Anna-Greta Nyström

• D.Sc.
• Professor (Associate) at Åbo Akademi University

Climate change is one of the utmost challenges to the sustainable development of societies and economies. The global risks associated with climate change pose a threat especially to the agricultural sector and to the diverse forms of entrepreneurship within this area, including cooperatives. Cooperatives are well placed to contribute to sustainable...

A strong social and environmental mission drives social enterprises. Little is known, however, about how a social enterprise organizes its activities to deliver social value without compromising its financial stability, especially in emerging countries. This study suggests a conceptual framework to analyze the process through which social enterpris...

The emergence of sustainability concerns has significantly influenced company strategies. The growing importance of sustainability is particularly affecting marketing, especially product-line pricing strategies. Companies are being coerced into integrating sustainability goals and eco-friendly practices into their current operations; practices whic...

Virtual reality (VR) can boost charitable attitudes and behavior. In an experiment with 100 participants viewing the content in VR vs. desktop computer, the VR group exhibited significantly higher levels of spatial presence (MD = 1.24, p \ .001), attention allocation (MD =. 58, p \ .001), spatial situation model building (MD = .47, p = .01), and em...

Virtual Reality (VR) is a promising tool for nudging charitable attitudes and behavior. Still, how VR experiences are processed by users remains unclear. To ensure the future success of VR storytelling, therefore, it is critical to understand how users experience a VR story overall, and what the potential antecedents and consequences associated wit...

This paper studies how the design of digital platforms can support students' reflection on professional competence. The authors propose a conceptual framework for analyzing properties and functions that are relevant for digital environments for reflecting on professional competences and apply it in a study analyzing a set of existing digital platfo...

Purpose The purpose of this paper is to develop Delphi methodology toward a holistic method for forecasting market change. Delphi methodology experienced its culmination in marketing research during the 1970s–1980s, but still has much to offer to both marketing scholars and practitioners in contexts where future market changes are associated with a...

Digitalization and automation play essential roles in how companies create value for their customers in emerging industries, including autonomous vehicle solutions (AVSs) and automated driving. In this study, we explore digital servitization business models in the context of AVS ecosystems. We utilize publicly available company data to discuss case...

Aims: The aim of the paper is to explore emerging themes, which support the development of a sustainable esports industry. Methods and results: This study is based on a workshop methodology, which aims to identify and explore topics perceived as most pertinent by individuals with an intimate understanding of the dynamics of the esports context. Tw...

Entrepreneurship education has established itself as a broad research stream, covering such topics as entrepreneurial intentions, skills, competences, and activities. Paradoxically, research is scant concerning detailed descriptions of pedagogical interventions or models for how to support the development of entrepreneurial skills in higher educati...

Examining change in business networks can illuminate how time, temporality and process unfold and engage different stakeholders in open innovation. Living labs are increasingly popular open innovation networks that provide a fruitful area in which to study change processes and their influencing factors in network dynamics. We adopt a longitudinal p...

Tervetuloa tutustumaan työelämäpedagogiikan moninaisuuteen! Tämä kirja on toteutettu opetus- ja kulttuuriministeriön tukeman Työelämäpedagogiikka korkeakoulutuksessa (Työpeda) -hankkeen lopputuotoksena. Tarkoituksena on jakaa hankkeessa pilotoituja toimintatapoja, välineitä ja malleja kaikkien korkeakoulujen käyttöön. Työelämäpedagogiikka on määrit...

Market shaping literature portrays markets as outcomes of deliberate and designed actions. While technological development might accelerate changes in the market, market-shapers do not often develop technology themselves. As they rely on complementary technologies, enabling new ways to integrate resources and co-create value, the field has not paid...

5G will extend the mobile technology deployment beyond the communications industry, bringing connectivity to the explosively growing number of devices and services. To be able to respond to 5G sectors' different requirements, as well as the spectrum scarcity issue, different spectrum access approaches need to be considered. The aim of this article...

Purpose Previous research on advertising in digital contexts has emphasized its persuasive and information processing roles for the customer. This paper aims to problematize this point of view and argues that the converged and interactive nature of digital media makes all advertising content into potential points of engagement in a digital media jo...

Purpose The purpose of this paper is to investigate the effects of a particular form of sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a sponsorship compensation justification disclosure. A sponsorship compensation justification disclosure explains why influencers and brands engage in sponsorship collaborati...

In markets that are increasingly competitive, building strong business-to-business (B2B) brands is a key success factor. With this in mind, the first chapter of the book presents the current research on B2B branding and discusses the main topics of the book by presenting internal branding, external branding, and the contemporary perspectives on B2B...

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented ex...

The many definitions of business models can be summarized into two distinct approaches, the static and the transformational. This paper proposes a third approach, namely a dynamic approach to business models and argues that the flexible and adaptive nature of business models can be developed further based on the industrial network approach. The bus...

Purpose The purpose is to study how insights from socio-cognitivism (sensemaking and interaction) in conjunction with institutional theory enhance our knowledge of strategizing in business networks through role and position. Design/methodology/approach The paper is conceptual and reviews extant literature from the fields under scrutiny, presenti...

This article discusses co-creation as a means of sensemaking among business-to-business actors, and presents a case study from the information and communications sector, in which the aim is to understand current and future media consumption and behaviour. We propose to expand the notion of co-creation in such a way that it also recognizes interacti...

Under tiden 2011-2015 fungerade Handelshögskolan vid Åbo Akademi (Finland) som en av universitetets två kvalitetsenheter inom utbildning. Projektperioden innebar stora satsningar på pedagogisk utveckling. En av huvudsatsningarna var att skapa en systematisk utvecklingsprocess i syfte att uppmuntra den undervisande personalen att jobba tillsammans f...

Purpose This study aims to focus on living labs as a means of achieving radical innovation by discussing the differences in their network structure and its effect on the type of innovation outcome. Design/methodology/approach This research analyses 24 living labs in four countries using qualitative methods. Findings A specific network structur...

This study explores user innovation in living labs that build on the co-creation of value with users in real-life environments. It focuses on the link between the role mechanisms of user innovators and the innovation outcome. The study introduces a framework based on four types of creative consumers to analyze user roles in 26 living labs in Finlan...

Innovation networks are embodied and shaped by their participants. This paper examines actors' roles in living labs, which are defined as networks of open innovation. The study utilizes four approaches to roles: structuralist, symbolic interactionist, resource-based, and action-based approaches. Our empirical analysis of 26 living labs in four diff...

Innovation is no longer solely undertaken by R&D organisations or academic institutions. Users are increasingly participating in all stages of innovation processes. Their role for innovation is especially important in living labs networks, whose idea builds on the co-creation of value with consumers and users. This study explores the conditions und...

The role and very nature of media is to reflect and convey the reality of our society to the general public. The increasing use of smartphones and tablets is changing the way we access and consume media. This conveys a picture of a changing landscape and changing behavior. For instance, actors within the media industry need to rethink their busines...

Living labs bring experimentation out of companies’ R&D departments to real-life environments with the participation and co-creation of users, partners, and other parties. This study discusses living labs as four different types of networks characterized by open innovation: utilizer-driven, enabler-driven, provider-driven, and user-driven. The typo...

Many business and innovation networks are characterized by the roles of their participants. Our paper brings forth the importance of roles in living labs networks, which represent the ever more popular open innovation model. Analyzing the roles of actors and activities linked to the roles in different living lab networks creates an understanding of...

This commentary essay explores the topic of mobilizing resources and specifically addresses the article “Resources prospectively: How actors mobilize resources in business settings” (Finch et al., in this issue). This article views access to resources as the foundation for interaction between firms and as mediated via developing business relationsh...

The paper discusses different types of Living Labs from a business network perspective. Firstly, we describe both theoretically and empirically how Living Labs can be explained as business networks. Secondly, we discuss four different types of Living Labs networks, namely utilizer-driven, enabler-driven, provider-driven, as well as user and user co...

Living Lab ei ole vain menetelmä, jolla voidaan saada tietoa käyttäjän tai loppuasiakkaan kokemuksista tai vihreää valoa tuotteen tai palvelun toimivuudesta ja myyntilupauksista. Living Lab on toimintatapa, jolla osallistetaan käyttäjät tuote- ja palvelukehitykseen ja joka toimii kanavana interaktiivisessa kommunikoinnissa asiakkaiden kanssa. Avaam...

The paper discusses the process of technological convergence as a cause for business network emergence. Technological convergence stems from the integration of technologies and is predominant in, for instance, the ICT sector. The article findings suggest that technological convergence forces actors to re-evaluate core competences, roles and positio...

The paper aims at contributing to the ongoing debate concerning management in business networks. Strategy thinking is combined with the business network approach through the concepts of role and position. The paper scrutinizes strategizing through two perspectives, institutionalization and sensemaking, in order to conceptually address how a firm ma...

The article discusses the development of the Finnish telecommunications industry during 1985 and 2005. Actors organise themselves in business networks and previous research indicates that business network dynamics occur as a result of internal processes, while the article shows that the external environment causes business network dynamics through...

The article discusses the development of the Finnish telecommunications industry during 1985 and 2005. Actors organise themselves in business networks and previous research indicates that business network dynamics occur as a result of internal processes, while the article shows that the external environment causes business network dynamics through...

The paper deals with mobile TV services in Finland, where commercial TV services for handhelds will come into use in early 2007. The first phone models for mobile TV were launched on the market already in 2006 and specialized TV transmissions for handheld devices are also under way. A nationwide commercial launch has been stalled due to, for instan...

During the past few years there have been numerous reports and articles from the telecommunications sector, focusing on technological convergence and aiming at presenting managerial implications for operators active in the industry. This paper adds to the discussion by suggesting that there lies value-creation potential in convergence processes. Th...

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