Annika Lindström

• RISE Research Institutes of Sweden

This study examines consumers’ liquid volume size perceptions based on standardized product pictures in online stores. Four empirical studies compare liquid volume size perceptions for the same products when displayed online and offline. The findings indicate that size perceptions require more effort online than they do offline and that the online...

Food wastage in households remains a sustainability challenge that poses both environmental and social problems. Among the many factors contributing to this problem, the packaging, including its design and functions, can either leverage or reduce food waste. Yet packaging is often considered an environmental villain, which can lead to missed opport...

Abstract: A wide range of measures is required to tackle the global food waste problem. Innovative packaging, which helps to reduce food waste, is one important measure. The data for food waste is often presented in a summarised way. However, different food products are wasted for different reasons. In a Swedish project, actors along the entire val...

Purpose – The purpose of this paper is to examine consumer response to pictures of smiling models in marketing, focusing on the roles of emotional contagion from the smiling models and the perceived typicality of marketing with smiling models. Design/methodology/approach – This paper reports the findings from three experimental studies, comparing...

Mannequins are ubiquitous; this research investigates a specific element of mannequin style, namely, the presence or absence of a humanized head. Study 1 demonstrates that in physical stores, the presence of a humanized head enhances purchase intentions for the merchandise displayed on that mannequin. However, in online stores, mannequin styles wit...

A study of shoppers in grocery store has been performed in relation to shoppers’ attention to packaging and in-store media. An eye-tracking study and interviews of 110 female shoppers at a large Swedish grocery chain, was performed in order to study the relationship between fixation data and purchase. Participants were recruited at the store entran...

Different LWC (light weight coated) substrates were printed with a narrow ½A1 sized HSWO (heat set web offset) press using a specific layout to determine the tendency to waviness in a printed product. The LWC substrates were run with normal print-house production routines, without stopping the press using on-line register control. The aim of this s...