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Citations since 2017
Publications
Publications (13)
Instagram is a significant platform for users to share media; reflecting their interests. It is used by marketers and brands to reach their potential audience for advertisement. The number of likes on posts serves as a proxy for social reputation of the users, and in some cases, social media influencers with an extensive reach are compensated by ma...
Online Social Networks (OSN) are increasingly being used as platform for an effective communication, to engage with other users, and to create a social worth via number of likes, followers and shares. Such metrics and crowd-sourced ratings give the OSN user a sense of social reputation which she tries to maintain and boost to be more influential. U...
Online Social Networks (OSN) are increasingly being used as platform for an effective communication, to engage with other users, and to create a social worth via number of likes, followers and shares. Such metrics and crowd-sourced ratings give the OSN user a sense of social reputation which she tries to maintain and boost to be more influential. U...
Several studies have been conducted on understanding third-party user tracking on the web. However, web trackers can only track users on sites where they are embedded by the publisher, thus obtaining a fragmented view of a user's online footprint. In this work, we investigate a different form of user tracking, where extensions enabled on a browser...
In recent times, online social networks (OSNs) are being used not only to communicate but to also create a public/social image. Artists, celebrities and even common people are using social networks to build their brand value and gain more visibility either amongst a restricted set of people or public. In order to enable user to connect to other use...
Internet users and businesses are increasingly using online social networks
(OSN) to drive audience traffic and increase their popularity. In order to
boost social presence, OSN users need to increase the visibility and reach of
their online profile, like - Facebook likes, Twitter followers, Instagram
comments and Yelp reviews. For example, an incr...
Online Social Media (OSM) is extensively used by contemporary Internet users
to communicate, socialize and disseminate information. This has led to the
creation of a distinct online social identity which in turn has created the
need of online social reputation management techniques. A significant
percentage of OSM users utilize various methods to d...
Existence of spam URLs over emails and Online Social Media (OSM) has become a
massive e-crime. To counter the dissemination of long complex URLs in emails
and character limit imposed on various OSM (like Twitter), the concept of URL
shortening has gained a lot of traction. URL shorteners take as input a long
URL and output a short URL with the same...
In Foursquare, one of the currently most popular online location based social networking sites (LBSNs), users may not only check-in at specific venues but also post comments (or tips), sharing their opinions and previous experiences at the corresponding physical places. Foursquare tips, which are visible to everyone, provide venue owners with valua...
With the advent of online social media, phishers have started using social
networks like Twitter, Facebook, and Foursquare to spread phishing scams.
Twitter is an immensely popular micro-blogging network where people post short
messages of 140 characters called tweets. It has over 100 million active users
who post about 200 million tweets everyday....
Size, accessibility, and rate of growth of Online Social Media (OSM) has attracted cyber crimes through them. One form of cyber crime that has been increasing steadily is phishing, where the goal (for the phishers) is to steal personal information from users which can be used for fraudulent purposes. Although the research community and industry has...
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Projects (2)