Anna Irimias

• PhD
• Professor (Associate) at Corvinus University of Budapest

The phenomenon of tourism, driven by individuals’ desire to experience something new, different, or otherly, has seen significant changes [...]

Purpose – This study aims to contribute to the discussion on the interplay between music and destination advertising by exploring the roles of music in destination promotional videos (DPVs). Design/methodology/approach – Eight focus group discussions on DPVs about Budapest (Hungary) were assessed through thematic analysis. Individuals’ interactions...

Collaboration, creativity, and self-efficacy are extremely important skills for students pursuing careers in management; these skills can empower them to overcome setbacks and obstacles. Pedagogical approach based on digital art collaborative learning can enhance students’ skills as they experiment with novel perspectives. Within management educati...

Prior to the COVID-19 pandemic, tourism had permeated all spaces of experience, reaching nearly every country, region, community, and corner of the globe. In recent decades, the meanings, implications, and roles of tourism have also expanded significantly. This article focuses on unconventional tourism mobilities, including same-day visits, which a...

Being unable to travel feels like being a caged bird for many and trapped in unwanted situations strengthens travel desire. This study contextualizes travel deprivation and subsequent desire thinking in relation to the concept of craving. It introduces lockdown captivity and travel craving as relevant factors to understand tourism demand when trave...

Young adults spend most of their leisure time in the company of their smartphones. Drawing on the theory of digital well-being and on the concept of psychological sustainability, our aim is to investigate the relationship between digitalization-dominated leisure-time consumption to identify the aggregated roles of smartphones. We suggest that smart...

Book review on Timothy, D.J. (ed.): Handbook of Globalisation and Tourism. Cheltenham–Northampton, Edward Elgar, 2019. 341 p.

The experience of escaping the real world and losing oneself in a fictional one brings pleasure to many. We draw on the overarching theory of narrative transportation (see Gerrig, 1993) to advance knowledge in screen tourism. The aim is to develop and empirically test a conceptual model of TV series consumption, escapism, immersion, and travel inte...

Not being able to travel an unprecedented condition for many. This paper focuses on the sense of being trapped in lockdown and having to adapt to new – non-tourist – roles. The aim is to conceptualize the lockdown captivity phenomenon and to propose this concept as measurable, and relevant to tourism. Using an adapted role captivity scale, we provi...

Tourists have not been able to travel during the lockdowns imposed to contain the spread of COVID-19. This unprecedented confinement has put travel in a new perspective, representing, for some at least, an intense desire which cannot be fulfilled. It seems that the effects of travel deprivation can be likened to the cognitive and emotional states e...

Highlights This research note discusses visual methods in tourism research. Different paradigms can be used to harvest the value of visual big data. The opportunities offered by Instagram visuals and metadata are discussed.

Museums, art galleries and artists were able, even during the challenging lowdown months, to stay active in keeping contacts with their audiences. The Getty Art Challenge was one of the most successful of such initiatives. Endurance and passion for art drove the initiative and the outcome that is available on Instagram is evidence of the interrelat...

The purpose of this paper is to capture firms’ perceptions on the relationship between change management, digitalization, business performance, and green development. The adaptation of digital technologies has challenged the business environment, leading to a major incorporation of the role of entrepreneurs in the process of fostering green develop...

Tour guides can transform tourist experiences. This is particularly evident in TV-series themed tours where tourists’ expectations are more likely to be met if a guide leads them into different dimensions of space and time. Here, we develop a model of the multidimensional realities of mediatized places by applying grounded theory, capturing how the...

Az elmúlt évtizedekben a kreatív város elmélete, és főként ideálja, számos városfejlesztési stratégia alapját képezte, ugyanakkor a városi gazdasági szerkezetre, valamint a társadalom minőségére gyakorolt hatásásának feltárása még mindig nem teljes. A tanulmányban megvizsgálom, hogy az UNESCO filmes kreatív városok hálózatának tagjai milyen város-...

Kutatásunkban arra keressük a választ, hogy a Trónok harca sorozat nézése utazási szándékká, milyen lépcsők vezetnek ahhoz, hogy a TH-világába belépő nézőben megfogalmazódjon annak a szándéka, hogy a képernyőn látott helyszíneket válassza utazási célterületként. Menedzsment szempontból fontos kérdés, hogy elegendő-e növelni a sorozatnézés intenzitá...

Older adults in countries with a relatively high standard of living are regarded as a highly influential consumer segment. However, the economically disadvantaged, invalids and lone travelers all face a variety of external and internal barriers to travel and social interaction. By contrast, “quest archetype” journeys, such as religious tourism and...

Purpose The aim of this paper is twofold: to provide empirical evidence of the knowledge-sharing process within virtual communities interested in war heritage sites and to compare user-generated content (UGC) in virtual communities with destinations’ official communication about war heritage sites to identify, original and consumer-oriented narrat...

Screen tourism is becoming increasingly popular. Successful feature films and television series can form, enhance or alter place image, and put filming locations on tourists' mental maps. Very little is known, however, about how the resonance of landscape depiction and place attachment may affect the gathering of information about different filming...

This textbook on service failures and recovery in tourism and hospitality is written for academics, practitioners, as well as researchers. As the book has been written with the above audiences in mind, chapters contain many student aids such as real-life examples, case studies, links to websites, activities and discussion questions, recent research...

Tourism based on the valorisation of places in which historical heritage is the main attraction is one of the fastest growing segments of cultural tourism. The conservation and management of dissonant heritage - heritage with different meanings and narratives - has led to war tourism product development in various destinations. Although niche touri...

Il magico mondo di elfi e fate non è più solo una meta di un viaggio immaginario. Sempre più turisti prendono un volo per inseguire personaggi di fantascienza e per esplorare luoghi lontani e mondi favolosi. Il grande successo della saga dei Signore degli anelli (2001-2003) e della serie televisiva Il Trono di Spade (2011-2016) conferma il sentito...

Although religious tourism and pilgrimage have been widely studied there is very limited research that explores the peculiarities in attitude and behaviour among tourists with different demographic factors. The present exploratory study enhances the discussion on perception of religious tourism behaviour. Specifically, eleven statements on attitude...

The aim of this paper is to highlight the role of emotions and expectations in mobility. The empirical research focused on sojourners’ expectations related to the host country in the different stages of migration, their adjustment capacities and coping with acculturation stress, and emotions related to the overall migration experience. In 2011, 78...

ABSTRACT. The purpose of this paper is to provide a long-term perspective on destinations’ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through a holistic case study. Different cinematic periods were identified and post-release marketing activities documented and discussed....

Labour mobility in the hospitality industry involves a wide range of affective processes. Emotional responses in challenging situations for migrant hospitality workers significantly affect their social interactions and working efficiency. This paper explores the impact of emotions upon hospitality employees’ evaluation of their experiences while wo...

Számos olyan országban, ahol magasabb az életszínvonal, az időseket aktív turistaként ábrázolják, azonban belátható, hogy erre az életmódra nem mindenkinek és nem mindenhol van esélye. Ettől a lehetőségtől főként azok az idősek esnek el, akik szegénységben élnek vagy rossz az egészségi állapotuk. A vallási turizmus olyan lehetőség, amely ha nem is...

Although the research field of film tourism has become increasingly popular, the business tourism related aspects of film tourism have received less academic attention. The aim of the present paper is to investigate the tourism related aspects of film productions in a certain location. The focus is on the case of Budapest, a Central European city t...

The preparations for the 100th anniversary of the Great War outbreak turn the lights on war heritage. The purpose of this paper is to analyze the war heritage site management in northern Italy considering the role of stakeholders and the marketing efforts to promote the renovated heritage sites. Trentino-Alto Adige, an Italian Alpine region, consti...

Tourism to religious sites, shrines, temples, churches and religious festivities is significantly growing worldwide. Central and Southeastern Europe is historically a region where different ethnic and religious groups live. In the last century, during the 40 years of Communist rule over the social and political system in the Carpathian Basin, relig...

The leisure behavior of Chinese immigrants, with a focus on their participation in tourism in the host country, has been evidenced in this research. The aim of this study is to identify the behavioral characteristics and traveling patterns of Chinese immigrants living in Budapest, Hungary. It also attempts to explore the role of kinship and friends...

The Hungarian capital city has been the protagonist or at least the supporting actress of numerous feature films; however, Budapest cannot be identified with a unique image to promote herself in film-induced tourism. The visual representations of the city's symbolic economy play an important role in the creation of place identity. The purpose of th...

The Hungarian capital city has been the protagonist or at least the supporting actress of numerous feature films; however, Budapest cannot be identified with a unique image to promote herself in film-induced tourism. The visual representations of the city's symbolic economy play an important role in the creation of place identity. The purpose of th...

Purpose The purpose of this paper is to explore how the architectural features of Chinese restaurants and shops influence the urban tourism destination image of Budapest. Design/methodology/approach Place marketers' strategies highly influence the “brand image” of a city. Based on the current definition of brand image and on a historical overview...

This study, after a short presentation of the history of the Chinese immigrants in Hungary, traces the geography of spatial networks and diasporic settlements of the Chinese community in Budapest, highlighting some consequences of the Chinese immigration at the Hungarian labor market and in the housing conditions. The ethnic and economic landscape...