Anne-Mette Hjalager

• PhD
• Professor at University of Southern Denmark

Theory building is part of the academic endeavor, more emphasized in some contexts than in others. Knowing how to build theory-by either establishing new theoretical approaches or adjusting and developing already known theories-is part of the researcher's competence profile. The concepts of induction and deduction often anchor and justify the theor...

Theory building is part of the academic endeavor, more emphasized in some contexts than in others. Knowing how to build theory—by either establishing new theoretical approaches or adjusting and developing already known theories—is part of the researcher’s competence profile. The concepts of induction and deduction often anchor and justify the theor...

The Journal of Tourism, Sustainability and Well-being (JTSW) is an international open-access academic journal in the tourism field that publishes high-quality, refereed articles that advance science widely available so that tourism can serve the society, enhance a sustainable development of the destinations, and positively impact the well-being of...

This article conceptualizes the transformative potential of food festivals for rural food-scapes. The study elaborates on the ideas behind the term "festivalization.” It seeks to under-stand the potential impacts of festivals on the spatial surroundings rather than the opposite, which is most frequently seen in the research on rural food festivals....

Second homes are much valued as recreational resources and also as important commodities on the property market. This study examines the trading patterns and regional price development of Danish second homes from 1992 to 2020. Second home sales volumes and prices reflect the general economic booms and busts and also the possibilities to rent out th...

Digital food and the innovation of gastronomy tourism

This article examines seventeen examples of digital food in the tourism sector. Innovative digital transformation includes, for example, robots, integrated data-based servicescapes in restaurants, platform solutions that enhance community creation and sustainability, augmented and virtual reality (AR and VR), smart destinations, etc. The COVID-19 p...

UN Sustainable Development Goal #11 prescribes a much more careful territorial planning and land use control. This study documents second homes’ land use from this perspective, considering higher built-up density as a measure to limit land-take. The quantitative study includes public property data on all second homes in Denmark. A concise account o...

While water consumption and water conservation have been issues in the discussion of sustainable tourism for many years, the residual part of the water cycle, the management of wastewater, lacks attention in tourism and planning research. This study addresses the wastewater challenges in Danish second home tourism. More than 200,000 second homes re...

This paper provides deep insights and reflections by a group of teachers on the redesign of three postgraduate university courses in tourism management to a blended format during the Covid-19 pandemic. Like many others, we faced the common struggle of ‘what’ and ‘how’ to blend in uncommon circumstances whilst staying committed to maintaining excell...

Certifications, quality systems and standardization carriers systemic innovativeness, since they usually are established after a lengthy period of research, evidence-finding and testing. Ideally, they incorporate the most decisive best practices that will benefit firms, customers, and wider groups of stakeholders in communities. Such systems can be...

Celebrating food has become an increasingly visible part of local and regional calendars worldwide. The rise of food festivals represents this trend. Food festivals have gained momentum for various entrepreneurs and producers, including farmers, fishermen, food manufacturers, food accessory producers, chefs, and restaurateurs. Much research is avai...

Tourists are becoming more mobile, and so are tourism businesses. Based on geographical territoriality research, this article examines business types, with a particular focus on ‘mobile businesses’ and ‘double hyper-mobile businesses’, the latter more de-territorialized than the former, as both enterprises and tourists are simultaneously on the mov...

Based on a qualitative study of 46 small food enterprises, this article establishes a typology of 11 business models that capture value in different ways. The business models position the enterprises and their innovation endeavor in a continuum between tradition and modernity. The co-extension with tourism value propositions is examined, and prospe...

Coevolution is a term borrowed from biology, and is used to describe the development of two different populations under mutually interdependent circumstances. This article addresses tourism and food production in a coevolution context. Twenty-one examples from around the world illustrate the formats of coevolution, which benefits tourism and food p...

Based on media content analysis this study examines 213 land-use conflicts in Danish coastal tourism to understand the formats of land-use struggles and the methods used to manifest discontent. It contributes to emerging, but still under-investigated risks of overtourism and spatial degradation and it addresses who is active in conflicts, with what...

Referring to current phenomena and consumer behaviour in tourism, this article develops the concept of conspicuous non-consumption. It addresses the deliberate avoidance of (over)spending during holidays and states that this behaviour may be just as conspicuous and provide social signals that are just as strong as those connected to the consumption...

Given the extensive challenge of marine litter faced by coastal ecosystems, this article aims to illuminate an innovative form of environmental caretaking that builds upon a newly established concept of relational environmentalism. Relational environmentalism is a movement of individuals who purposefully interact with each other and with external b...

With examples from the Nordic countries, it is demonstrated that alliances in the value chain can lead to innovation and development in cosmeceutical (cosmetics and pharmaceuticals) enterprises, and that the collaboration can also assist the wellness industry in its attempts to achieve inimitability and competitiveness. On the basis of the innovati...

Despite its recognised importance to tourism, very little is known about innovation and innovative practices within the sub-sectors of tourism, such as adventure tourism. Further, despite the known benefits of innovation, not all innovations are adopted and the ones that are do not always have a successful outcome. Through a qualitative case study...

The study aims to show how festivals might impact rural areas and how perceptions of festival impacts on rural areas differ among key groups of festival assemblers (i.e. organizers, visitors, locals). By mobilizing the notion of placemaking, the study identifies six dominant rural festival spinoffs (i.e. attraction, consolidation, promotion, transform...

Innovation policies for tourism are under-investigated and under-conceptualized. With reference to the ongoing innovation policy discussions, three distinctive public innovation policy paradigms – capacity-oriented, system-oriented and mission-oriented – are outlined, and the manifestations in the case of tourism are explained. Contemporary strateg...

This article explores the role of rural grassroots festivals in place-making processes associated with the network society. It mobilises dialectical notions of fixity and fluidity, continuity and change to produce a translocal perspective that builds on previous conceptual work by Manuel Castells – emphasising the space of flows and the space of pl...

This study is motivated by the financial scarcity allocated by governments to nature conservation, national park maintenance and sustainable development in many parts of the world. The article explores how governance structures are transformed from a top-down, state-driven model towards a ‘third way’, with more extensive collaborative and participa...

Denne bog bygger på de erfaringer, som 55 ledere fra 11 danske eller danskbaserede virksomheder, forskere fra tre forskellige universiteter og repræsentanter for interessereorganisationer i fællesskab har gjort sig med at arbejde med ledelsesudfordringer i et paradoksperspektiv gennem projektet ”Ledelses-GPS”: • SPÆNCOM A/S, Aasted Aps., Titan Wind...

Business model innovations will be addressed in this chapter. A business model is an organization’s comprehensive approach to generating revenue at a reasonable cost, which incorporates assumptions about how it will create and capture value. Hence, it reflects the management’s hypothesis about what customers want, how they want it, and how an enter...

Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment.

This study explores travel motivations of first-time, repeat, and serial backpackers. Data were obtained through an online survey administered to a convenience sample of Danish backpackers. Using explorative factor analysis on 40 motivational variables drawn from the research literature, the study delineated eight push and five pull motivational fa...

Denne bog udforsker moderne ledelsesdilemmaer og ledelsesprincipper med fokus på personaleledelse og ledelsen af de menneskelige ressourcer. Et hovedspørgsmål er, hvad der ledelsesmæssigt skal til for at klare sig i konkurrencen fremover? Bag spørgsmålet ligger den antagelse, at der er noget, lederne skal til at gøre anderledes, end de plejer, ford...

Foraging for oysters in the protected Danish Wadden Sea National Park is an increasingly popular tourism experience. The abundance of the Pacific oyster is high and rising. As it is an invasive species, visitors' oyster picking is not only attractive for culinary reasons, but will also—when organized adequately—benefit nature, particularly in terms...

ETOUR P2017:1, Populärvetenskapliga serien. Det finns stora skillnader mellan serviceproducerande företag och tillverkande industri, men ändå fortsätter vi många gånger att analysera servicesektorn – och däribland turistnäringen – utifrån den tillverkande industrin premisser. Risken är att resultatet leder till felaktiga slutsatser. Turistnäring...

Festivals play an important role in rural communities, and they are typically embedded in the local ecosystems of sports, culture, business and other types of associations, where they might deliver elements of coherence, commitment and meaning, as well as occasional economic benefits. This study aims to showcase the business entrepreneurship aspect...

Drawing on primary data from a consumer survey (N = 2000), this study demonstrates a clear growth potential in rural tourism in Denmark, Norway, and Sweden, which is, however, hampered by innovation gaps. At the conceptual level, the study offers a model that identifies the following five innovation gaps in Scandinavian rural tourism: (1) the portf...

Innovation is a critical factor for long-term economic development, including in tourism. This chapter examines the processes that lead to new products and services in a tourism context. It does so based on two commonly referred to modes of innovation (Jensen et al., 2007); that is, two types of innovation processes: science, technology, and innova...

Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. D...

These years, rural–urban business partnerships emerge in a new trans-territorial logic, surpassing normal trade alliances. Such partnerships embrace social issues, benefits related to place branding, knowledge dissemination, etc. This contribution scrutinizes 11 rural–urban business partnerships in Denmark within fields of food, film, green care, m...

Innovation in tourism does not take place in a vacuum. Innovators find inspiration from many sources.This article identifies ten innovation anchors, e.g. critical trends that can guide the long-term innovationactivity and lead to fundamentally new products, services, delivery mechanisms, organizationalmodels, means of collaboration etc. Innovation...

The tourism value chain is a popular and informative topic both in research and in the practice of destination planning and management. This article delivers a critical review of the conceptualizations of value chains in tourism. Two different approaches are identified. First, destination logic addresses the consumption steps and processes of the t...

This case study documents/reports on the collaborative opportunities, experimental and critical experiences gleaned from the development of the web 2.0 platform called INNOTOUR. Across the many web 2.0 tools and sites, there is a reciprocal dedication to content development and open innovation. Harnessing the collective wisdom of tourism educators,...

Purpose – Lead user experiments are increasingly applied in food-related innovation. The purpose of this paper is to: first, experiments should excavate new recipes, production processes and narratives for mussels with a specific regional origin and connotation. Second, the study should test a lead user set-up and investigate the commitment and pot...

Over the past decades, rural tourism has developed rapidly and has gradually amplified its scope, scale, and attractiveness. This study addresses local action groups (LAGs) that fulfill their obligation of stimulating innovation by implementing the Europe Union's rural development policy under the LEADER program. The LAGs represent the radical dece...

Danmark er og skal være et innovations- og videnssamfund. Nye innovationsplatforme til gavn for erhverv og beskæftigelse skal fi ndes bredt og overalt i samfundet, hvor der er vidensmæssige kompetencer og organisatorisk kapacitet, blandt andet i friluftslivet. Denne artikel diskuterer hvordan og hvorfor.

Museums, science centres and other visitor attractions find inspiration for development from many sources, including their own guests. This article describes a guest experiment undertaken at a Danish marine science centre. It was found that mussels represent a captivating topic of interpretation with many aspects. However, guests are generally very...

This article provides a systematized and analytically concise collection of 100 innovations that were not specifically invented for tourism but nevertheless affected tourism to a significant extent. The article is a contribution to tourism history, and it introduces a new facet of tourism innovation research. Scientific and technological progress f...

This paper explores travellers' use of the internet before, during and after a trip. Data for the study were obtained using an internet-based questionnaire completed by members of an online panel of 513 respondents. Differences across socio-demographic characteristics confirm that the young, well-educated and affluent tend to be the first movers in...

This study investigates the feasibility of combining environmental protection and an agricultural revitalisation strategy which includes food tourism in two Danish national parks, Mols Bjerge and Skjern Aadal. Both the parks include significant agricultural holdings and, to a great extent, a “natural” landscape of farmed grassland and arable land....

The nature, extent, and implications of innovation in tourism are increasingly investigated in academic research, but the policies that affect these transformations in the industry and at tourism destinations are not equally well conceptualised theoretically or analysed empirically. The purpose of this article is, in an analysis of the literature,...

This article develops a typology of tourists based on the self-reported importance of Internet access before, during and after their trip. Survey results suggest the prevalence of five distinct tourist segments: Offliners (marginal Internet users), online planners (mainly going online before the trip), online explorers (who access online sources co...

With examples from the Nordic countries, it is demonstrated that alliances in the value chain can lead to innovation and development in cosmeceutical (cosmetics and pharmaceuticals) enterprises, and that the collaboration can also assist the wellness industry in its attempts to achieve inimitability and competitiveness. On the basis of the innovati...

This literature study reviews user-driven innovation and establishes a typology of its forms in a tourism context. Sixteen methods are distinguishable. They comprise situations where users are actively involved and methods where information is collected without direct user involvement. The nature and intensity of the dialogue between companies and...

The 220,000 second homes in Denmark are very important tourism and leisure resources. This study documents the development in property values and the trade in second homes during the period 1994-2008 and links property values to socio-economic characteristics, events in the lives of the owners and geography. The study finds that ownership of second...

This article reports on learning experiences from the INNOTOUR project that aims to raise the quality of tourism education by use of Web 2.0 technology, new pedagogy, and values-based education. The article describes the main areas of the INNOTOUR platform, associated teacher training, and examples of course implementation. A discussion on key chal...

This paper provides an outline and analysis of endeavours to invent and implement new well-being activities in the region of Southern Denmark. Based on Anholt's (2005)1. Anholt , S. 2005. Place Branding: Is it Marketing, or isn't it?. Place Branding and Public Diplomacy, 4(1): 1–6. View all references model, the paper analyses the success of effor...

Formålet med denne artikel er at viderebringe erfaringerne fra INNOTOUR projektet, der er forankret på Center for Turisme, Innovation og Kultur på Syddansk Universitet. I artiklen diskuteres indledningsvist baggrunden for etablering af den internationale web 2.0 platform, INNOTOUR. Her argumenteres for, at universiteterne generelt i dag står over f...

Innovation in tourism is an emerging research theme, and there is a growing understanding of the frameworks for and circumstances involving innovative activities in the sector. However, there is also a need to uncover the particularities of innovations in its sub-sectors. Based on case studies in Denmark, Finland, Iceland, Norway and Sweden, this a...

The structure of this 3rd edition remains the same, with the exception of a whole new Part IV dealing with the 'New Business Ecosystem and Stakeholder-Driven Strategy'. All the 20 chapters have been updated or are totally new contributions. Part I ('Tourism Environment, Economic Development, Forecasting and Trends') brings in new insights into the...

This second-edition text offers new insights, updated concepts and a new articulation of themes in tourism management. Part I (chapters 1-4) is now an enlarged element of the text and combines an analysis of the new tourism environment, economic development, tourism forecasting and new trends in tourism. Part II (chapters 5-11) now involves consume...

There is a widely held assumption that the Internet provides opportunities to rethink and reorganise the knowledge interaction and dissemination between industry, education and research. Web 2.0 technologies are emerging as teaching and learning tools, but there is still no striking evidence to support the above-mentioned assumption. Accordingly, t...

For more than two decades, the ‘innovation systems approach’ has been a favoured framework for micro-economic research in new institutional economics in many Western countries. The concept allows for a better understanding of the complex driving forces and mechanisms that mediate the conditions, the extent and the outcomes of innovative behaviour....

Over the past two decades, there has been increasing focus on the topic of innovation in tourism. This article reviews the research contributions. Various categories of innovation – product, process, managerial, marketing and institutional – are addressed. Important determinants of innovation are acknowledged, including the role of entrepreneurship...