António Cardoso

• Doctor of Engineering: Management and Design
• Professor at Fernando Pessoa University

The text explores how industrial revolutions, from the first to the fourth, transformed society, production and work. Each revolution brought technological advances, but also significant social and economic challenges.

The consumer profile has undergone evolutions and transformations over the years due to the evolution of new generations of individuals, such as Generation Y. Social media has revolutionized the way in which consumers can search and find information about products in general, which has impacted how brands relate to their consumers. In this context,...

The aim of this article is to assess the most relevant factors influencing customer trust in the Portuguese banking sector following the Global Financial Crisis. It also aims to evaluate the impact of trust on satisfaction and satisfaction on loyalty. To address the research objectives and the hypotheses posed, a quantitative study with a descripti...

The present research suggests a new perspective to investigate the effect that a particular type of language, in particular abstract language, may have on the consumer's perceived quality of an imperfect product. This relationship has not yet been considered in the literature and this is where we want to intervene, to solve the research gap and off...

Os rituais patenteados pelo teatro moderno vão fundamentar e inspirar as novas modalidades cénicas, através das suas ritualizações de comunhão coletiva, em que o espectador tem um papel ativo, co-participando com o ator na representação, alargando as fronteiras ao espaço de atuação, estabelecendo um clima envolvente e empático com todos os interve...

O teatro moderno surge com uma intensificação do fenómeno co presente, alicerçado numa comunicação muito mais vivencial e participativa, colocando de parte o distanciamento entre ator-espetador, posto em prática pelo teatro convencional (a chamada «quarta parede» ou «parede invisível»). O trabalho geral do teatro moderno define-se na prática como u...

This study seeks to empirically contribute to the analysis and interpretation of issues related to “sense of place” in terms of environment and tourism, particularly in national parks. In this sense, a conceptual model was developed that identifies the explanatory factors of the “sense of place”, such as: “place identity” and “place dependence”. Th...

The global covid-19 pandemic situation has led to significant changes in consumption habits. Thus, the present work has as its main objective to analyze the impact of the pandemic on consumer behavior at the time of purchase, more precisely in the food and clothing sector. In order to carry out this investigation, we used a quantitative approach me...

The objective of this study is to understand the sensory experience, regarding the use of sound inside the ZARA store, to determine the genre of music, as well as the influence on the consumer’s purchase decision. As methodology, a quantitative methodological approach was developed, through an online survey, in a random sample of customers and cons...

Following the lack of existing studies about the applications development and use in the event industry, this research aims to analyze the use of applications as a tool to improve event communication. The methodology used includes an exploratory method. This research methodology is based on a review of the literature, a semi-structured interview wi...

É com grande entusiasmo que a Editora Contemporânea apresenta a “Cultura e Identidade: Perspectivas nas Ciências Humanas -1ª Edição”. Este livro é uma exploração profunda e instigante sobre a interseção entre cultura e identidade na sociedade contemporânea, oferecendo um olhar inovador sobre temas que moldam nossa compreensão do mundo. A cultura e...

É com grande entusiasmo que a Editora Contemporânea apresenta a “Cultura e Identidade: Perspectivas nas Ciências Humanas -1ª Edição”. Este livro é uma exploração profunda e instigante sobre a interseção entre cultura e identidade na sociedade contemporânea, oferecendo um olhar inovador sobre temas que moldam nossa compreensão do mundo. A cultura e...

In this research, we intend to study the profile of the consumer in the face of the reality we live in: the War in Ukraine. The goal is to understand how individuals, as individual tourists, in groups or with family, consider that tourism is or will undergo changes, in terms of conditions of choice, opinions, categorization, and societal involvemen...

This study aimed to understand the impact of digital culture on companies’ knowledge and constant commitment to digital transformation, as well as its impact on organizations as a whole. Secondly, it aimed to explore the impact of digital technology adoption on organizational performance and competitiveness. Finally, the study investigated the role...

Bem-vindo(a) a “Human Reflections: The Society Essays” uma coletânea provocativa e perspicaz que mergulha na complexidade da sociedade humana. Neste compêndio, exploramos através dos olhos de investigadores nacionais e internacionais nuances, desafios e triunfos que moldam nossa existência coletiva, oferecendo uma visão multifacetada das reflexões...

Bem-vindo(a) a “Human Reflections: The Society Essays” uma coletânea provocativa e perspicaz que mergulha na complexidade da sociedade humana. Neste compêndio, exploramos através dos olhos de investigadores nacionais e internacionais nuances, desafios e triunfos que moldam nossa existência coletiva, oferecendo uma visão multifacetada das reflexões...

This study seeks to empirically contribute to the analysis and interpretation of issues related to "sense of place" in terms of environment and tourism, particularly in national parks. In this sense, a conceptual model was developed that identifies the explanatory factors of the "sense of place", such as: "place identity", "place dependence". The e...

Technological, organizational and market integration changes, which have been taking place in the business environment in Brazil, contribute to significant changes in the search for new ways of understanding how to reinvent itself in a country that cannot guarantee economic stability. With all these changes, people seek a redirection in their profe...

The aim of this study is to understand the importance of communication within the management of an organization as a way to promote creativity, innovation, employees' engagement and competitive advantages. Leadership success seems to be related to the level and style of communication, the innovation strategy, the level of efficiency, the ability to...

Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising messages with a high impact on their...

Companies to adapt to today's society, characterized by continuous changes, adopt strategies to search for new opportunities, sometimes emerging business models, different from the parent company's business area. If they do not want to diversify their core business, they choose to create a new company that will be independent from the parent compan...

The Covid-19 pandemic situation brought several challenges to Brazilian consumers, especially in the food and catering sector. For greater control of the pandemic, the Brazilian government has implemented a set of laws and regulations with the aim of containing the spread of the virus. The closure of restaurants, as well as the ban on the sale of f...

The present study aims to analyze how the natives and ancient residents of the small locality of Jericoacoara, located in the Northeast of Brazil, and recognized as being a spot of an intense tourist movement, evaluate and experience the socioeconomic, cultural and environmental indicators resulting from the tourist activity and what are the impact...

Internet has changed the way people and brands communicate, produce, share content on social media and buy products or services. Several interaction platforms emerged, making it easy for individuals to exchange information. Facebook and Instagram are the most used networks all over the world; Instagram, in particular, has become one of the social n...

The objective of this study is to contextualize and understand the different emotions felt by employees, as well as their involvement and performance in the context of small and medium-sized Portuguese companies. An online questionnaire was developed, with a total of 227 participants; 210 were validated and 17 were excluded due to missing answers....

This article explores the concept of the circular economy based on the use, as base material, of wood residues from the production process of a company that operates in the hygiene and cleaning products sector based at the Manaus Industrial Pole. These residues feed the manufacturing process of a Sustainable Joinery, which, in turn, manufactures cu...

Society’s awareness of environmental issues over the years caused improvements in the way that the world consumes natural resources and then sustainability surged up. In this way, many business models have been created, and Circular Economy is considered one of the newest models, which is where the idea of the Circular Product emerged. In this rese...

This research project aims to analyse the leadership and communication styles adopted by Angolan companies, particularly in Benguela province, and their impact on the results of these organisations. In Angola, and with the recent assimilation of the principles of market economy, the figure of the leader must abandon old management paradigms and int...

This work had as main objective to understand the importance of photography for online sales, as well as to verify the power of the image in the decision of a purchase, regarding the attraction and loyalty of customers, especially through social networks and online sales platforms, which are today one of the main tools for sales from e-commerce. Re...

In an environment characterized by turmoil and unpredictability, by the digital transition and transformation, and by the economic and social effects caused by the global public crisis (COVID19), this study aims to analyze the motivations for using the internet and making online purchases, identifying the perceived benefits and consumer satisfactio...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

Internet has changed the way people and brands communicate, produce, share content on social media and buy products or services. Several interaction platforms emerged, making it easy for individuals to exchange information. Facebook and Instagram are the most used networks all over the world; Instagram, in particular, has become one of the social...

This study aims to understand the relevance of digital transformation and its impact on organizations in Portugal. In this way, it is intended to evaluate the application of technologies, knowledge management , and incremental innovation in an organizational context. As a methodology, the authors intend to prepare a questionnaire in Google Docs, ma...

The objective of this study is to contextualize and understand the different emotions felt by employees, as well as their involvement and performance in the context of small and medium-sized Portuguese companies. An online questionnaire was developed, with a total of 227 participants; 210 were validated and 17 were excluded due to missing answers....

This research project aims to analyze the importance of internal communication in organizations in Benguela (Angola) and to determine its impact on employee engagement and commitment to the organization. To this end, an exploratory study was conducted using a quantitative methodology. In this scope, a questionnaire was applied to 250 employees of t...

Today’s society is characterized by the globalization of financial markets with the growing supply and complexity of financial services and by the social changes associated with the evolution of marketing that stimulates consumption. In this scenario, the consumer adheres to a multitude of financial modalities, often without a knowledge of their ef...

Tourism has grown exponentially in the 21st century and continues to be one of the rapidly growing industries in the world in terms of revenue generation and employment opportunities. It covers not only travel services and boarding-lodging activities but a wide range of independent but related sectors like transport, accommodation, food and beverag...

The objective of this research project is to study the economic development model of the Angolan economy in order to analyze the adoption of an alternative strategy capable of leveraging the economy, based essentially on alternative energies, and therefore, to demonstrate and prove the need to diversify Angola's economic model, highlighting the ben...

The purpose of this article is to analyze the relationship between a brand’s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and the methodology used is a model of structural equations. The developed model consists of 22 variab...

Citation: Cardoso, A.; Paulauskaitė, A.; Hachki, H.; Figueiredo, J.; Oliveira, I.; Rêgo, R.; Silva, R.; Meirinhos, G. Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust. J. Open Innov. Technol. Mark. Complex. 2022, 8, 104. Abstract: In this study, Airbnb's brand personality is explored in relation to...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

This article explores the concept of the circular economy based on the use, as base material, of wood residues from the production process of a company that operates in the hygiene and cleaning products sector based at the Manaus Industrial Pole. These residues feed the manufacturing process of a Sustainable Joinery, which, in turn, manufactures cu...

Brand personality is highly significant for creating brand loyalty to withstand pressure in the highly competitive environment. Due to the cosmopolitanism and affordable traveling, people have become jaded and hard to surprise, thus, cities’ authorities must create smart destination brand personalities to attract more visitors. The aim of this pape...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

For the present work, the authors intend to demonstrate how the dramatic expression activity, based on modern theatre, may work as a lever in the commercial technician's relationship with their customers. This work uses the case study to understand the phenomenon of motivation in commercial technicians working in the automotive sector. From the beh...

Companies, in order to differentiate themselves from the competition, are more concerned with values, through Marketing associated with causes and corporate social responsibility (CSR). However, there is little evidence that this concern is reflected in the act of purchasing, especially in countries with low standards of living and disparate social...

The aim of this work is to understand consumer attitudes towards digital marketing strategies, evaluating the perception between buyers and non-buyers. To pursue this objective, a quantitative study with a descriptive design was carried out, with a questionnaire being administered to a sample of Portuguese Internet users (385 responses were collect...

The aim of this study is to systematize and contextualize theoretical and practical considerations relevant to the dynamics of talent management in a business context, as well as to observe implementation practices in small and medium-sized companies in Portugal. Talent management requires managing emotions, anxiety and dissatisfaction in search of...

The Data Mining Promotion Point of Sale application algorithm is an online digital marketing application, user friendly, economical, interactive, and ecological, capable of transforming "data" in real-time into "knowledge" to allow marketeers to make agile decisions. To respond to the current challenges of the Point of Sale (PPV), Pereira, P. and M...

The present research aimed to analyze the process of development of innovation culture in resident enterprises in the Sorocaba Technology Park (STP). Recent studies on this issue point to the absence of a single flow to the steps of a process of innovation, everything will depend on the strategies and the culture of each organization to create its...

Diante da carência por estudos específicos voltados para o dashboard em empresas do agronegócio, esta pesquisa direciona-se a analisar as influências dos dashboards na discussão dos negócios nas 50 (cinquenta) melhores empresas do agronegócio listadas pela revista Forbes no ano de 2018. Sendo assim, esta pesquisa teve como objetivo investigar as in...

This article aims to analyse and evaluate the tourism experience in the Peneda-Gerês National Park (PGNP), taking into account four explanatory dimensions of the formation tourist destinations (Identity with Destination, Image of Destination, Competitiveness of Destination, and Loyalty to Destination). This approach introduces the multidimensional...

Abstract: The rise of fuel prices, the improvement and cost reduction of voice and data communications, the need for pollution decrease, and the competitive dynamics of globalization, have influenced a growing interest in the possibility of working remotely, with no need for commuting between home and work. The restrictions imposed by COVID19 accel...

Communication is a dynamic process, in constant mutation and evolution, non-linear, intrinsic to man, because it is the way to externalize, share, behaviors, attitudes, feelings, ideas, opinions, and thus obtain feedback from the recipients, and thus, redirect communication towards mutual understanding, which is the main objective of communication....

This paper aims to develop a product where the concepts related to the Circular Economy has been applied in its development process. The application of the circular economy concept for a product project, in addition to the model-free application, aims to boost the optimization of goods flows, maximizing natural resources and minimizing waste produc...

This paper aims to develop a product where the concepts related to the Circular Economy has been applied in its development process. The application of the circular economy concept for a product project, in addition to the model-free application, aims to boost the optimization of goods flows, maximizing natural resources and minimizing waste produc...

Social Responsibility is an issue that society in general is increasingly aware of. A fact that has led companies to adopt socially responsible measures in their strategic plan, as these will have an effect on their results. Thus, companies, in order to differentiate themselves from the competition, are more concerned with values, through Marketing...

The phenomenon of globalization, the dependence on markets and the emergence of possible competitors, impose on organizations other forms of management and professionals with new capabilities. In this sense, it is crucial to identify the requirements most valued by companies, with regard to the skills of an auditor. The purpose of this article is t...

Designing out waste and pollution as well as keeping products and materials in use and regenerating natural systems are the base for circular economy. This research presents an adapted product development methodology based on a circular economy that objectifies renewable resources and minimizing the production of residues. This new methodology come...

Introdução: O ambiente hospitalar oferece múltiplos e variados riscos aos trabalhadores da área da saúde, tais como os causados por agentes químicos, físicos, biológicos, psicossociais e ergonómicos, sendo os riscos biológicos os principais geradores de periculosidade e insalubridade a esses trabalhadores. Métodos: Este estudo de caracter epidemio...

The present research has as objective to analyse the mechanisms of articulation, as well as the factors that promote and constitute the innovation habitats in the cities of Piracicaba and São Carlos. For both, it will be necessary to investigate the articulations promoted by the actors of the propeller triple helix extended-GUCRN (Government, Unive...

Canvas Marketing Plan is a design thinking tool to help companies build a marketing plan that allows them to make better decisions. It provides a simple structure that allows the user to visualize the dynamics and interaction of the different stages of the marketing plan and adapt the products and services to the needs of their clients, thus, "find...

This study applies a methodology to recognize and analyse an authentizotic organization environment's and its relationship with turnover intention, organizational commitment, job performance and satisfaction in an Angolan organizationa working as a medical supply repository. Based upon the available theory on which was reflected about the organizat...

Resumo Objetivo: Este artigo parte da necessidade de compreender a gestão da comunicação nas pequenas e médias empresas ao nível das dinâmicas pessoal e empresarial, do desempenho empresarial, da reputação pessoal, da proatividade e dinâmica empresarial, da organização aprendente e da motivação e liderança pessoal. Metodologia: Após a revisão da li...

The choice of this theme arose from the need to understand the communication management in small and medium-sized enterprises in terms of personal and business dynamics, business performance, the personal reputation, proactivity and business dynamics, learning organization and the motivation and personal leadership. We address in this way, the stra...

The choice of this theme arose from the need to understand the communication management in small and medium-sized enterprises in terms of personal and business dynamics, business performance, the personal reputation, proactivity and business dynamics, learning organization and the motivation and personal leadership. We address in this way, the stra...

A comunicação é um processo dinâmico, em permanente mutação e evolução, não linear, intrínseca ao próprio homem, pois é a forma de exteriorizar, partilhar, comungar comportamentos, atitudes, sentimentos, ideias, opiniões, e, dessa forma, obter feedback dos receptores, e, assim, orientar novamente a comunicação para a compreensão mútua, que é o prin...

When examining consumer behavior, self-image, brand image and their congruity are some of the drivers. Past research assumed and then successfully proved these concepts to impact on product/brand choice, purchase intentions, brand preference and so forth. The purpose of the research is to study the self-concept and its relation to brand preference....

The aim of this study is to understand the importance of communication within the management of an organization. The communication comes from various perspectives and is relevant to the dynamics of the organization. The success of the leadership relates to the level and style of the communication; strategize innovation, efficiency, pro-activity thi...

The purpose of this article is to verify the financial viability for the production of tomato pomodoro variety cultivated in greenhouse. For this, technical visits and interviews were conducted on a small farm producing this variety of tomato in Colombo / Paraná and the multi-index for calculating the viability methodology was used. Was determined...

RESUMO Com este artigo, pretende-se alcançar um contributo esclarecedor do papel dos novos media, na relação entre a sociedade civil e o universo político, em Portugal. Se há quem defenda que a internet fomenta a participação democrática dos eleitores, outros há que a vêem como potenciadora dos problemas da democracia. O certo é que se assiste a um...

Today's citizens demand and expect more and better services by the public sector, so the answer must be quick and efficient in order to streamline processes, facilitate their access and provide high quality standards. This study focuses on the following question: Are there significant differences in background (image, expectations, perceived value...

This study aims to translate, adapt and validate the scale of sensitivity to the promotional techniques of authorship of Muratore (1999b). The four promotional techniques under study were: the sensitivity to offers/gifts (premiums immediate), the sensitivity to games / competitions, the sensitivity to “offer more of product” and sensitivity to pric...

Purpose This paper aims to identify the key factors in children's choice of clothing from six to 11‐year‐olds. Design/ methodology/ approach This exploratory study was developed through a questionnaire answered by 313 children, between the ages of six and 11, from four different schools in Porto (Portugal), covering the private/ state and the rura...

Stereotype of beauty in the occidental societies and in the industries of fashion values the lean women and of fin silhouette. In a similar way, the apparel industries has answered to these requests of market, not if evidencing it offers varied and generalized for the women with weight excess. It's of the common sense that the obese women have diff...

this article aims to identify the key factors in the choice of children clothing. An exploratory study was developed through a questionnaire answered by 313 children, between the ages of 6 and 11, from 4 different schools in Porto (Portugal), covering the private / state and the rural / urban dimensions. The Logit and Probit binary choice models ha...

This study was carried out in four primary schools (1 st school year) in the district of Oporto (Portugal) and was based on two questionnaires. The aim of this study is to evaluate the level of 6 to 11-year- old children's involvement with clothing in general and, in particular, three items of clothing (t-shirts, jeans and trainers). The involvemen...

This study was carried out in three schools and two activities centres in the north of Portugal (children's between the ages of 8 and 12 years old). The aim of this study is about children's market and their relationship with the different kinds of promotions in cereals boxes, for that, there were applied 103 questionnaires, 58 girls and 45 boys. T...