Araceli Parres

Araceli Parres
  • Journalism
  • University of Alcalá

About

3
Publications
235
Reads
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1
Citation
Introduction
Skills and Expertise
Communication
Media Studies
Mass Communication
Social Communication
New Media Technology
Strategic Communication
Social Networking
Digital Culture
Social Media Marketing
Communication Management
Current institution
University of Alcalá
University of Alcalá
  • Facultad de Filosofía y Letras
  • Alcalá de Henares, Spain

Publications

Publications (3)
Fuente: Elaboración propia
LA COMUNICACIÓN DEL LUJO Y SUS EMPRESAS A TRAVÉS DE SUS REDES SOCIALES
Article
Full-text available
  • Jun 2019
This article makes a review of the concept of luxury from the perspective of its social value to analyze the concept of luxury that the companies in its sector communicate on their Corporate Social Networks. It is a case study of Abadía Retuerta Le Domaine, considered the best luxury hotel in Spain and one of the 50 best around the world. It will d...
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Figura 4. Fuente: Informe Integrado Anual 2017 donde se refleja la...
Figura 5. Fuente: Elaboración propia
MELIÁ: HOW A HOTEL CONTRIBUTES WITH THE CITY'S SUSTAINABILITY THROUGH THE SOCIAL NETWORKS Doctoranda en la Facultad de Filosofía y Letras de la
Conference Paper
Full-text available
  • Feb 2019
This research deepens in the role of the hotel in the sustainability of the city. Hotels are more than buildings that are part of the cities, they contribute fundamentally to the economic and tourist development of their environment, they are a source of employment and professional training that also consume the resources of that same place. Faced...
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