
Anna Maria Prusak- Krakow University of Economics
Anna Maria Prusak
- Krakow University of Economics
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36
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Introduction
Skills and Expertise
Current institution
Publications
Publications (36)
Ethical competence is not an easily defined concept, especially with respect to the job requirements resulting from new technologies and digital transformation of the economy. The present paper attempts to define the competence profile of a worker in knowledge-based economy and workplaces using automation and digital technologies, but in relation t...
Komunikacja medialna stanowi współcześnie główny kanał przekazu informacji do zewnętrznych interesariuszy projektu.Celem artykułu jest analiza zewnętrznych przekazów medialnych pochodzących z różnych źródeł (prasa, radio, telewizja, portale internetowe) pod kątem ich sposobu reprezentacji projektu rewitalizacji organów w kościele Mariackim w Krakow...
The aim of this paper is to deliberate on the effects of extensive use of AI technology in the contemporary media market. It focuses on three relevant issues, namely: Automation Anxiety (AA), Quality Journalism (QJ) and Creative Journalism (CJ). The motive behind the study emerged from the increasing use of new technologies in media and entertainme...
The objective of this paper is to propose and test a new tool in project management, in the area of stakeholder management and communication: stakeholder communication matrix (SCM). The model combines two dimensions: communication channels (22, divided into 4 groups) and stakeholders (13). The SCM was proposed based on literature review and in-dept...
The objective of this paper is to explore a precedent-setting event in Polish media industry sector, namely radio broadcasting company Radio Kraków: replacement of human presenters by chatbots, providing them with names and personalities, and assigning tasks to interview famous figures (whose voices were also AI-generated). This “AI experiment” rai...
Celem zaprezentowanych w artykule badań jest analiza rzetelności materiałów internetowych publikowanych na jezuickim portalu DEON.pl. Rzetelność to jedno z podstawowych wyznaczników jakości danych i informacji opisywanych w obszernej literaturze przedmiotu. Dla celów badawczych wyodrębniono korpus przekazów jednolitych pod względem tematycznym – po...
The objective of this study is to explore how stakeholder communication was carried out during realization of one of the most important cultural heritage projects in Europe: “Comprehensive research and conservation work on the altar of Wit Stwosz, 1489,” carried out in St Mary’s Basilica in Kraków. The church, located in the Historic Centre of Krak...
According to Project Management Institute (PMI), the largest worldwide association of project managers, effective risk communication to all stakeholders is the most critical success factor for projects. The aim of the present paper is to analyze the problem of risk management and communication in cultural heritage projects. As an example, we analyz...
Podręcznik stanowi wprowadzenie do zarządzania projektami. Ma wspomagać samodzielne zdobywanie wiedzy i umiejętności w tym zakresie, dlatego zadbano o powiązanie kolejności wprowadzanych tematów z procesem realizacji projektów w praktyce. Początkowe rozdziały poświęcono podstawowym założeniom zarządzania projektami, definiowaniu projektu, budowie z...
Background. The aim of the presented research is a case study consisting in an analysis of publicly available Internet articles describing the phenomenon of influencers’ impact in the context of consumer behavior on the food market in Poland. This applies in particular to non-basic, impulsive, high-fat and high-sugar content foodstuffs. An example...
The conceptual framework of bioeconomy advances sustainability by ensuring that environmental, social, and economic goals are met. Although numerous authors perceive bioeconomy as a key sector to achieve sustainable transformation, there is a lack of a comprehensive set of factors determining sustainable entrepreneurship in the bioeconomy sector. T...
We introduce two new inconsistency measures for the incomplete pairwise comparisons matrices and show several examples of their calculation. We also carry out a comparative analysis of the new inconsistency indices with the existing ones based on the Monte Carlo simulation.
We introduce two new inconsistency measures for the incomplete pairwise comparisons matrices and show several examples of their calculation. We also carry out a comparative analysis of the new inconsistency indices with the existing ones based on the Monte Carlo simulation.
Apart from consistency, the completeness of information is one of the key factors influencing data quality. In the case of the pairwise comparisons (PC) method, much space in the literature is devoted to the quantitative analysis of this first idea, while the second issue has not been properly studied. The presented article is an attempt to bridge...
W artykule przedstawiono wymogi dotyczące certyfikacji kierowników
projektów według wytycznych i standardów IPMA (International Project Management Institute). Przedstawiono cele funkcjonowania i działalności tej organizacji. Scharakteryzowano także metodyki, standardy i wytyczne zarządzania projektami, które podlegają certyfikacji oferowanej przez...
Alongside consistency, completeness of information is one of the key factors influencing data quality. The objective of this paper is to define ways of treating missing entries in pairwise comparisons (PC) method with respect to inconsistency and sensitivity. Two important factors related to the incompleteness of PC matrices have been identified, n...
Celem badań była identyfikacja zachowań konsumenckich na rynku soków oraz ich uwarunkowań, ze szczególnym uwzględnieniem identyfikacji czynników istotnie determinujących zakupy tego produktu. Badanie zostało przeprowadzone w 2015 roku za pomocą ankiety on-line. W badaniu wzięło udział 530 osób – o zróżnicowanych cechach społeczno-demograficznych, g...
Quality of decisions depends largely on the ability to correctly define and assess the problem. In the case of complex issues, it is recommended to use decision support methods, e.g. multicriteria methods. The objective of this paper is to report the studies related to the influence of the graphic form of the 9-point, fundamental Saaty’s comparison...
The aim of the present paper is to review the existing knowledge on the current strategies in food allergy management and propose an integrated approach to management of food allergy and intolerance. Such approach should consist of Standard Operating Procedure (SOPs) addressed to health professionals, food industry and educators, and Dietary Behavi...
Introduction: The results of national and international studies demonstrate the relationship of consumption of cola-type beverages by adolescents with increased dependence on other psycho-active substances, such as alcohol or tobacco. Aim: To assess the relationship between consumption of cola and functional drinks (energy and isotonic drinks) and...
Artykuł odnosi się do mechanizmów programowania rozwoju przedsiębiorczości przez samorząd terytorialny. Osadzony jest zatem w problematyce zarządzania strategicznego w instytucjach publicznych.Przykład przedsiębiorczości, jako elementu potencjału endogenicznego podlegającego interwencji strategicznej, wybrano ze względu na rolę tego zjawiska, podkr...
The objective of the research is to develop the risk-benefit assessment models based on the
Analytic Hierarchy Process (AHP) and test them in certification of organic products. The ISO
Guide 65 /EN 45011 standard and Council Regulation (EC) No 834/2007 oblige the certification
bodies to conduct risk assessment during certification process. However,...
The objective of this research study was to analyse the ways some selected GM food-related aspects were represented in Gazeta Wyborcza (GW), a newspaper deemed to be one of the most widely-read and opinion-forming nationwide dailies in Poland [1, 2, 3]. GM food is an attractive subject in media coverage as it is a multifaceted and controversial pro...
Background:
Peanuts are one of the main food allergens, occasionally responsible for life-threatening reactions. Thus, many studies have tried to fi nd a connection between peanut allergy prevalence and processes in the peanut chain that may contribute to the peanut allergenicity. To inform this discussion, this paper outlines experiences in peanu...
AHP, czyli Analityczny Proces Hierarchiczny oraz jej rozszerzenie ANP, czyli Analityczny
Proces Sieciowy to jedne z najbardziej znanych w świecie wielokryterialnych metod
wspomagania decyzji. Gromadzenie danych w metodach AHP/ANP polega na dokonaniu
przez eksperta porównań parami między sobą wszystkich elementów modelu hierarchicznego
bądź sieciowe...
The objective of this paper is to demonstrate the application of the Analytic Hierarchy Process (AHP), a popular multicriteria decision support tool, in assessment and selection of (best) suppliers in an enterprise, namely food wholesalers. Cooperation with suppliers is an important element of quality management. One of the major problems that mode...