Annie Banikema

Annie Banikema
Université d'Évry-Val-d'Essonne · Département Techniques de Commercialisation (Evry)

About

9
Publications
565
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31
Citations

Publications

Publications (9)
Article
Basing on the principle of causation vs effectuation, we try in this research to undersantand women’s entrepreneurial process and their decision-making logic in the process of entrepreneurial action. Specifically, we seek (1) to understand under what conditions female entrepreneurs mobilize effectual rationality or causal rationality to make decisi...
Chapter
Earlier researches on the topic of consumer resistance permit better understanding of the causes, manifestations and consequences of the phenomenon, mainly focusing on the situational contexts of consumers’ resistant action. This paper examines consumer resistance in an individual perspective, analyzing the propensity to resist as an individual var...
Chapter
Consumers increasingly display non-allegiance to the consumption system and opposition to firms’ commercial practices. They engage in various acts to proclaim their rejection of the market system through collective actions such as boycotts (Friedman, 1999) or culture jamming (Rumbo, 2002), but also express their opposition in individual everyday pr...
Article
The purpose of this article is to propose a dispositional approach to consumers’ propensity to resist (CPR) that could predict critical behaviors in the marketplace. A literature review and a qualitative study are used to delineate the construct and its two dimensions – self-affirmation and self-protection. A measurement scale is then developed usi...
Article
L’objectif de cet article est de proposer une approche dispositionnelle de la propension à résister du consommateur (PRC), capable de prédire des comportements critiques à l’égard du marché. Une revue de la littérature et une étude qualitative permettent de définir le construit et ses deux dimensions – l’Affirmation de soi et la Protection de soi....
Article
Full-text available
This paper offers a valid measure of Consumer Propensity to Resist (CPR). A qualitative research helps define the construct. Then, a scale is developed through four samples from 1,476 individuals. A final model confirms the links between Self-Affirmation and Self- Protection, their antecedents and effects on various buying behavior.

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