Arnold Japutra

• Ph.D
• Professor (Assistant) at The University of Western Australia

Purpose This study aims to understand the factors influencing the intention to use virtual voice assistants (VVAs) by proposing a theoretical framework based on a modified UTAUT2 model and the theory of privacy calculus. Design/methodology/approach An online questionnaire was administered to 232 participants to achieve the study objectives. Findi...

In-store smart technology is rapidly transforming service delivery and value creation in the retail sector. However, despite these advances, academic acumen of customers' perceived value of their smart service interactions remains tenuous, exposing an important omission in extant literature. Addressing this gap, we conceptualize, operationalize, an...

In-store smart technology is rapidly transforming service delivery and value creation in the retail sector. However, despite these advances, academic acumen of customers’ perceived value of their smart service interactions remains tenuous, exposing an important omission in extant literature. Addressing this gap, we conceptualize, operationalize, an...

Purpose The purpose of this study is to examine the mechanisms of absorptive capacity (ACAP) in the specific context of digital product development teams. More precisely, it explores the process of internalizing and utilizing external knowledge from sources outside the team to promote the development of innovative ambidexterity. Design/methodology...

Destinations are increasingly focusing on sustainability awareness through tourism campaigns, but effective communication remains challenging. This research, rooted in consumption value theory, delves into the influence of message appeal (environmental vs. personal benefit) and information type (objective vs. subjective) on tourists’ behavioral int...

Purpose Two-sided messages in advertising, which contain both negative and positive information, can have varying effects on persuasion. Thus, it is crucial to understand the conditions under which such messages are more or less effective compared to one-sided messages that only contain positive information. This research investigates the moderatin...

Purpose This study aims to extend research in marketing on two important relational constructs, customer satisfaction and brand attachment, by comparing their long-term effects on customer behaviors with different levels of performance difficulty in a relatively understudied domain of durable products. Design/methodology/approach Using a two-stage...

Purpose This study assesses how the transactive memory systems (TMS) framework extends to cross-organizational ties. This research also treats TMS dimensions (i.e. knowledge specialization, coordination and trust) as distinct variables, each with unique contributions toward innovation. Design/methodology/approach This study used a survey to collec...

Reward‐based crowdfunding provides a rich arena for co‐creation, where different types of dialogues between backers and project initiators aid crowdfunding performance. Nevertheless, research on how backers' co‐creation, in the form of comments, influences crowdfunding performance is still scarce. Based on signaling theory, this research investigat...

Purpose This study integrates insights from upper echelon (UE) theory and the attention-based view (ABV) to analyze how digital marketing innovation might enhance organizational performance in a pandemic context by addressing top management team (TMT) decision-making comprehensiveness and environmental dynamism. Design/methodology/approach This re...

Purpose Consumers are increasingly spending more time on social media platforms to cope with anxiety and loneliness resulting from the recent pandemic. The extraordinary times, characterised by isolation and lockdown, has placed increasing dependence on online technology as a coping mechanism in which social media influencers (SMIs) served as the h...

This study aims to examine how values (i.e., individual and social values) influence customer engagement after managing a service failure in the thermal spa hotel context, and the mediating roles of perceived justice and brand experience. The data was collected from a survey of guests of luxury thermal spa hotels in Portugal, and the research model...

Purpose The increased usage of smartphones has made mobile payment services (MPS) popular among millennials, but it is uncertain if this shift in behavior is temporary due to situational factors like the pandemic or a long-term trend due to technological advances. This study uses the diffusion of innovation (DOI) literature to assess an integrated...

In today’s dynamic service environment, the higher education sector has maintained steady growth. The incorporation of technology in the process of teaching engages the students in the classroom, however, the students tend to indicate lower levels of engagement. Although engagement in the classroom is pivotal for student success, a robust understan...

Purpose Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the center or heart of a consumer’s life. While its role in the fast fashion industry is prominent, its drivers and effects have not been comprehensively studied. This study aims to investigate the relationships between three p...

Purpose This research investigates the role of marketing channel selection in influencing brand authenticity and purchase likelihood in the international marketing domain. Further, perceived firm size is identified as a mediator in this regard. The moderating role of consumer skepticism is also considered. Design/methodology/approach Three experim...

Customer engagement is an important multidimensional construct which determine the success of a firm (e.g. mobile applications). Nevertheless, research on how to develop customer engagement, particularly its individual dimensions, is still limited. Using a self-determination theory perspective, the present study examines the relationships between f...

Increasingly, researchers are putting their efforts into understanding more about self-made products (e.g. reasons for purchasing these type of products). Nevertheless, it remains poorly understood as to how to effectively promote such products. Understanding whether using emotions (e.g. gratitude) in an advertisement may increase the effectiveness...

This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identi...

This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United Kingdom (n = 246). The results confirm validity and hierarchical structure of the destination brand equity model. The destination b...

This study examines how tourists’ emotional intelligence (EI) influences tourists’ environmentally responsible behaviour (ERB). Moreover, this study also proposes a more parsimonious scale to measure EI. The analysis of 395 responses revealed a 16-item (instead of 33-item) EI scale – where four dimensions appeared. The findings show the relationshi...

Underpinned by art infusion theory and construal level theory, this research examines the role of illustrations and photographs in advertising a novel product (i.e. clean meat) and explores the underlying psychological mechanism of luxuriousness. We conducted three experiments to examine the differential effects of illustrations and photographs on...

Although brand attachment has positive effects on favorable consumer behavior, recent studies have advocated that brand attachment may have dark sides which stimulate some harmful behaviors. Nevertheless, research on the dark side of brand attachment is scant. This study investigates the effect of brand attachment on two negative behaviors (compuls...

This research explores the drivers of customer engagement behavior with mobile commerce applications (m-commerce apps), using the stimulus (S), organism (O), and response (R) framework. Customer engagement is conceptualized through four dimensions: co-developing, influencing, augmenting, and mobilizing behavior. The proposed model was tested using...

Purpose This study aims to examine how life events, philosophy and spirituality contribute to the development of gastronomy experiences for competitive advantage. Design/methodology/approach Drawing on a qualitative case study approach, interviews were conducted with the owner/chef, employees and customers of Moksa – a plant-based restaurant in Ba...

Purpose This research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image across international markets with different cultural distances between them. Design/methodology/approach The paper reports two preliminary studies and three experimental...

Brand Concept Mapping (BCM) is a mind-mapping method researchers use to explore brand association and brand image but applications of BCM are rare in tourism research. The aim of the study is to assess usefulness of BCM for developing destination brand association networks and destination brand image in a domestic (Bolu in Turkiye) and an internati...

The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four constructs: enduring culture involvement, destination brand identification, destination brand reputation and destination brand attac...

Customers are frequently connecting to other consumers resulting in both positive and negative comments. Despite widespread use of negative comments, it is common to see consumers defending their brands or products. However, less is known on what brand defense is and how to measure brand defense. Across three studies, we conceptualise and develop a...

Despite the technological advances, empirical studies to understand how VR influences consumer behavior have been limited to date. This study aims (i) to extend the S(Stimuli)-O (Organism)-R (Response) framework by considering escapism as stimuli and incorporating vividness and telepresence as an organism and (ii) examine the role of calm versus up...

Financial technology (FinTech) is currently rising due to its essential impact on the economy. The availability of FinTech provides an easier way for consumers to access various financial products through digitalised platforms. Unfortunately, the rate of FinTech adoption in the market is still scant due to various risks and the market perception to...

Purpose The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium through a cross-cultural study. Design/methodology/approach A comparative analysis was conducted in two countries (Brazil vs Spain). Based...

This research investigates the role of interactivity and service quality toward customer engagement (i.e., co-developing, influencing, augmenting, mobilizing) in the context of mobile e-commerce applications (apps). Based on a survey of 717 mobile e-commerce app users in Indonesia, the study utilizes a quantitative approach using Partial Least Squa...

Proficient brand management, including retail brands, is crucial for the success of the firms or retailers. One area of interest is consumers’ negativity towards brands (e.g., hate) due to negative consumer-brand relationships. The present article examines the relationships between brand anxiety, brand hatred and obsess, and illustrates the impacts...

Purpose This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain. This research also examines the moderating role of psychological factors (self-esteem) and knowledge factors (past experience and technology expertise...

Young children (i.e., younger than 8) have low persuasion knowledge (children’s persuasion knowledge [CPK]) of advertisements, low skepticism about advertising false claims, and a high tendency to recognize advertised brands, so they are seen as a vulnerable group by most of the society. These vulnerability issues can be largely influenced by the d...

While student class involvement (i.e. engagement in classes) has been studied thoroughly, student educational involvement (i.e. willingness to take education) is rarely studied. Such research is essential due to decreased student enrolment in education. A survey of 425 participants was conducted to explore the influence of self-congruence and relat...

Peer-to-peer (P2P) mobile payment is a mobile banking service with major growth potential. We contribute to the body of knowledge on technology adoption by proposing a conceptual model based on the theory of reasoned action, extended with additional mobile payment constructs identified in the literature review. The results show that usefulness, sub...

The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the...

Purpose This study aims to investigate the role of destination brand stereotypes in predicting destination brand attachment (DBA). Design/methodology/approach Using survey data from 612 Indonesian respondents, the conceptual framework is tested by applying structural equation modeling analysis. Findings The results show that the four components o...

This study aims to explain the mechanism by which user experience with retailer applications could lead to loyalty toward retailers. The data were collected through a survey in Indonesia (n = 717). The results support the positive impact of customer experience (i.e., sensorial experiential state, affective experiential state, interactivity, and rel...

Involvement and identification have been deemed as prominent constructs that result in favourable outcomes for a holiday destination. However, research that investigates the drivers of these two constructs is very limited. Drawing upon Self Determination Theory (SDT), this study examines how fulfilling the need for autonomy, relatedness and compete...

The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypot...

People’s mindsets are considered vital since mindsets influence their behaviours. Surprisingly, research investigating how mindsets influence tourists’ behaviours is very scarce. The present study examines the effects of tourists’ mindsets on the choice of holiday activities in a scenario-based experiment. In a 2 × 2 study, which includes tourist m...

Self-determination theory (SDT) asserts that satisfying individuals’ basic psychological needs – autonomy, relatedness, competence (ARC) – would affect their behavioural intentions. However, the application of SDT in the tourism context is very limited. This study applies SDT to develop a model to understand individuals’ intention to revisit a holi...

The retention rate of mobile game players is one of the subjects that spark most interest in the industry, as many abandon the games only a few hours after downloading them. This study examines the antecedents of loyalty towards mobile games from the perspective of perceived value and explores the moderating effect of intensity of playing. The resu...

This study investigates how mindsets (i.e., the beliefs that individuals have about the nature of human characteristics) are associated with compulsive buying behavior (i.e., the tendency to buy impulsively and obsessively). In particular, we test the relationships between consumer mindsets, three shopping motivations (deal proneness, social compar...

Although mobile applications (apps) are now widespread, to date few studies have considered the effects that app use has on loyalty towards the retailer. This study aims to explore the impact of affective and cognitive app experiences on loyalty towards retailers. A theoretical model, validated empirically with data from a survey using partial leas...

This study examines how a destination can play a role in creating tourists’ positive emotions during their visit to enhance affective commitment to recycle beyond their visit. Based on a modified Theory of Planned Behaviour, destination’s efforts (subjective norms, perceived behavioural control and situational control, and personal norms) during to...

Purpose The purpose of this paper is to test the influence of branded premiums or branded free gifts (e.g. a free of charge suitcase of a well-recognised brand) on tourism destination promotion. Specifically, the impact of brand name and price value of a branded premium on promoting a tourism destination was examined. Design/methodology/approach T...

This paper examines the antecedents of millennials' organic food purchasing. A conceptual framework, based on product characteristics, and consumers' concerns and consciousness, is proposed. Data collection was conducted through a survey in two culturally and socioeconomically distinct countries (Brazil vs. Spain) to increase the robustness and gen...

The chapter presents how Artificial Intelligence (AI) is combining with Virtual Reality and Augmented Reality. The evolution of AI is discussed, as well as its consequences. The chapter also provides an overview of the four types of intelligence in AI, and provides positive and negative impacts for society. The discussion on positive and negative e...

Purpose This paper aims to explore the relationships between website quality – through consumer-generated media stimuli-, emotions and consumer-brand engagement in online environments. Design/methodology/approach Two independent studies are conducted to examine these relationships. Study 1, based on a sample of 366 respondents, uses a structural e...

In the last few decades, world citizens have substantially increased the consumption of organic food products. The purpose of this paper is to analyze the Millenials’ purchase intention of organic food in the emerging market of Brazil that can guide future perspectives and actions regarding the improvement of service in this industry in that region...

Pro-environmental behaviour is a salient concern in contemporary society. However, consumers often overstate their intention to purchase pro-environment products. Prior research has focused on intentions as a predictor of actual behaviour. This study directly compares two distinct predictors of behaviour, behavioural expectation (BE) and behavioura...

Purpose This study aims to investigate employees’ perceptions of socially responsible financial services brands in Saudi Arabia. The study also identifies the motives and challenges for Islamic banks for higher involvement in social responsibility initiatives to enhance their brand values. Design/methodology/approach An inductive approach was used...

Recent research in tourism highlights the importance of building strong attachment with tourists. Nevertheless, research has yet to examine the role of tourists’ attachment styles in relations with building strong attachment. According to attachment theory, individuals are bounded by two dimensions of attachment styles (ie anxiety and avoidance) th...

Purpose The purpose of this paper is to examine how the perception of CSR influences different aspects of consumer behaviour, specifically focussing on the antecedents of perceived value, customer support and loyalty. Design/methodology/approach A total of 418 completed responses were obtained and provided the data to analyse and test the hypothes...

Brand personality is a key concept in marketing that can be used to create competitive differentiation. Two of the most relevant dimensions of brand personality for academics and practitioners are responsible and active. However, only few studies examine these two personalities, particularly their relationship with prominent marketing constructs. T...

Rural tourism is considered an attraction within a destination that significantly stimulates economic growth, particularly for local communities. The aim of this study is to explore the interrelationship between indigenous people and policymakers in rural tourism development areas. This article emphasizes that the complexity of the relationship bet...

The purpose of this research is to examine the role of signalling effects of reputation and credibility on luxury cruise travellers' well‐being and the mediating role of symbolic status (i.e., prestige and authentic pride). This study also explores the moderation effects of socio‐economic status and past experiences. The results demonstrate notewor...

Selection of senior managers in multinational corporations (MNCs) is a pivotal management decision that takes place within their subsidiaries. However, multinational corporation subsidiaries frequently encounter challenges in selecting host country managers that meet corporate qualification requirements. Thus, the aim of this study is to explore ma...

Free access at https://authors.elsevier.com/c/1YiW27sySzrBU0. Prior studies have established the importance of the theory of planned behaviour (TPB) in predicting travellers' intentions and behaviours. However, recent research advocates that individuals' mindsets provide an important framework for understanding their behaviour. The relationship bet...

The aim of this study is to introduce a Consumer-Based Brand Performance Model (CBBPM) to measure brand success. The CBBPM consists of four critical constructs—brand equity, brand trust, brand satisfaction, and brand loyalty—and is applied across different product categories and brands. In total, 881 consumers participated in the survey, and a stru...

The recent proliferation of new technologies and impediments to their adoption has made predicting new technology adoption/use complex and challenging. This paper aims to compare the predictive ability of behavioural expectation (BE) and behavioural intention (BI) given such impediments. BE predicts an attempt to perform a targeted behaviour, where...

Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive abi...

The study develops and extends existing frameworks of corporate identity and investigates what organisations in China perceive as essential components of the corporate identity concept including their dimensions and contents. The study adopted a qualitative approach and the method of research was a case study. Using the soft-laddering approach, and...

Previous research has started to show the importance of consumers’ stereotypes for companies and their brands. However, there has been little research into what predicts these consumers’ stereotypes. This study contributes to the literature by testing aesthetic and self-expressiveness benefits as potential antecedents of consumers’ stereotypes towa...

Purpose The purpose of this study is to investigate the relationships between brand attachment and consumers’ positive and negative behaviours. Furthermore, this study examines the moderating effects of attachment styles on these relationships. Design/methodology/approach The study is based on a survey of 432 respondents, and the data are analysed...

Indonesia is one of the stars among emerging market countries. As these markets are growing, Indonesia stands out for having a very diverse culture (i.e. ranked 6th within Asia for ethnic fractionalization and cultural diversity score). In this chapter, we develop a branding strategy framework to successfully operate in such market since a successf...

The recent economic downturn has forced the tourism industry to focus their attention on attracting domestic tourists to cultural attractions, which are considered to be one of the most prominent attributes of tourist destinations. This paper studies 10 different types of cultural tourist attraction based on a survey of 4223 residents of Andalusia,...

Purpose The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these relationships. Design/methodology/approach Two studies were designed using a structural equation modell...

Compulsive buying refers to a phenomenon that promotes excessive consumerism which may hurt the brands' reputation in the long run. This study examines the influence of actual and ideal self-congruence on brand attachment and two dimensions of compulsive buying behavior (i.e. impulsive and obsessive-compulsive buying). Based on a survey of 427 resp...

p>This research is quantitative descriptive research with cross sectional study. The primary data is obtained from students of a university located in Jakarta Barat. The method of sampling is non probability sampling and the technique is judgmental sampling. The sample consisted of 300 respondent. The result of this research shows that there is a p...

Purpose This paper aims to review previous studies on how organizations, particularly small and medium enterprises (SMEs), adopt digital information and technology, especially on the drivers and the outcomes of the adoption itself. Design/methodology/approach The present study follows a literature review design. Previous studies that examine SMEs’...

br/> Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and ac...

The aim of this study is twofold: firstly to introduce and test a consumer-based brand performance model and secondly to compare global brands’ performance with private labels’. The two surveys were conducted with the help of a Spanish marketing research company. In total 454 respondents participated in the Private Labels survey and 435 respondents...

Extant research has promoted the importance and seeking to establish a deeper understanding of brand loyalty. However, it still remains elusive and uncertain. A study with more than 1,500 CEOs worldwide believes that creating a bond with consumers and continuing to learn how to strengthen the bond are essential for realizing strategies and deliveri...