Armando Schär

Armando Schär
University of Applied Sciences of the Grisons FHGR (Fachhochschule Graubünden) | HTW · Swiss Institute for Information Science (SII)

Professor

About

5
Publications
5,972
Reads
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11
Citations

Publications

Publications (5)
Conference Paper
Digital nudges are used to guide users’ attention and behavior in different phases of the customer journey. This paper focuses on the application of digital nudges in the pre-purchase phase of customer journeys by analyzing the potential effect of a social norm nudge on information consumption intentions. The study further aims to explore the exten...
Conference Paper
Customers use multiple channels to inform themselves about products and services before making a buying decision. As companies provide information on their owned platforms, their customers experience a multi-channel journey on their way to the company website. While companies try to nudge potential customers into consuming provided information, pot...
Article
Full-text available
This study analyses digital nudging in the early stages of the customer journey. The experimental approach investigates the influence of digital nudging principles on decision making when searching for educational programs. The online experiment shows significant impact for three of the five digital nudging principles and greatly varying effect siz...
Conference Paper
Full-text available
The design of user interfaces has seen an increasing use of digital nudging principles in recent years. Research has shown many nudging principles, like defaults or social norms, to be effective in persuasive systems. So far though, little research has focused on the user's personality and its influence on the efficacy of such nudges. This paper in...
Conference Paper
Full-text available
More and more decisions are made on screens. Digital nudging attempts to guide users’ decisions on these screens. One relevant application area of digital nudging are customer journeys. Emerging research on this topic mainly analyses digital nudging on companies’ owned conversion screens (i.e. websites). However, in a multi-channel, multi-owner cus...

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Projects

Project (1)
Project
Evaluation of digital nudging effects in various contexts and stages of customer journeys.