Anne ReinhardtLudwig-Maximilians-Universität in Munich | LMU · Institut für Kommunikationswissenschaft und Medienforschung
Anne Reinhardt
Doctor of Philosophy
About
21
Publications
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Introduction
Publications
Publications (21)
This book explores the highly topical question of how the willingness of older people to be vaccinated can be enhanced by means of health communication. Following an interdisciplinary approach, the book combines the message framing concept with theories from gerontology. In three sequential experimental studies, it investigates different moderators...
The COVID-19 pandemic is challenging healthcare systems worldwide and is causing numerous deaths. Vaccination is an important tool to help us get back to normal; however, the majority of the public must be willing to get vaccinated to reach herd immunity. By considering postulates of message framing and socioemotional selectivity theory, this study...
Although the importance of emotions for the effects of gain-loss framed messages has been supported, the emotional effects of mixed frames have not been sufficiently investigated. To fill this gap, this experimental study exposed participants (N = 154) to single gain- or loss-framed vs. mixed frame messages about sun-protection outcomes. Integratin...
Background
As a result of demographic changes, the number of people aged 60 years and older has been increasing steadily. Therefore, older adults have become more important as a target group for health communication efforts. Various studies show that online health information sources have gained importance among younger adults, but we know little a...
Health crises like the corona pandemic require a continuous flow of information by official authorities through mass media to the citizens to prevent panic and distribute relevant information on recent preventive measures to the population. Crucial for the success of these communicational measures, however, is the individual willingness of
people t...
The debate about the impact of digital media use on youths’ well-being is polarized. We provide a comprehensive examination of the relationship between digital media use and adolescents’ affective well-being, investigating both within-person and between-person associations. We also examined how age and gender moderate these relationships, consideri...
In the context of adolescents’ increasing engagement with digital media, accurately assessing their media usage becomes challenging. This complexity arises from factors such as heightened multitasking, shorter attention spans, and peer influence. The Mobile Experience Sampling (MES) method has emerged as an alternative in digital media research wit...
Mobile Experience Sampling (MES) is a promising tool for understanding youth digital media use and its effects. Unfortunately, the method suffers from high levels of missing data. Depending on whether the data is randomly or non-randomly missing, it can have severe effects on the validity of findings. For this reason, we investigated predictors of...
Objective: Endometriosis is a menstrual disorder that affects one in ten women. Diagnosis often takes several years due to low awareness and menstrual stigma. In this study, we employed a social norm approach (SNA) to investigate the effects of an educational leaflet on endometriosis knowledge, menstrual stigma, and acceptance of paid menstrual lea...
Since the beginning of the digital age, there have been critical voices claiming that spending time with digital media might reduce time dedicated to school-related obligations, leading to detrimental effects on academic performance. However, findings on this topic are mixed and lack large-scale time-use data that allow the investigation of displac...
Background
With the easing of governmental COVID-19 restrictions, promoting voluntary public compliance with protective measures becomes essential for the pandemic evolution. A highly relevant target group for such health promotion are adolescents and young adults since they showed a strong decline in compliance throughout the pandemic. Building on...
Eine effektive Gesundheitskommunikation kann zum Erfolg von Arztgesprächen, Behandlungen oder ganzen Institutionen der Gesundheitsversorgung beitragen. Auf interpersonaler Ebene wird das Arzt-Patient-Gespräch verortet, in dem im direkten Kontakt wichtige Gesundheitsentscheidungen ausgehandelt werden. Die Digitalisierung stellt dieses zunehmend vor...
This article investigates the effects of message framing and distraction on older adults’ responses to a radio public service announcement (PSA) to promote influenza and pneumococci vaccinations. In detail, it addresses the message impact on recognition, attitudes toward the ad, and information-seeking intentions. The 2 × 2 online experiment was co...
Insbesondere bei Jugendlichen und jungen Erwachsenen wurde bereits 2020 eine zunehmende Pandemiemüdigkeit beobachtet, die sich in einer geringeren Motivation äußerte, empfohlene Maßnahmen zum Schutz vor COVID-19 einzuhalten. Eine theorie- und evidenzbasierte Kommunikationsstrategie ist daher unerlässlich, um die Schutzbereitschaft effektiv zu steig...
Erotikappelle werden in der Gesundheitskommunikation genutzt, um aus der Masse an Informationen herauszustechen und die Aufmerksamkeit der Rezipientinnen und Rezipienten in besonderem Maße zu erregen. Auf diese Weise können auch schwer erreichbare oder reaktante Zielgruppen adressiert und die Bildung von Gegenargumenten gehemmt werden. Gleichzeitig...
Eine effektive Gesundheitskommunikation kann zum Erfolg von Arztgesprächen, Behandlungen oder ganzen Institutionen der Gesundheitsversorgung beitragen. Auf interpersonaler Ebene wird das Arzt-Patient-Gespräch verortet, in dem im direkten Kontakt wichtige Gesundheitsentscheidungen ausgehandelt werden. Die Digitalisierung stellt dieses zunehmend vor...
BACKGROUND
As a result of demographic changes, the number of people aged 60 years and older has been increasing steadily. Therefore, older adults have become more important as a target group for health communication efforts. Various studies show that online health information sources have gained importance among younger adults, but we know little a...
Eine effektive Gesundheitskommunikation kann zum Erfolg von Arztgesprächen, Behandlungen oder ganzen Institutionen der Gesundheitsversorgung beitragen. Auf interpersonaler Ebene wird das Arzt-Patient-Gespräch verortet, in dem im direkten Kontakt wichtige Gesundheitsentscheidungen ausgehandelt werden. Die Digitalisierung stellt dieses zunehmend vor...
Background:
Influenza and pneumococcal vaccination can prevent disease and potentially life-threatening complications like sepsis. Elderly people have an increased risk of severe disease and therefore constitute a major target group for vaccination. To increase vaccination coverage, targeted interventions are needed that take theory-based specific...
Erotikappelle werden in der Gesundheitskommunikation genutzt, um aus der Masse an Informationen herauszustechen und die Aufmerksamkeit der Rezipientinnen und Rezipienten in besonderem Maße zu erregen. Auf diese Weise können auch schwer erreichbare oder reaktante Zielgruppen adressiert und die Bildung von Gegenargumenten gehemmt werden. Gleichzeitig...
In recent years, the number of users on online physician rating sites has increased continuously. According to exemplification theory, user comments have a strong influence on individual judgments. Visualized base-rate information can constrain these effects. This study examines the impact of exemplars and base-rate information regarding physician...
