Anton Giulio Maglione

• Biomedical engineer
• PostDoc Position at Sapienza University of Rome

Neuroaesthetics, the science studying the biological underpinnings of aesthetic experience, recently extended its area of investigation to literary art; this was the humus where neurocognitive poetics blossomed. Divina Commedia represents one of the most important, famous and studied poems worldwide. Poetry stimuli are characterized by elements (me...

Unilateral hearing loss constitutes a field of growing interest in the scientific community. In fact, this kind of patients represent a unique and physiological way to investigate how neuroplasticity overcame unilateral deafferentation by implementing particular strategies that produce apparently next- to- normal hearing behavioural performances. T...

Theta and Alpha EEG rhythms appear useful for the listening effort estimation. In particular, Alpha would inhibit irrelevant stimuli, and Theta underlies working memory and processing. The balance between them seems essential for the word recognition, therefore evaluating the listening effort experienced by hearing impaired patients appears worthy,...

It is well known that the evaluation of a product from the shelf considers the simultaneous cerebral and emotional evaluation of the different qualities of the product such as its colour, the eventual images shown, and the envelope’s texture (hereafter all included in the term “product experience”). However, the measurement of cerebral and emotiona...

How is music perceived by cochlear implant (CI) users? This question arises as “the next step” given the impressive performance obtained by these patients in language perception. Furthermore, how can music perception be evaluated beyond self-report rating, in order to obtain measurable data? To address this question, estimation of the frontal elect...

Tobacco constitutes a global emergency with totally preventable millions of deaths per year and smoking-related illnesses. Public service announcements (PSAs) are the main tool against smoking and by now their efficacy is still assessed through questionnaires and metrics, only months after their circulation. The present study focused on the young p...

Investment decisions are largely based on the information investors received from the target firm. Thaler introduced the hedonic editing framework, in which suggests that integration/segregation of information influence individual's perceived value. Meanwhile, when evaluating the evidence and information in a sequence, order effect and biases have...

The purpose of this chapter is to share scientific methods for the quantitative measurement of emotion through the recording of physiologic and cerebral variables of consumers in relation to advertising stimuli and during the purchase in the store. For this reason, the authors describe the way to estimate the emotion along the visit of a shop by us...

In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements. The group was divided b...

This paper is aimed at demonstrating the correlation between a neuroscientific index - the Approach/Withdrawal one (A/W), which is related to the brain performance - and the level of perceived pleasantness in young subjects undergoing diverse olfactory stimuli. The above mentioned index is employed in the assessment of audio-visual stimuli, and has...

In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of t...

In this study, the cortical activity correlated with the perception and appreciation of different set of pictures was estimated by using neuroelectric brain activity and graph theory methodologies in a group of artistic educated persons. The pictures shown to the subjects consisted of original pictures of Titian's and a contemporary artist's painti...

Every day we face visual stimuli able to catch our attention, but this aspect becomes crucial if the visual material has the purpose to spread a message aimed at engaging the observer. In this framework, a worthy aspect is how to measure the " visual engagement " produced by visual stimuli exposure. To this purpose, in the present study, employing...

The taste is a vital sense in humans, because of its active role in regulating nutrition or avoiding harmful substances. Several studies showed the important role of the brain Pre-Frontal Cortex in decoding information coming from the gustatory system. It is also widely known, in neuroscientific literature, that the asymmetry of Pre-Frontal Cortex...

Investment decisions are based largely on the information that investors are received from the target firm. In this research, we consider both the variable of Organization of Information, either segregate or integrate, and the Order of the information, either in the order of Negative-Positive or in the order of Positive-Negative. Three groups of in...

Advanced methodologies used for the biomedical signal interpretation allow using cerebral signals to assess important cognitive functions in humans. In the present study, as parameter of cerebral effort, has been employed the isolated effective coherence, in order to estimate the effective connectivity and network organization. The hypothesis was t...

Every day we face visual stimuli able to catch our attention, but this aspect becomes crucial if the visual material has the purpose to spread a message aimed at engaging the observer. In this framework, a worthy aspect is how to measure the "visual engagement" produced by visual stimuli exposure. To this purpose, in the present study, employing th...

Objectives: Deaf subjects with hearing aids or cochlear implants generally find it challenging to understand speech in noisy environments where a great deal of listening effort and cognitive load are invested. In prelingually deaf children, such difficulties may have detrimental consequences on the learning process and, later in life, on academic...

This work is a pilot study that used neurometric indexes during the listening of selected pieces of Dante’s “Divina Commedia” in 20 participants. Half of them had a literary formation (Humanist; university students of literature) while the other half of is attending other university courses (Not Humanist). The study applied the electroencephalograp...

Although cerebellar-cortical interactions have been studied extensively in animal models and humans using modern neuroimaging techniques, the effects of cerebellar stroke and focal lesions on cerebral cortical processing remain unknown. In the present study, we analyzed the large-scale functional connectivity at the cortical level by combining high...

In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements. The group was divided b...

Tobacco use is the leading cause of preventable death and smoking-related illness worldwide. Research has shown that antismoking advertising may help reduce this habit. Nowadays, public service announcements (PSAs) are considered "Effective" or "Ineffective" on the base of official reports concerning behavioral/attitudinal changes toward healthier...

In this chapter, we present the findings of an experiment aimed to investigate cognitive and emotional changes of cerebral activity during the observation of TV commercials. In particular, we recorded the electroencephalographic (EEG), galvanic skin response (GSR) and heart rate (HR) from a group of 24 healthy subjects during the observation of a s...

It is widely known, in neuroscientific literature, that the brain prefrontal cortex activity asymmetry is closely linked with the pleasantness emotion experienced by the subject during a sensorial stimulation. Thus, from the electroencephalographic (EEG) signal it is possible to estimate the approach/withdrawal index, and this index has been largel...

The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influence of the gender on the perception of a car adver...

In this chapter, we present the findings of an experiment aimed to investigate cognitive and emotional changes of cerebral activity during the observation of TV commercials. In particular, we recorded the electroencephalographic (EEG), galvanic skin response (GSR) and heart rate (HR) from a group of 24 healthy subjects during the observation of a s...

Brain-computer interfaces (BCIs) are widely used for clinical applications and exploited to design robotic and interactive systems for healthy people. We provide evidence to control a sensorimotor electroencephalographic (EEG) BCI system while piloting a flight simulator and attending a double attentional task simultaneously. Ten healthy subjects w...

Nowadays there is the hope that neuroscientific findings will contribute to the improvement of building design in order to create environments which satisfy man's demands. This can be achieved through the understanding of neurophysiological correlates of architectural perception. To this aim, the electroencephalographic (EEG) signals of 12 healthy...

Nowadays there is an emerging interest to apply the cognitive neuroscience recent scientific findings into the industrial context, to increase the efficacy of the interaction between humans and devices. The aim of the present chapter is to illustrate the possibilities of the use of electroencephalographic (EEG) signals recorded in humans to improve...

The neuroelectrical and the eye-movements activities were collected in a group of 27 healthy subjects during their visit of a fine arts gallery displaying twenty paintings of Titian. Evaluation of the appreciation of the paintings was performed by using the neuroelectrical approach-withdrawal index (AW). AW index was estimated for two groups of ten...

Despite of technological innovations, noisy environments still constitute a challenging and stressful situation for words recognition by hearing impaired subjects. The evaluation of the mental workload imposed by the noisy environments for the recognition of the words in prelingually deaf children is then of paramount importance since it could affe...

In this paper we measured the neuroelectrical and the eye-movements activities in a group of 27 healthy subjects during their visit of a fine arts gallery in which a series of masterpieces of the Italian painter Tiziano Vecellio (also known as Titian, 1488-1576) were shown. The pictures chosen for the visit were 10 portraits and 10 of religious sub...

The recent efforts aimed at providing neuroscientific explanations of how people perceive and experience architectural environments have largely justified the initial belief in the value of neuroscience for architecture. However, a systematic development of a coherent theoretical and experimental framework is missing. To investigate the neurophysio...

The aim of the present study is to investigate the variations of the electroencephalographic (EEG) alpha rhythm in order to measure the appreciation of bilateral and unilateral young cochlear implant users during the observation of a musical cartoon. The cartoon has been modified for the generation of three experimental conditions: one with the ori...

The purpose of this chapter is to share scientific methods for the quantitative measurement of emotion through the recording of physiologic and cerebral variables of consumers in relation to advertising stimuli and during the purchase in the store. For this reason, the authors describe the way to estimate the emotion along the visit of a shop by us...

In this study we investigated the cerebral activity of a group of Eastern people during the observation of a Western and an Eastern version of the same TV commercial advertising a very popular smartphone. By comparing the electroencephalographic (EEG) signals in theta, alpha and heart rate (HR) activity of the population investigated, we estimated...

Nowadays, there is a growing interest in measuring emotions through the estimation of cerebral variables. Several techniques and methods are used and debated in neuroscience. In such a context, the present paper provides examples of time-varying variables related to the estimation of emotional valence, arousal and Approach-Withdrawal behavior in ma...

The present research investigates the neurophysiological activity elicited by fast observations of faces of real candidates during simulated political elections. We used simultaneous recording of electroencephalographic (EEG) signals as well as galvanic skin response (GSR) and heart rate (HR) as measurements of central and autonomic nervous systems...

The aim of the present study is to measure the perceived pleasantness during the observation of a musical video clip in a group of cochlear implanted adult patients when compared to a group of normal hearing subjects. This comparison was performed by using the imbalance of the EEG power spectra in alpha band over frontal areas as a metric for the p...

Recent studies have been showed as the perception of real or displayed masterpieces by ancient or modern painters generate stable neuroelectrical correlates in humans. In this study, we collected the neuroelectrical brain activity correlated with the observation of the real sculpture of Michelangelo's Moses within the church where it is actually in...

Sleep deprivation and/or a high workload situation can adversely affect driving performance, decreasing a driver’s capacity to respond effectively in dangerous situations. In this context, to provide useful feedback and alert signals in real time to the drivers physiological and brain activities have been increasingly investigated in literature. In...

Nowadays, there is a growing interest in measuring the impact of advertisements through the estimation of cerebral reactions. Several techniques and methods are used and discussed in the consumer neuroscience. In such a context, the present paper provides a novel method to estimate the level of memorization occurred in subjects during the observati...

Neuromarketing is a multidisciplinary field of research whose aim is to investigate the consumers' reaction to advertisements from a neuroscientific perspective. In particular, the neuroscience field is thought to be able to reveal information about consumer preferences which are unobtainable through conventional methods, including submitting quest...

Objective: To investigate by means of non-invasive neuroelectrical imaging the differences in the perceived pleasantness of music between children with cochlear implants (CI) and normal-hearing (NH) children. Methods: 5 NH children and 5 children who received a sequential bilateral CI were assessed by means of High-Resolution EEG with Source Rec...

Graph theory is a powerful mathematical tool recently introduced in neuroscience field for quantitatively describing the main properties of investigated connectivity networks. Despite the technical advancements provided in the last few years, further investigations are needed for overcoming actual limitations in the field. In fact, the absence of a...

The perception of the music in cochlear implanted (CI) patients is an important aspect of their quality of life. In fact, the pleasantness of the music perception by such CI patients can be analyzed through a particular analysis of EEG rhythms. Studies on healthy subjects show that exists a particular frontal asymmetry of the EEG alpha rhythm which...

The aim of the study is to analyze the variation of the EEG power spectra in theta band when a novice starts to learn a new task. In particular, the goal is to find out the differences from the beginning of the training to the session in which the performance level is good enough for considering him/her able to complete the task without any problem...

Neuroaesthetic is a scientific discipline founded more than a decade ago and it refers to the study of the neural bases of beauty perception in art. The aim of this paper is to investigate the neuroelectrical correlates of brain activity of the observation of real paintings showed in a national fine arts gallery (Scuderie del Quirinale) in Rome, It...

This paper aims to be a survey of recent experiments performed in the Neuromarketing field. Our purpose is to illustrate results obtained by employing the popular tools of investigation well known in the international neuroelectrical community such as the MEG, High Resolution EEG techniques and steady-state visually evoked potentials. By means of t...

Proportional reasoning is very important logical skill required in mathematics and science problem solving as well as in everyday life decisions. However, there is a lack of studies on neurophysiological correlates of proportional reasoning. To explore the brain activity of healthy adults while performing a balance scale task, we used high-resoluti...

There is a large interest in the marketing world to use the neuroimaging tools as a possible aid to evaluate the efficacy of a commercial advertisement. Such an area of study is called “neuromarketing”. Here we illustrate some applications of electrical neuroimaging, a discipline using EEG and intensive signal processing techniques for the evaluati...

The application of Graph Theory to the brain connectivity patterns obtained from the analysis of neuroelectrical signals has provided an important step to the interpretation and statistical analysis of such functional networks. The properties of a network are derived from the adjacency matrix describing a connectivity pattern obtained by one of the...

The "Default Mode Network" concept was defined, in fMRI field, as a consistent pattern, involving some regions of the brain, which is active during resting state activity and deactivates during attention demanding or goal-directed tasks. Several fMRI studies described its features also correlating the deactivations with the attentive load required...

Interestingly, the international debate about the quality of music fruition for cochlear implanted users does not take into account the hypothesis that bilateral users could perceive music in a more pleasant way with respect to monolateral users. In this scenario, the aim of the present study was to investigate if cerebral signs of pleasantness dur...

Driving tasks are vulnerable to the effects of sleep deprivation and mental fatigue, diminishing driver's ability to respond effectively to unusual or emergent situations. Physiological and brain activity analysis could help to understand how to provide useful feedback and alert signals to the drivers for avoiding car accidents. In this study we an...

Today, there is a greater interest in the marketing world in using neuroimaging tools to evaluate the efficacy of TV commercials. This field of research is known as neuromarketing. In this article, we illustrate some applications of electrical neuroimaging, a discipline that uses electroencephalography (EEG) and intensive signal processing techniqu...

Driving tasks are vulnerable to the effects of sleep deprivation and mental fatigue, diminishing driver’s ability to respond effectively to unusual or emergent situations. Physiological and brain activity analysis could help to understand how to provide useful feedback and alert signals to the drivers for avoiding car accidents. In this study we an...

The evaluation of the topological properties of brain networks is an emergent research topic, since the estimated cerebral connectivity patterns often have relatively large size and complex structure. Since a graph is a mathematical representation of a network, the use of a theoretical graph approach would describe concisely the topological feature...

In the present study, we studied the structural changes of the brain functional network in a group of schizophrenic (SCHZ) patients during a 2-back working memory task. Cortical signals were obtained from scalp EEG signals through the high-resolution EEG technique, which relies on realistic head models and linear inverse solutions. Functional netwo...