Aree Ali

Aree Ali
Dohuk Polytechnic University · Technical College of Administration

PHD in Business Administration (Marketing Management, Strategic management)

About

17
Publications
25,234
Reads
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20
Citations
Introduction
Aree Ali currently works at Duhok Polytechnic University . Aree does research in Business Administration, Business Ethics and Marketing.strategic management,consumer behavior Their current project is 'Key account management'.
Additional affiliations
September 2003 - November 2016
University of Dohuk
Position
  • Professor (Assistant)

Publications

Publications (17)
Article
Full-text available
The current business environment for most companies is characterized by a constant perspective of change, where the only rule for growth, development and survival is to seize opportunities, and in this environment the number of companies has increased in an unprecedented way and enhancing the marketing performance of these companies has become the...
Article
Full-text available
_ This study aims to predict the Kurdistan state passport power rank. The study idea began in July 2017, and it became a very important topic especially when the first Kurdistan region independence referendum was held on the 25th of September 2017. The main question is "will the power of the Kurdistan state passport in the future exceed the current...
Article
Full-text available
The purpose of this study is to investigate the effect of service quality (reliability, empathy, tangibility, assurance, responsiveness) on customer satisfaction in University Utara Malaysia (Education Service). Each variable is measured using 7-point interval scale: reliability (6 items), empathy (6 items), tangibility (5 items), assurance (10 ite...
Article
Full-text available
Building on the technology acceptance model (TAM), this study examines university student’s acceptance of information and communication technology (ICT) as a learning resource outside of the classroom. With the aim of looking more deeply into this subject, the study applied the technology acceptance model to recognize the effect of perceived useful...
Article
Full-text available
The quality of hotel services has great importance in contemporary business and hotels, because of the changes that the world has witnessed and the increase in competition between organizations to provide high-quality services. Improving the quality of services is a very important issue as a result of the pressures that most companies face due to t...
Article
Full-text available
This study analyses the relationships between internal marketing procedures and their reflection in enhancing marketing performance, which has become a vital and contemporary issue. Internal marketing in banks has increased in business, especially after the emergence of its role and importance. The recruitment of highly qualified and skilful indivi...
Article
Full-text available
The current study sought to try to investigate the difference between the concept of exploration and exploitation and the reason for the contradiction between them, in addition to trying to find a solution to this contradiction by proposing intellectual concepts and theoretical treatment by explaining the two concepts and how to harmonize between t...
Article
Full-text available
This study aims to evaluate the service quality provided by the four-and five-stars' hotels in both Erbil and Duhok governorates in Kurdistan Region, Iraq. The sample frame of 35 hotels is used which represent 61% of the total hotels in the two governorates, a structured questionnaire was adapted and distributed to 150 administrators in all departm...
Article
Full-text available
المستخلص سعت الدراسة إلى التعرف على البراعة التنظيمية وانعكاسها في تعزيز أبعاد جودة الخدمة الفندقية، إذ زادت الاهتمام بجودة الخدمات الفندقية في العقود الأخيرة من مفكري العلوم الإدارية وإدارات الفنادق على حد سواء، للأستمرار في مجال الأعمال، وأصبح تحقيق رضا الزبون الهاجس الحقيقي للفندق، فالفنادق التي لا تركز على جودة خدماتها ستضمحل وتنسحب من السوق، و...
Article
Full-text available
المستخلص سعت الدراسة إلى التعرف على البراعة التنظيمية وانعكاسها في تعزيز أبعاد جودة الخدمة الفندقية، إذ زادت الاهتمام بجودة الخدمات الفندقية في العقود الأخيرة من مفكري العلوم الإدارية وإدارات الفنادق على حد سواء، للأستمرار في مجال الأعمال، وأصبح تحقيق رضا الزبون الهاجس الحقيقي للفندق، فالفنادق التي لا تركز على جودة خدماتها ستضمحل وتنسحب من السوق، و...
Article
Full-text available
Abstract Knowledge management consider one of crucial aspects which researchers highlight it from different aspects in order to enrich the subject and get benefit from previous studies from organization. Management letterer reviews pointed that organization with organizational culture and systems are more able to be innovative ant it’s a successfu...
Article
Full-text available
Abstract The main aspect of this paper is to study the nature of Business Intelligence in depth and its relation to organization,it become a crucial factor for success,and that’s not meaning elemenating the traditional information systems.Also seeking for optimal artitachure or tools which achieve a competetuve advantage to organization in world of...
Article
Full-text available
This conceptual paper aims to investigating the potential effect of relationship market orientation upon buyer-seller relationship with particular emphases on customer engagement, relationship quality, and relationship performance. Engagement is a central concept in the social psychology/exchange literature. Customer engagement explains how social...
Article
Full-text available
abstract Efficient consumer response consider of the modern concepts which been treated as a strategy to obtain market share.it was revolved by grocery retailers as a strategy and tool to make supply chain more effective and efficient. the concept was developed by Kurt Salmon as managerial philosophy in the ninetieth ,it present as a frame work to...

Questions

Questions (4)
Question
as i have read about viral marketing ihave seen many terms :
word of mouth 
buzz marketing 
ambush marketing 
ambient marketing 
and there was a confusion between them and i lost in translation 
Question
can any one help me with superior customer responsiveness
Question
According to your results, there is a correlation between variables and you mentioned that environment can also have an effect. Can we determine which type of culture or even which type of environmental forces or factors into these results in further research?
Question
I have read the two but there is confusion because it refers sometimes to values and life style and other times it means values, attitudes and life styles.

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Projects

Project (1)
Project
Research and provide it to university council