Anna Helfers

University of Kassel · Department of Civil Engineering

Social norm interventions hold the potential to change people’s behavior. Five field experiments (N = 1,163) examined the effects of a simple and easily realizable social norm nudge based on the social media format “Be like Bill.” The nudge consisted of a stick figure named Toni that communicated descriptive and injunctive norms regarding pro-envir...

Im Rahmen des Projekts EMILIA – Entwicklung eines pandemieresistenten ÖPNV wurde u. a. untersucht, wie Verkehrsunternehmen kommunikativ auf die Anliegen der Fahrgäste reagieren können. Mit Fokus auf der Stammkundschaft wurde gemeinsam mit der Verkehrsgesellschaft Frankfurt a. M. (VGF) und traffiQ eine Tell-a-Friend-Aktion durchgeführt und im Herbst...

In light of the climate crisis, the transport sector needs to be urgently transformed and the number of users of local public transport needs to be increased. However, the first year of the COVID-19 pandemic severely affected public transport with passenger numbers declining up to 80% in Germany. In addition to a general decrease in mobility during...

Background Throughout the ongoing COVID-19 pandemic debunking misinformation has been one of the most employed strategies used to address vaccine hesitancy. We investigated whether – and for whom – debunking is effective or even counterproductive in decreasing misinformation belief and vaccination hesitancy. Method We conducted a randomized contro...