Annemarie DorlandMount Royal University | MT Royal · Entrepreneurship Marketing and Social Innovation
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Citations since 2017
2 Research Items
Dr. AnneMarie Dorland is an Assistant Professor in the Bissett School of Business at Mount Royal University, where she teaches marketing, branding and creative strategy. In her research work she brings together her experience as a creative industries scholar, an organizational ethnographer, a graphic designer and a brand strategist to explore the drivers of organizational creativity and the development of creative capacity as a part of learning, working and leading. More @ creative-capacity.com.
September 2003 - September 2005
This ethnographic study of designing explores the relationship between the organizational surroundings of the design studio and the way in which design ethnography activities are accomplished, with a focus on the ways in which design practitioners are actively negotiating and redefining the perspectives they use to conduct research work. It propose...
While design thinking has become a buzz word both inside and outside the communication design studio, the practice of design – or the social act of designing – remains relatively unstudied. Current design-thinking models used to generalize and market design work veil the daily processes and practices of designers behind an ideology of inspiration a...
This paper questions the role and form of ethnography in the studio setting through a comparative analysis of interviews with service and brand designers, and the promotional rhetoric of the studio organizations in which they work. It proposes that the way in which designers practice ‘ethnography’ consists of an adapted and hybrid methodological ap...
What does it mean to be a designer today? www.doingdesignthinking.com Recently, attention has been drawn to three key shifts in the field of design – fundamental changes in what designers do in their daily practice, in the definitions of who a designer is, and what their role in society should be, and in our collective expectations of what counts as a design solution. This research study investigates the connections between these three key shifts in the field of design, and the professional identity and practices of branding, graphic, service and digital designers. It seeks to understand how professionals think in action – in the face of changes to the profession of design, what emerging forms of practice are coming to define the work of designers? Are designers aesthetic masters, or agents of change? Is their social role different than it used to be? If so, how are they adapting and adopting new practices in their work to continue to evolve alongside the changing social definition of designing?