Annmarie Ryan

Annmarie Ryan
University of Limerick | UL · Department of Management and Marketing

PhD

About

41
Publications
13,903
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885
Citations
Citations since 2017
9 Research Items
515 Citations
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2017201820192020202120222023020406080100
Introduction
Dr. Annmarie Ryan is a Lecturer in Marketing at the Department of Management & Marketing, Kemmy Business School, University of Limerick, Ireland. Her research interests relate to interaction and relationships in business networks, the relations between business and non-profit organizations and more recently in Market Studies and use of ethnography to understanding market interactions and innovation. Her work has been published in Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, European Journal of International Management, International Journal of Non-Profit and Voluntary Sector Marketing, and the Irish Marketing Review. Her single authored paper on liminality in sponsorship relationships has recently been accepted to Human Relations (ABS 4*)

Publications

Publications (41)
Chapter
This chapter explores the European Capital of Culture programme, with a specific focus on the bidding period as a period of opportunity and change. Building on previous research by the authors, the chapter explores the dynamics of festivity and city narratives in relation to Limerick’s bid to become European Capital of Culture in 2020. Although the...
Article
Purpose This paper aims to propose a framework to map partnerships as practiced in higher education institutions (HEIs) and trace the current mode of engagement between HEIs and their partners. This paper reflects on the alignment between current practices and what is understood in the literature as “true” partnerships. We are interested in the dif...
Chapter
Full-text available
The need to develop interdisciplinary approaches to complex problems and societal challenges is evident across current and emerging policy within the EU. However, while interdisciplinarity is an important goal, the full potential of such an approach has yet to be realised. This chapter documents one approach to address the challenges of interdiscip...
Article
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This paper is set in the context of a yearlong cultural programme and the relations initiated and developed (or not) between the organisers and their sponsors. Empirically we are set in 2014, and Limerick’s year as Irish National City of Culture. Theoretically, we consider the particular dynamics arising from the (sets of) sponsorship relationship...
Article
This article explores the sustainability initiatives undertaken in a non-certified market involving an indigenous Southern firm and smallholder coffee farmers in Uganda. In response to recent calls, we take a performative approach to sustainability and employ an agencing lens to ask the question: how are sustainable coffee farmers constituted in co...
Article
Through the lens of liminality, this article considers the identity work engaged in by managers working at the boundary of the organization. Liminality has been used to shed light on the ambiguous positions of temporary employees, consultants and project teams. As such, the concept has become synonymous with temporary, transient or precarious work...
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How do ideas become policies? What route do they take from inception to implementation and what criteria are used to evaluate one set of proposals against another? This paper examines the development of the Creative Work Fellowship policy proposal in Limerick, tracing the origins of the idea, itself a contended and negotiated object, from discussio...
Article
In our introductory discussion, we set out various tensions that we face as academics in our day to day practices. We believe that in gathering together as (small) academic communities we are attempting to cope with and sometimes resolve these tensions. Whereby we might enhance the 'efficiency' of our research in each of our own disciplines while a...
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This special discussion article examines the roles that academic workshops play in the creation of a space to advance knowledge in marketing whilst also supporting academic career progression and production of impactful research. We draw upon the concept of Communities of Practice to understand the nature and variation of academic workshops and to...
Article
Purpose – The purpose of this paper is to address a particular tension in arts marketing, that is, the ongoing search for balance between achieving artistic excellence and financial stability, while keeping work accessible and satisfying a range of stakeholders, public and private. Design/methodology/approach – Using Fiske’s (1992) relational mode...
Article
This paper considers the mutual value co-creation that can occur when both parties in a cross sector partnership learn to innovate within the relationship. Despite suggestions that there are often asymmetrical returns to the business partner, nonprofit partners also accrue benefits (Austin & Seitanidi, 2012). In particular we consider how the relat...
Article
Full-text available
The paper offers a critical review of the forms of corporate community involvement including: corporate philanthropy, benefaction, patronage, sponsorship, cause related marketing and partnership. It discusses the differences/similarities and compares the limitations of the transactional forms of interaction with the latest form of partnership. The...
Chapter
This paper elucidates the possibilities of using theoretical lenses from complexity theory in inter-organisational research to reconsider business relationships and to understand patterns of interaction and change within dyads. We consider two lenses; complex adaptive systems and dissipative structures, to reveal details that have been mostly obscu...
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This paper explores what it takes to actualize market innovation. It traces the ongoing efforts instigated by an exporter to bring about, and transform a mainstream market into, a new sustainable market; a market designed to advance ecological and social sustainability goals. We draw attention to the diverse and heterogeneous composite – a socio-te...
Chapter
Integrating environmental concerns into marketing practice poses many challenges for different enterprises regardless of their size. Even though studies on sustainable development have primarily focused on large organizations, there is also a growing body of research in Micro, Small and Medium sized enterprise (SME) context. For example, environmen...
Chapter
The transformation towards more sustainable marketing forms necessitates large scale systemic change in market and marketing systems. In this paper we present an interactions and networks approach to sustainable marketing which incorporates interorganisational dyad, network and systems level of analysis. The proposed framework invites us to situate...
Article
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Brands are integral to contemporary marketing practice. Notwithstanding their ubiquitous presence in marketing, the question of what brands do in the shaping markets remains understudied. We examine the brand as a market shaping device which acts within, and alongside, its world to actualise the reality envisioned. We base on ethnographic material...
Chapter
This chapter explores matters of concern and how they are articulated in markets. It centres on a coffee market connecting smallholder farmers in Uganda to an exporter called Good African Company (GAC). Of note in this setting are the attempts of the exporter to realize a version of the coffee market (which we will term ‘the GAC market’), which is...
Conference Paper
Full-text available
Coffee is one of the world's most widely traded commodities (Giovannucci et al., 2008) and is a source of livelihood for millions of smallholders and farm workers worldwide (Ponte, 2002). As is emphasised throughout much of the corporate social responsibility (CSR) literature, a key challenge for global supply chains is to operate profitably, but a...
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Purpose – The purpose of this paper is to illustrate how a financial fraud which originates as an affinity fraud can utilise the interpersonal trust, which is a central feature of an affinity fraud, to move the fraud into situations such as organizational markets, where personal relationships are much less dominant. Design/methodology/approach – S...
Article
Organizational strategies determine with which other businesses a firm will interact. However, organizational strategies are in part implemented through the interactions of the two businesses’ boundary-spanning personnel. This paper uses Fiske’s Relational Models Theory (Fiske, 1992, 2004) to develop an analysis of the interplay between the macro-...
Article
Over the past two decades business relationship scholars have given particular attention to why and how relationships end. Much work has already been undertaken within this field which although initially conceptualised as simply the conclusion of the relationship, it is now more appropriately recognised as a process in its own right However, while...
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ommercial sponsorship has continually adapted to the needs of the market. The purpose of this paper is to tracks these changes and draw out the evolution in management capabilities required to manage sponsorship effectively. Five distinct approaches to sponsorship have been identified from an extensive review of the literature, including: the phila...
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Purpose This paper aims to present an interactions and networks approach (INA) to the issue of change for sustainability, which can bring business out of the firm‐centric impasse and lead to collaborative action and transformation. Design/methodology/approach This paper builds upon the extant relational theories in management, and presents a holis...
Article
he complexity of business relationships and networks presents particular challenges to researchers aiming to investigate processes over time. Critical Realism is proving to be particularly apposite in the study of such processes. Notwithstanding the growing use of critical realism, we acknowledge that is not an easy ontology to apply. In addition,...
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Purpose This paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation. Design/methodology/approach Reflecting in detail on one researcher's experience of incorporating this technological device into an ethnographic study, the paper co...
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Purpose This paper seeks to examine how sustainable SMEs utilize their networks. Here utilization refers to activities SMEs perform in network and how the SMEs are influenced by and influence networks. While the importance of networks has been acknowledged in SME marketing research, linking sustainability to SME networking has been a more neglected...
Article
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Much of the change in the nature of the "atmosphere" which occurs as organizations interact within networks is determined by the relationships which develop between the organizations" boundary spanners. Nevertheless, the link between the strategies which determine those interactions that are to be pursued and their nature and the subsequent micro i...
Article
The emphasis of current research into cultural sponsorship has been on understanding the key factors required for successful sponsorship relationships and also understanding the causal factors of relationships ending prematurely or relationships fading. This paper considers the importance of the interpersonal ties that develop between the employees...
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Full-text available
This paper explores attempts to translate the Corporate Social Responsibility (CSR) discourse to Small- and Medium-Sized Enterprises (SMEs). The transfer of the CSR discourse is problematic because of the inherent differences between large-scale enterprises and SMEs as well as the heterogeneity existent within the SME sector. Within this context th...
Article
This film is based on a female ethnographer’s research exploring young Scottish men's consumption practices. It shows how applications of mobile phones helped overcome some of the challenges the ethnographer faced in the field to generate data in a less invasive way. It also describes consumers’ own use of mobile phones to record their experiences,...
Conference Paper
Full-text available
In this paper we present an interactions and networks approach to sustainable marketing which incorporates interorganisational dyad, network and system levels of analysis. The proposed framework is a starting point to situate, and theorize sustainable marketing in a holistic context. By capturing the relationships between the system, business netwo...
Article
Full-text available
The paper offers a critical review of the forms of corporate community involvement including: corporate philanthropy, benefaction, patronage, sponsorship, cause related marketing and partnership. It discusses the differences/similarities and compares the limitations of the transactional forms of interaction with the latest form of partnership. The...
Article
Full-text available
This paper proposes that introducing musical/percussion activities to university classrooms represents an opportunity for innovative teaching that could create positive experiences replete with learning potential. An analysis of 17 students’ written reactions to a ‘drumming circle’ activity demonstrates that the experience created a positive, energ...
Article
This paper details the emerging need for relational skills in marketing. The challenges of fostering relational resources within marketing practice and pedagogy are then discussed. Next, the paper explores the value of experiential learning approaches in education and considers different experiential models for fostering relational resources. An Af...
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Full-text available
There is a long tradition of research that recognises that business relations occur within complex systems. Network theory recognises the embedded nature of actor relations; it acknowledges their dynamic and emergent qualities, and foregrounds the co-existence of continuity and change over time (Thorelli 1986; Håkansson and Snehota 1990; Easton 199...
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Full-text available
The emotional dimension of organizational work is a vital and yet under-explored area of research. A central feature of work in this area is recognition of the tensions employees face when personal goals come into conflict with managerial or organizational goals. This paper will consider the tensions which boundary spanning staff can face when thei...

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