Anuj Kumar Ph.D

• PhD (Aligarh Muslim University- Central University) M.Sc. (University College Dublin) MBA (Bharati Vidyapeeth) Advance Diploma in Management (All India Management Association) B.Tech (G.G.S.I.P.U)
• Head of Research and Associate Professor at Rushford Business School Switzerland

The study explores the ethical dilemmas inherent in the medical accreditation process, focusing on issues such as conflicts of interest, transparency, and fairness. Utilizing qualitative methods, including in-depth interviews and focus groups with key stakeholders such as accreditation committee members, administrators, and faculty, the research id...

This study explores the accreditation challenges faced by MBA programs with a focus on Marketing Management in public universities across India. Despite the growing demand for quality management education, many institutions struggle to meet accreditation standards due to resource constraints, curriculum alignment issues, and evolving industry expec...

Purpose : The transition to renewable energy is essential for sustainable economic growth and environmental stability, and understanding the role of financial development (FD) in facilitating this shift is critical. This study investigated the impact of FD on renewable energy consumption across 101 economies, with a focus on the role of financial i...

Purpose This paper analyzes the ethics of integrating Artificial Intelligence (AI), particularly regarding AI-generated educational content in academia. It attempts to explore how AI customization mimics human interaction and behavior in education, investigate ethical concerns in educational AI adoption, and assess ChatGPT’s ethical use for nurturi...

The current work draws comparisons with stimulus–organism–response (SOR) theory and provides a pertinent levering comprehension for small and medium enterprises (SMEs) in the Indian automobile industry, by investigating consumers’ attitude towards electric vehicles (EVs) offered by them. Four factors, (1) ostentatious (conspicuous) consumption, (2)...

The dynamics of virtual work have become increasingly complex in the ever-changing digital ecosystem, seeking a comprehensive examination of the connections among social support, psychological empowerment (PE) and psychological well-being (PWB). The study explores the multifaceted dynamics present in virtual environments, with particular attention...

The aims of this study are to analyze the tourists’ perceptions about the impact of factors affecting destination attractiveness on the tourists’ satisfaction level after a major shift in the tourism industry due to the recent COVID-19. The second is to assess the tourists’ perceptions about the new health safety measures or potential of virtual to...

This research article delves into the integration of AI tools, particularly Chat GPT, within brand marketing strategies, aiming to uncover their practical applications and associated benefits and challenges. Real-world case studies, practical recommendations, and insights into AI-driven innovation collectively form a guide for brand managers aspiri...

Sustainable production minimises resource use, removes toxic substances, and generates zero waste, reducing greenhouse gas emissions throughout the product and service life cycle. Most of the world's manufacturing will be in Asia in the next 20 years, generating numerous opportunities on this continent. Sustainable manufacturing must respond to eco...

This research paper explores integrating the metaverse into business education for fostering creativity and innovation. It examines benefits, challenges, and implications, focusing on enhancing learning experiences. The study adopts qualitative research, incorporating articles, a literature review, and case studies on business education. It analyse...

This research paper explores the intersection of the Metaverse and remote working, specifically concerning young entrepreneurs. Its primary objective is to examine the opportunities and challenges presented by the Metaverse for this demographic engaged in remote work, providing actionable insights for both practitioners and policymakers. The method...

This paper delves into the potential of harnessing ChatGPT, an AI-driven language model, to empower micro, small, and medium enterprises (MSMEs) by revolutionising their approach to problem solving. The research aims to explore the integration of ChatGPT into MSME operations and evaluate its impact on enhancing their problem-solving efficiency. By...

Purpose – The level of tourism development in any destination is directly related to the cooperation of the local community, and this is especially true in rural areas in many parts of the world. Many governments initiate development programs related to tourism in rural areas to provide new opportunities for local communities. However, most local c...

Over recent years, multimedia data has become a cornerstone for insightful data analysis, yielding vital information crucial for informed decision-making processes. This diverse data format encompasses audio, video, images, and text, offering a wealth of valuable knowledge. Advancements in multimedia acquisition, storage, and processing technologie...

Purpose - In order to simultaneously improve production and reduce financial risks in line with the Sustainable Development Goals (SDGs), effective financial management models are essential. This study explores how sustainability is incorporated into financial management and its role in supporting sustainable business practices. Methodology - Emplo...

The first one was on “Global Conference on Emerging Technologies leading towards Sustainable Entrepreneurship, Economics, Tourism, Healthcare, Media, Education Supporting Green Environmental Practices and Business Growth”. This conference was organized by Confab 360 Degree, Delhi, India in collaboration with NSHM Knowledge Campus, Durgapur; Guru Na...

Research background Investors today are more inclined towards a financial market that increases their knowledge and excess involvement. It is often observed that they are extensively emotionally involved, that impact financial investors’ investment decisions. It is observed that investors always seek guidance from an expert to invest in more approp...

Global Conference in December'2023

Purpose – Tourism has positive and negative sides. Due to ecological disturbance, cultural diffusion, and poor perceptions, tourism can sometimes be seen as a burden to locals and the area. If these perceptions are not addressed appropriately, it can lead to a chain of conflicts. This study explores people's negative perceptions towards tourism in...

Technologies, especially emerging technologies, are playing a big role in making business and management practices sustainable. COVID-19 has also taught the world that businesses which are using technologies in an effective manner can survive and grow in a sustainable manner. We are witnessing a different phase of technology. The world is moving fr...

Confab Global Conference December'2022

The fields of telemedicine and e-health have grown in recent years due to advancements in technology and wearable devices. This research aimed to look back at the last 27 years of e-health and telemedicine studies to see how they've evolved. Article details for the selected papers were obtained from the Scopus database. Article details for the sele...

Rural transformation is one of the key social and economic changes that lead to the development of rural communities and the overall growth of any country. A country like India has diversity in terms of the availability of natural resources, work culture, race, and religion for each geographical state unit with its own pace of growth and developmen...

A Case study on Hyundai Alcazar: A Game of Survival or Disruption

Learning outcomes This case is designed to provide learners with strategic decision-making skills. It also introduces the various nuances of establishing a technopreneurial venture and creating and sustaining a competitive advantage. The setting allows learners to comprehend the significance of assessing the business environment and the advantage o...

Affective computing, behavioral computing, cognitive modeling, cognitive science, cognitive systems, and adaptive behavior researchers have all emphasized the need of include emotion in designs for “soulful” robots since Newell's Unified Theories of Cognition was published in 1990. The current generation of Al-based systems lacks the emotional comp...

Purpose This paper aims to explore ChatGPT’s (generative pre-trained transformers) potential as a tool for retailers to improve customer experience and boost sales. While it provides benefits like personalized recommendations and 24/7 assistance, there are limitations, like difficulty in understanding unconventional language. The paper stresses car...

Homestay services are one of the booming concepts for local community participation in the tourism industry. Participation of women in community‐based tourism activities is getting attention from academic stakeholders, but the women in the homestay services section need special focus. Hence, this study explores the opinions of female homestay servi...

This article aims to review consumer behaviour on digital platforms and how machine learning influences customer loyalty. The researcher adopted a qualitative method to understand consumer behaviour and how Machine Learning (ML) helps customer loyalty. A correlational research design is used to conduct this research. In addition, Secondary data is...

Business innovation is becoming an imperative feature of both growth and survival of MSMEs. This paper explores the importance of choice, need, or government intervention towards the adoption of innovation in rural MSMEs. It addresses the fundamental understanding-implementation vacuum of innovation. The study was accomplished through a survey of 4...

Rural Tourism often focuses on culture, tradition, people, and exclusivity, which need protection and economic growth. Economic motives often prevail over other aspirations in tourism development. Hence, villages are slowly losing their uniqueness. Community participation is strongly needed to facilitate this fine balance. The paper aims to study t...

Participation in tourism businesses for the local community often comes with various challenges. A better understanding of barriers to tourism development can help manage and smoothen community participation in tourism. Over the past two decades, an effort has been made to understand the barriers to tourism, but the perspective of first-generation...

India's microbrewery industry is expanding. India's cuisine culture is likewise evolving at a rapid pace. The availability of young entrepreneurs and millennial with a taste for flavourful and innovative beer crafts is a significant benefit for the business. The purpose of this case study is to investigate the industry through the eyes of a new ent...

Business Case and Teaching Note published in the The Case Centre

This paper aims to discuss the application of blockchain technology for achieving sustainability and moving toward the circular economy. The researchers have examined the role of blockchain technology in achieving the aims of sustainable production. While discussing the part of the blockchain for sustainability, the cases of IBM and Deloitte have b...

Introduction: The COVID-19 pandemic brought various changes in the manner we work and the teaching-learning profession is not an exception. It is essential to understand the impact which the pandemic has had on the physical and mental well-being of the major stakeholders of the academic ecosystem. Objectives: This study discusses the condition of...

Purpose The purpose of this study is to gain a deeper understanding of the impact of social isolation due to COVID-19 on the vulnerable geriatric population. Design/methodology/approach Ten individual interviews of people above 70 years of age were conducted in 2021. The data was collected through interviews and observation. The authors observed t...

INTRODUCTION:

The information and communication technology (ICT) field is rapidly advancing and has developed several disrupting technologies, including artificial intelligence, virtual reality, big data, cloud computing solutions, and the Internet of Things (IoT). This new automation is pervasive throughout production or manufacturing. It allows the integration...

Computational intelligence (CI) is a discipline of technology that incorporates studying the structure of intelligent agents. These agents are triggers within the environment or surroundings like human beings, orga�nizations, bugs, cats, airplanes, and even society. The intelligent agent acts smartly within certain circumstances to achieve the desi...

In the era of COVID-19, most of the countries are in a dilemma about the recovery of the loss of tourism industry due to the lockdown or to change the track from the disaster to a rare, invaluable, and unexpected opportunity as a glimpse of hope in future through the emergence of new paths. During this pandemic, as per UNWTO, the tourism industry i...

Today, the whole world is fighting the COVID-19 pandemic. In these circumstances, medical professionals are being viewed as the frontline warriors who are risking their lives for the sake of helping, caring, and curing these patients. However, in these difficult times, there are few medical professionals and health care providers who are taking adv...

] Educationists in India facing heat in terms of changing competency requirements and challenges. The quality of education depends on effective teaching methods and the efficiency of learning. The application of emotional intelligence in and outside the classroom improves teaching-learning processes, as it involves positive psychological behaviors...

Purpose The purpose of this paper is to highlight the pain and suffering of elderly age people during the COVID-19 lockdown. It was an unpleasant experience for old age people. Design/methodology/approach In this paper, primarily, the information has been collected through interviews and observation. The researchers interviewed the older people an...

As the world tries to grapple with the aftermath of the COVID-19 pandemic, there are concerns about the revivals of economies across the globe. The world is also trying to make sense of global restructuring trade, which is expected in the post-COVID-19 world. This paper attempts to analyze the emerging trade scenario between India and China. Atlas...

Situation faced: Manish, owner of Deepika store—a famous standalone retail store in a residential hub, involved in retailing the brands of daily needs to the residents of the area. With the advent of technology, he had witnessed the surge in new categories of products and brands, leading to high consumer choices. As a retailer, he was interested in...

In today's modern world, globalization has completely changed the way of working. How we live, learn, work, and even define work has changed due to new information and communication technologies. It can be stated that human capital fuels the modern economy, but in reality, the information and communication technology revolution has turned intellige...

The competition in the business field is increasing continuously. The COVID-19 pandemic brings more challenges for organizations. The human resource managers in the organizations face challenges of retention of employees, maintaining mental peace, handling anxiety, fulfilling job demands, and handling the motivation level of the employees. Daily ne...

The competition in the business field is increasing continuously. The COVID-19 pandemic brings more challenges for organizations. The human resource managers in the organizations face challenges of retention of employees, maintaining mental peace, handling anxiety, fulfilling job demands, and handling the motivation level of the employees. Daily ne...

Environmental monitoring technology is a critical component in assisting and ensuring environmental management success. The development patterns of disruptive technologies for environmental monitoring should be studied and anticipated in order to aid in the promotion of India's environmental monitoring and protection. The primary objective is to ex...

The massive upsurge of hospitalizations and deaths in the wake of COVID-19 pandemic has placed an unprecedented strain on the psychological well-being of the healthcare workers (HCW) worldwide. The concern about being viewed as unfit for duty by employers or "mentally weak" was the primary reason given. In addition, a majority of HCWs insiste d tha...

This paper presents a review of the most recent and popular research papers on the use of artificial intelligence in the healthcare sector. SMEs consist of 60-65% of Indian medical device market. Many doctors are operating through private hospitals which come under the category of SMEs segment. Technology is proving to be a boon for all the sectors...

Milkiana Cattle feed is a success story of the young and second-generation entrepreneur Mr. Pramod Agrawal. It was his dream to develop such an Indian brand that would be emblematic of the quality and consistency in the cattle feed industry. With no such experience in this business and hailing from a conservative business family, it was not easy fo...

The prime aim of this study is to understand the different types of atrocities faced by medical professionals while handling COVID-19 patients. This methodology focused on this article is based on previous theory on emotional intelligence as a critical component for leadership. The significant finding of this article is that emotional intelligence...

This article discusses the use of innovative technologies and their potential to assist pan-India surveillance systems, including health initiatives. The key goal is to review prior studies on innovative technology and its use for existing healthcare sectors and identify association strength among the selected variables using Vos Viewer software. I...

With the increase in the pace of globalization, SMEs are facing stiff competition from multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to improve the output of their organizations. Technology adoption can help owners of SMEs to match up with the pace of multinational firms because it can increase their reach and i...

This article discusses the use of innovative technologies and their potential to assist pan-India surveillance systems, including health initiatives. The key goal is to review prior studies on innovative technology and its use for existing healthcare sectors and identify association strength among the selected variables using Vos Viewer software. I...

During the Disease outbreak and in the future, there will be a lot of learning. Since the pandemic has interrupted global schooling, remote learning has emerged as a viable option, depending on machine learning to accomplish its goals. Using the example of ten international science journals that speak out about artificial intelligence in education...

In the tourism industry, products and services of destination are synonyms with branding. Marketing works as a bridge that connects the path for a successful business approach, especially for rural tourism firms. However, the nature of community tourism firms’ marketing and their various produces are understudied. The current study aimed to access...

The COVID-19 pandemic has brought the unprecedented spotlight to the healthcare sector across the globe. It has revealed the weak links as well as neglected aspects of the healthcare sector. The aspects like data collection about patients, access to and outreach of authentic information in times of pandemics and use of technology for collaboration...

Circular Economy is being hailed as panacea of issues related to environmental sustainability. The idea behind Circular Economy is to have an economy where manufacturing is planned and initiated with a complete loop in mind. The value creation by the concept of Circular economy is still being explored as the new global reality. Sustainability liter...

Circular Economy is being hailed as panacea of issues related to environmental sustainability. The idea behind Circular Economy is to have an economy where manufacturing is planned and initiated with a complete loop in mind. The value creation by the concept of Circular economy is still being explored as the new global reality. Sustainability li...

Covid-19 is causing a global disruption; there is no denying that this pandemic has drastically altered how organizations work. This havoc has fueled an unprecedented wave of advancing AI innovations to be on the forefront. This research is showing the current state of the rapidly changing AI industry, how assistive and efficacious AI can be to the...

The purpose of this study is to discuss the importance of technology for SMEs. The world is moving towards technology 5.0, SMEs have not able to adopt technology 2.0 effectively. COVID�19 pandemic has taught the world about the importance of technology in effective working from remote places. In the first section of this study, the authors will d...

The whole world is facing climate change, and many countries are facing the global epidemic of COVID-19. Human beings need to take proactive actions to deal with both COVID-19 and climate change problems, but they cannot take measures at the desired time. This paper will find a relationship between the climate change problem and the COVID-19 proble...

The focus of this chapter is on changing dynamics of corporate social responsibility during COVID-19 situation. During COVID-19 the triple bottom line approach of sustainability has changed towards a double bottom line approach. The organizations are less bother about their economic line but more concerned about the social and environmental line. I...

The term (E-Business) is described as an electronic business where we use an internet network to empower business processes. To facilitate commercial activities, it requires intranets, extranets, and other networks. E-businesses activities work for the events like sourcing, logistics, control of the supply chain, fees, payments, Stock management, a...

The usage of artificial intelligence has been increased in the last 15–20 years. The corporates and governments are also concerned about their business administration, production, and logistics due to covid-19 crises. The usage of artificial intelligence can help in business development from small-medium enterprises to big shot organisations. The m...

The purpose of this study is to discuss the importance of technology for SMEs. The world is moving towards technology 5.0, SMEs have not able to adopt technology 2.0 effectively. COVID-19 pandemic has taught the world about the importance of technology in effective working from remote places. In the first section of this study, the authors will dis...

In this review paper, the authors want to discuss the various benefits of using e-commerce and technology on SMEs' performance. The authors will also discuss the barriers to the adoption of technology. The authors review research papers from previous literature to come up with expected benefits by adopting the technology. Adoption of technology can...

This research study is aiming to provide a solution to the problems facing by SMEs during COVID-19. The main aim of this research to explore the problems faced by SMEs during COVID-19 and how technology adoption can help them in sorting out those problems. The research methodology will be based on previous literature review. Five significant proble...

Purpose: The purpose of this paper is to provide a viewpoint on Indian education system during COVID-19 pandemic. The authors will discuss how the changes happened at each level in Indian Education System during COVID-19. The other part of this part will reflect on growth of online conferences in colleges and universities during COVID-19. Methodolo...

Globalization has increased the competitive pressure on the business organizations. The business organizations need to expand themselves in limited cost. The web 2.0 tools are providing an effective option for marketing and advertising to the business managers. Previous researchers have argued in the favour of social media tools because those tools...

Case Study on Leadership

Vertical farming

In this study, the authors are mainly focusing on sustainable management during COVID-19 pandemic. This article is focusing on how organizations can achieve sustainability by usage of technology. There are two case scenarios have been discussed in this study. The first scenario is talking about creating sustainable workforce by focusing on the conc...

In this research paper the authors will check the relevance of Porter's five forces model and Johnson cultural web model of Chinese car industry and failed Volkswagen-Suzuki alliance. In this era of globalization, business is crossing the international boundaries and companies are looking for competitive advantage. Culture play major role in intern...

In this research paper the authors will test the relevance of system thinking approach in dealing with the complex problems. System thinking is different in comparison to traditional thinking because it focuses on the inter relationship between the different components used in the system. The authors will test the relevance of system thinking appro...

Friedman (1970) argued that the responsibility of business managers is to only think about financial profits of the organization. The main purpose of writing this paper is to test the credibility of this statement in 21 st century. 21 st century is the century of globalization, businesses are going beyond domestic borders for getting more number of...

In this paper the focus of the researchers is to analyse the changes in event management industry. Event management is completely changed in 2016 in comparison to 1990. The technology, skilled labour force, training and other dimensions have changed the event management in 21 st century. Previously event management was not organized field and there...

The countries around the world are badly hurt by the problem of global warming and pollution. No doubt production is increasing in the developing countries but with that production the problem of global warming is also increasing. Sustainable production from the organizations is the demand of modern times. Sustainable production will not only be co...

The purpose of this paper is to find out how adoption of online resources can help Indian SMEs during COVID-19 period because SMEs are losing their profits and revenue and many of them are at shutdown stage. This study can be observed as viewpoint of the authors on how adoption of online resources can help the Indian SMEs in improving their perform...

Purpose: The pace of globalization is affecting each and every aspect of business. In this era of economic globalization, it is hard for the business managers to tackle the global workforce. Everyday human resource managers are facing new issues. The issues are related to gender diversity, developing global leaders, recruitment and training and equ...