Anna Lund Jepsen

University of Southern Denmark | SDU · Department of Marketing and Management

Social media offer new opportunities for project community stakeholder engagement due to its spatial and temporal independency. This study reveals implications for project stakeholder identification, assessment, and response strategies in the social media context. It analysed Facebook communication sequences in two cases related to establishing the...

The authors of this paper investigated the usability of current guidelines regarding stakeholder analysis by letting four project managers apply the guidelines to their renewal projects. The project managers found several challenges in using the guidelines. Especially, the guidelines lack clarity regarding (a) how to identify stakeholders and deter...

As the field of online marketing communications (OMC) matures, the importance of some activities deteriorates while others become more important. Of the newer activities especially short message service (SMS) and multimedia messaging service (MMS) communications via mobile telephones seem to provide interesting opportunities. To foresee whether thi...

Purpose – The purpose of this paper is to state a case for consideration of low attention processing when advertising in industrial markets. Design/methodology/approach – Through a critical description of low attention processing the paper demonstrates how this framework can be applied in industrial markets. A case is made that it is relevant to c...

The Internet opens new opportunities for conducting pre-purchase information search. Lower search costs have been found to affect use of the Internet for this purpose. Benefits in terms of the large amounts of information available and freedom from physical contact with sales staff have also been found to affect the use of the Internet for informat...

Virtual communities on the Internet enlarge consumer access to non‐commercial individualized information dramatically. Such information may replace or supplement information provided to the consumer by marketers, hereby requiring marketers to consider alterations in their promotion mix. This paper looks into the extent of replacement of a number of...

Online marketing communications (OMC) have either been an implicit part of the traditional communication disciplines or added as one, single discipline without much discussion about their role in integrated marketing communications (IMC). In this article, we first state a case why online communications are distinguished by more than their use of a...

This paper focuses on how small, specialized suppliers can gain competitive advantage by acting as a potential for their scale intensive producing customers in achieving competitive advantage. Of special interest is how a shared under-standing of ‘value’ for the customer is obtained, transferred and implemented in the specialized supplier’s product...

In this article, we examine a new staffing procedure, in which enrolment is dependent on employees voluntarily responding to internal advertising of projects. An important issue in voluntary enrolment is the employee’s decision to enrol or not. We develop a model describing this decision process. The model, called the ‘Enrolment Readiness Model’, i...

Traditionally allocation of personnel for projects has been seen as a manage-ment task. Recently, however, more and more organisations are treading new paths when staffing projects. In this article we examine a new staffing proce-dure, in which enrolment is dependent on employees voluntarily responding to internal advertising of projects. An import...