Aram Hanna Massoudi- PhD. of Business Administration
- Senior Lecturer at Cihan University-Erbil
Aram Hanna Massoudi
- PhD. of Business Administration
- Senior Lecturer at Cihan University-Erbil
About
56
Publications
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Introduction
Aram Massoudi is Doctor of Business Administration with a research focus on Management, Leadership, Marketing, and Organizational Behavior. His work currently explore the impact of Artificial Intelligence on these fields, examining how AI influences decision-making, leadership approaches, consumer behavior, and workplace dynamics.
Current institution
Publications
Publications (56)
This study investigates the influence of artificial intelligence (AI)-driven marketing practices on customer loyalty with a particular focus on perceived value as a mediating variable. By leveraging advanced AI technologies, such as personalized recommendations, predictive analytics, and dynamic customer engagement strategies, businesses aim to enh...
This article determines the immediate influence of entrepreneurial orientations on product innovation in the Syrian pharmaceutical industry with a business education as a mediator. A primary quantitative research strategy backed by qualitative input was used to obtain empirical data from 264 senior executives, and innovation experts and staff repre...
The rapid advancement of technology has significantly changed how consumers approach their purchasing habits. The global volume of online commerce has seen a significant surge, largely due to the COVID-19 pandemic, which has accelerated the growth of e-commerce. Increasingly, online merchants are incorporating cutting-edge Artificial Intelligence t...
The study examines how misleading sales techniques, such as deceptive point-of-sale practices, affect customers' willingness to buy things or their purchase intention in Iraq, where laws protecting consumers are weak and uncontrolled. The researchers also looked at how a customer's overall impression (attitude) of a product plays a role in this con...
The study examines how misleading sales techniques, such as deceptive point-of-sale practices, affect customers' willingness to buy things or their purchase intention in Iraq, where laws protecting consumers are weak and uncontrolled. The researchers also looked at how a customer's overall impression (attitude) of a product plays a role in this con...
The study aims to develop a thorough understanding how paradoxical leadership influences compulsory organizational citizenship behaviour. By delving into the potential effects of leaders demonstrating paradoxical behaviours on employees' engagement in compulsory organizational citizenship behaviour. The study aims to uncover whether paradoxical lea...
This review article examines artificial intelligence (AI)'s role in strategic marketing decision-making. The researchers interviewed experts with experience in decision-making and used Carrefour Iraq as a case study to identify themes on how humans use AI for better strategic marketing decision-making. The key themes in this review were factors suc...
This review article examines artificial intelligence (AI)'s role in strategic marketing decision-making. The researchers interviewed experts with experience in decision-making and used Carrefour Iraq as a case study to identify themes on how humans use AI for better strategic marketing decision-making. The key themes in this review were factors suc...
Implementation of agile technology and its effects on individuals, the environment, technology, and manufacturing factors are the focus of this study, with a special focus on agile technology's moderating effect. Consequently, this study investigates a unique conceptual framework to extend the notions of agile technology implementation to address t...
Nepotism is considered an ugly feature of corruption and is currently one of the most common plagues in the Syrian economy. The infestation of nepotism in public sector organizations is causing a major setback to the much-needed growth. This study examines the effect of nepotism on employee performance in the Syrian public sector and how the...
Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. Th...
Implementation of agile technology and its effects on individuals, the environment, technology, and manufacturing factors are the focus of this study, with a special focus on agile technology's moderating effect. Consequently, this study investigates a unique conceptual framework to extend the notions of agile technology implementation to address t...
This study aimed to identify the role of knowledge management processes in improving the level of institutional performance in Cihan University- Erbil, Iraq. For the purpose of achieving the study objectives, a hypothesis has been formulated with two sub-hypotheses. The study relied on a descriptive analytical approach. The data were collected...
The aim of this article is to verify the relationship between ethical leadership (EL) and job embeddedness (JE) and job involvement (JI) in charity organizations in Erbil province, Iraq. Also, identifying the role of ethical leadership in enhancing job involvement and job embeddedness. The data were collected by questionnaire distributed to 320 sta...
The aim of this article is to verify the relationship between ethical leadership (EL) and job embeddedness (JE) and job involvement (JI) in charity organizations in Erbil province, Iraq. Also, identifying the role of Ethical Leadership in enhancing job embeddedness and job involvement. The data were collected by questionnaire distributed to 320 sta...
This study aims to examine the impact of self-efficacy, reputation, reci- procity, altruism, and enjoyment on the online knowledge sharing among employees. The study was conducted in the banking sector. The data were collected from four private banks. Smart-PLS., was applied to analyzed 187 valid questionnaires. The results indicated that self-effi...
This study aims to examine the impact of self-efficacy, reputation, reciprocity, altruism, and enjoyment on the online knowledge sharing among employees. The study was conducted in the banking sector. The data were collected from four private banks. Smart-PLS., was applied to analyzed 187 valid questionnaires. The results indicated that self-effica...
With new, diverse, and complicated challenges facing contemporary leaders in today’s changing and distinct environment, it is essential for organizations to move away from old and traditional leadership practices and embrace new ones. This study focused on adopting the concept of “Chameleon Leadership”, the capacity to be able to amend your tac...
This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian food industry companies and its role in improving its competitive advantage. Syrian Companies need to shape their blue ocean strategy in accordance with consumer value, price, cost, and adoption. This permits them to construct a feasible business model
and ens...
This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian food industry companies and its role in improving its competitive advantage. Syrian Companies need to shape their blue ocean strategy in accordance with consumer value, price, cost, and adoption. This permits them to construct a feasible business model and...
يهدف هذا البحث إلى كشف ممارسات إدارة الموارد البشرية الالكترونية و تأثيرها على الاداء المنظمي في مديرية التربية حمص، سوريا. و تحديد مستويات الاداء المنظمي في المديرية وإيجاد مؤشرات متفاعلة مع تطبيق ممارسات إدارة الموارد البشرية الالكترونية. أعتمد الباحثان على المنهج الوصفي التحليلي الذي يعني بدراسة الحقائق حول الظواهر والأحداث من خلال جمع البيانات...
Sustainability today is attracting a large number of firms in today's business environment, especially in the food and restaurant sectors. Sustainability focuses on satisfying the needs of the current period without conceding the capability of future consumers to meet their desires. Yet, an inclusive adoption of sustainability is lagging in the res...
The purpose of this study is to investigate the impact of transformational and transactional leadership (TAL) on organizational citizenship behaviors (OCBs) among secondary school teachers. The survey conducted among teachers in eight secondary schools located in the Heet City of Iraq. The study utilized the questionnaire as a tool to collect the d...
Organizational success relies heavily on knowledge sharing (KS). Having a knowledge sharing philosophy within an organization has a significant impact on its success because it stimulates staff's desire to address the organization's challenges and concerns. This study aims to examine the effect of attitude (ATT), subjective norm (SN), and perceived...
Organizational success relies heavily on knowledge sharing. Having a knowledge-sharing philosophy within an organization has a significant impact on its success because it stimulates staff's desire to address the organization's challenges and concerns. This study aims to examine the effect of attitude, Subjective norm, and perceived behavioral cont...
The purpose of this study is to investigate the impact of Transformational and Transactional Leadership on Organizational Citizenship Behaviors (OCBs) among secondary school Teachers. The survey conducted among Teachers in Eight Secondary schools located in the Heet City of Iraq. The study utilized the questionnaire as a tool to collect the data. L...
Sustainability is becoming an indispensable and concerning issue for firms in today's business environment. Especially in the food and restaurant sectors. Sustainability focuses on satisfying the needs of the current period without conceding the capability of future consumers to meet their desires. Yet, an inclusive adoption of Sustainability is la...
This study provides an overview of the business execution criteria of McDonalds and Burger king in the marketing environment of Malaysia. The study claims to visit all the aspects of development of production sections through implementation of theoretical measures. Moreover, the study brings a forecast to the current situation of the company's busi...
Purpose – The topic of sustainability is becoming an essential and concerning issue for organizations in today's business environment. Especially in the food and restaurant industry. Sustainability emphases on satisfying the needs of the current period without conceding the capability of future consumers to meet their desires. Yet, an inclusive ado...
Leadership style has not been effectively examined in educational institution in developing countries. The purpose of this study is to examine the impact of Leadership styles on organizational citizenship behaviour (OCBs) among secondary school teachers. Based on the review, the study proposed that leadership styles and its components; transformati...
Purpose – The topic of sustainability is becoming an essential and concerning issue for organizations in today's business environment. Especially in the food and restaurant industry. Sustainability emphases on satisfying the needs of the current period without conceding the capability of future consumers to meet their desires. Yet, an inclusive ado...
Small and medium-size enterprises (SMEs) play a significant role in
Iraqi economic growth. However, according to Iraq Ministry of Trade, the numbers of SMEs in Iraq are fading every year since 2006. Therefore, this current study explores the influence of marketing innovation and service innovation on improving SMEs business performance. This study...
Purpose of the study: This study stresses the vital role of pink marketing in the creation of women loyalty. The study revolves around the fundamental question: Does the pink marketing mix of Maybelline New York beauty products have any critical effect on women's loyalty in the Kurdistan Region?
Methodology: The article applies an analytical-descr...
هدف البحث تحديد مدى التزام ا لأفراد المبحوثين بأ خلاقيات المهنة ، فضلاً عن قياس طبيعة العلاقة والاثر بين القيادة الروحية بأ بعادها الخمسة واخلاقيات المهنة في الميدان المبحوث المتمثل بالمعهد التقني في الموصل، ولتحقيق هذا الهدف تم استطلاع اراء (92) فردًا من التدريس يين العاملين في المنظمة المبحوثة ، ومن خلال توزيع استمارة الاستبيان تم جمع بيانات الجا...
Purpose of the study: This study aims to apply organizational commitment and job satisfaction as an indicator to stimulate organizational citizenship behaviours.
Methodology: The data collected by a questionnaire survey conducted among a group of hotel employees in Baghdad, Iraq. The 200 questionnaires distributed, the researchers received 149, we...
This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Centre and Massa Plaza, both located in Damascus, the capital of Syria. The research uses descriptive approach; the data were collected from a questionnaire distributed to 110 shoppers in the two shopping malls,...
This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Center, and Massa Plaza, both located in Damascus, the capital of Syria. The research uses a descriptive approach; the data were collected from a questionnaire distributed to 110 shoppers in the two shopping mall...
Green innovation has become a key environmental topic in modern business practice around the globe. Green innovation generates new market prospects, products, services and processes that refine and conserve the environment. This study sought to identify the link and the influence of green innovation elements in term of enhancing environmental susta...
This research aims to test the impact of the adoption of lean supply chain standards in improving Unipharma Syria response to its clients post the Syrian crisis of 2011. The researcher used descriptive and analytical approach to study Universal Pharmaceutical Industries. "UNIPHARMA" one of the well-known highly developed firms in the Pharmaceutical...
The devastating effect of the crisis of 2011 on Syrian tourism industry was enormous; this led the industry's hoteliers to shift their attention to different strategies and organizational change to regain the business lost from such crisis. This research introduces the concept of reciprocal leadership as an effective tool in implementing organizati...
The devastating effect of the crisis of 2011 on Syrian tourism industry was enormous; this led the industry's hoteliers to shift their attention to different strategies and organizational change to regain the business lost from such crisis. This research introduces the concept of reciprocal leadership as an effective tool in implementing organizati...
Marketing intelligence in insurance company’s plays an essential role in the
quality of marketing decision, the aims of this research is to study the outcome of the
marketing intelligence dimensions on the quality of marketing decision making among
insurance companies in Syria during its current crisis. The researcher used marketing
intelligence mo...
The subject of the supply chain has received significant attention from researchers in the theoretical and applied fields of Operations Management and Marketing Management. Resulting in the need to develop successful strategies of supply chain and complement the organization's strategy in order to achieve competitive advantage. From this point view...
Marketing intelligence in insurance companies plays an essential role in the quality of marketing decision, the aims of this research is to study the outcome of the marketing intelligence dimensions on the quality of marketing decision making among insurance companies in Syria during its current crisis. The researcher used a marketing intelligence...
The subject of the supply chain has received significant attention by researchers in the theoretical and applied fields of Operations Management and Marketing Management. Resulting in the need to develop successful strategies of supply chain and complement the organization's strategy in order to achieve competitive advantage. From this point view,...
This research focused on partnership between public and private sector as a
solution to rebuilding the Syrian economy after the civil war of 2011, especially after
the issuance of The Partnership Law No. 5 / of 2016. The research problem lays by
asking to what extent the private sector is able to participate in government projects?
And what is the...
Business communication in organizational settings is crucial to achieve the desired results. Managers use speech to manage, instruct, and in other ways get subordinates to perform everyday tasks. This study aims to investigate how speech acts are performed using different politeness strategies, how these politeness strategies affect the motivation...
Business communication in organizational settings is crucial to achieving the desired results. Managers use speech to manage, instruct, and in other ways get subordinates to perform everyday tasks. This study aims to investigate how speech acts are performed using different politeness strategies, how these politeness strategies affect the motivatio...
This research aims to analyze the working environment of foreign private banks operating in the Kurdistan Region of Iraq and examines the relationship between workplace physical conditions and employee’s productivity. The research uses qualitative approach, the data was collected from a questionnaire distributed to 50 employees working in four fore...
This research studied the factors that improve productivity and performance in the hotel industry in the Kurdistan Region of Iraq and the relationship between empowerment, transformational leadership, teamwork, work environment, and employee performance in the hotel industry. A descriptive approach was used based on both primary and secondary data....
