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Publications (9)
Corporate intelligence (synonymous with competitive intelligence (CI)) provides organisations with intelligence required for decision-making. It looks at the external business environment including competitors and the market. Distinct from industrial espionage, and following a strict ethical code, the discipline’s origins can be traced back for cen...
Global information is required to facilitate trade, international business expansion, research and for international comparisons. The amount of data available varies in what exists, its age and its accuracy. Information from one area may not be comparable with that from another. The global searcher needs to consider these points and why information...
De laatste jaren kwam er een groei in het aantal websites die er pertinent toe bijdragen dat netwerking tussen individuen vereenvoudigt. Alhoewel de meest gekende zoals MySpace en Facebook vooral gebruikt worden door een meer doorsnee Internetgebruiker, bestaan er eveneens sites die eerder zakelijke doelstellingen hebben, deze commerciële netwerkin...
Competitive Intelligence in the United Kingdom is steadily growing, yet the extent to which the country’s practitioners either understand or appreciate the full extent to which CI can improve their strategic decision making and business performance is debatable. By the uninitiated, CI in the UK is, at best, mistaken for market research, and at wors...
The need to monitor competitor activity and anticipate competitive actions is a standard activity for most businesses. In order to succeed and grow, firms need to understand what rival firms are doing, and furthermore what is happening in the overall business environment. However unlike a manufacturing company, or a high-street retailer, or indeed...
Outlines the processes involved in competitive intelligence, and discusses what it is, how to do it and gives examples of what happens when companies fail to monitor their competitive environment effectively. Presents a case study, showing how the company that produced the pre-cursor to the Barbie doll failed to look at their business environment a...