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Introduction
Anna M. Górska, Ph.D., is a Director of the Women and Diversity in Organizations Research Center, a member of the Young Academy of the Polish Academy of Sciences, and an Associate Member of the CWOS, University of Essex. She studies gender in organizations and higher education institutions. Her research investigates how structural and cultural forces, such as neoliberalism, meritocratic ideals, and institutional norms, impact academic careers, focusing on promoting equality and justice in HEIs.
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Education
September 2014 - July 2016
September 2011 - July 2016
Publications
Publications (85)
The study reported in this paper critically examines the unintended consequences of gender equality initiatives within Polish higher education institutions (HEIs), focusing on how neoliberal policies perpetuate a "market of privilege" that fosters gender-blindness and enhances systemic inequality. Drawing on in-depth qualitative research involving...
Purpose
This study explores women’s experiences and perceptions of gender inclusivity in hackathons, aiming to understand how tailored equality initiatives can evolve into gender-neutral, merit-based environments.
Design/methodology/approach
Drawing on 43 semi-structured interviews with women participants, organizers and mentors at multiple hackat...
This stream is to critically engage with the deployment of Artificial Intelligence (AI) tools in workplace settings, exploring how algorithmic systems designed to optimize recruitment, performance management, and other HR operations may perpetuate or even exacerbate biases in terms of gender, race, age, and other aspects of diversity. It aims to in...
Our study investigated the factors that influence female participation in hackathons, which allowed us to propose strategies to enhance and boost their engagement. Using a mixed-methods approach, including surveys and ethnographic studies, we studied experiences of female participants and identified successful initiatives from various hackathons.
This chapter delves into the ontological assumptions underlying academic identities in the fields of management and organization, particularly in the context of New Public Management (NPM). It explores how these assumptions, shaped by the increasing emphasis on research and publishing, influence academics’ self-perceptions and their navigation of t...
Generative AI technologies like ChatGPT have gained popularity, promising substantial benefits, but have also started debates on their potential to redefine roles in the workforce. This study explores how trust and top management support are related to the actual employment of these technologies in various work environments. The research, conducted...
A specialized workshop focused on guiding authors interested in submitting papers to the special issue, "Re-embodying Academia: Gender, Embodiment, and Higher Education," in the Gender in Management journal. Hosted by guest editors Anna M. Górska (Kozminski University, Poland) and Monika Kostera (University of Warsaw, Poland, and Södertörn Universi...
This special issue seeks to explore the multifaceted experiences of gendered bodies in academia, against the backdrop of the growing trends of neoliberalization and marketization of Higher Education. It is well-documented that the forces of neoliberalism and marketization have reshaped the ethos and operational frameworks of Higher Education Instit...
Hackathons are characterized by their dynamic and col-laborative nature, acting as incubators for innovation in diverse contexts. They are celebrated for nurturing creativity and tackling current challenges while offering distinctive educational opportunities. However, participants' lack of confidence and increased anxiety can diminish the utility...
This special issue is dedicated to the giants that shaped the field of management and organi zation studies (MOS). In this editorial, we celebrate the giants of our field-thinkers, researchers, and creators-whose work inspired the authors on professional, intellectual, and deeply personal levels. As we stand on the shoulders of giants, it is our sc...
📢 Calling All Former Academics in Management in the US!
I'm studying former academics and trying to understand why they left academia and how their careers developed afterward. My upcoming book, "Quitting Academia," aims to give a voice to these experiences, and I'd be honored to include your story.
Why Share Your Story?
🗣️ Amplify Your Voice: Y...
Amid the waves of globalization, historical legacies, and emerging political tensions, Central and Eastern Europe (CEE) stands at the nexus of diverse socio-political and cultural challenges. This anthology endeavors to magnify the complexities of diversity, equity, and inclusion (DEI) within the unique context of CEE. While a plethora of publicati...
This study explores gender bias in AI-generated images of professionals, focusing on the visual representation of male and female professionals in law, medicine, engineering, and scientific research. Using a sample of 99 images from nine popular text-to-image generators, we conducted a survey of 120 respondents who assessed the perceived gender of...
This study investigates the relationship of University Social Responsibility (USR) initiatives, its social media communication and faculty satisfaction. The increasing importance of USR for stakeholders is reflected in relevant rankings, accreditation institutions, and the expectations of faculty and students. However, most researchers have ignored...
The nature of academic institutions is inherently gendered. This is because higher education institutions (HEIs) do not operate in a void but, rather, are part and parcel of patriarchal social structures. This book offers a comprehensive presentation of the gendered and gendering academic career development. It explores various scholarly roles that...
Online misogyny is growing at an alarming rate, constituting a violent backlash against feminist activism for gender equality. In our paper, we analyze misogynistic discourses on Twitter generated by #MGTOW (men going their own way) using Thick Big Data. This mixed research method involved a quantitative analysis of 167,582 tweets with #MGTOW and #...
Mężczyźni i kobiety są postrzegani różnie, a co za tym idzie, ich marki osobiste mogą być kreowane i prezentowane w inny sposób. Pytanie, czy występują różnice w procesie kreowania marki osobistej przez liderów i liderki, pozostaje bez odpowiedzi [Górska 2021]. Odwołując się do zaobserwowanej luki badawczej, autorki podejmują próbę odpowiedzi na na...
Purpose: The article explores changes in the institutional autonomy and accountability resulting from university reforms carried out over a period of 28 years under the influence of the traditional public administration and new public management logic. Design/methodology/approach: This qualitative study uses rich empirical material, which includes...
This article is intended as an exploratory study to identify the differences in CEO’s personal branding between women and men. In reference to this research gap, the purpose of the present study is to find answers to the following research questions: What differences are there in the personal brand creation processes of female and male CEOs? How do...
This symposium is intended to explore and present conceptual, theoretical and empirical research that showcase the experience of work and management of women in Central and Eastern Europe (CEE). The aim is to expand discussion about women in professional settings in CEE, considering regions’ specific socio-cultural, political and economic circumsta...
Should we teach in hybrid mode or fully online? We examine the teaching model's role (hybrid versus fully online) in the service–profit chain in higher education institutions using survey data from 93 faculty members and 366 students from three American universities. We find that faculty members’ satisfaction and the MBA program expectations improv...
This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they g...
Purpose
Drawing on Putnam’s concept of social capital, this study aims to examine the oral life histories of women on management boards. It explores how the bridging and bonding forms of social capital are created and used to advance women’s careers to reach top management positions on corporate boards.
Design/methodology/approach
This study is bo...
Research background: Despite increased attention in the literature to the importance of the CEO?s brand for companies, understanding of the effect of the CEO brand on the corporate brand remains limited. To contribute to this discussion, this paper investigates different facets of the impact of the CEO brand, and particularly its media coverage, on...
This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID‐19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far‐reaching and lasting impacts of the pandemic on academia that re...
Purpose: This study aims to empirically present the process of personal branding of CEOs. Building on the theoretical model proposed by Wojtaszczyk and Maszewski (2014), the study illustrates how CEOs build their personal brands. Methodology: The study is based on twelve semi-structured interviews with the CEOs of Poland’s strongest brands. Results...
We are happy to announce and invite your contribution to a call for papers for a symposium on
“Women in Management. Experiences from Central and Eastern European Countries”.
Articles presented during the symposium can to go through a fast track in Central European Management Journal.
Deadline for submission of 1,500 word summary for initial scr...
The purpose of this paper is to examine the role of social media (SM) in supporting international research. The study is based on a sample of 797 scholars who published their papers in the Financial Times Top 45 management journals in the years 2013–2015. Data were collected through observations conducted mainly on SM and university sites and analy...
Universities are evaluated more often basing on the citation scores of their employees, schools translate this pressure onto the scholars. The purpose of this paper is twofold: to identify whether how the use of social networking sites (SNS) may enhance the impact of the research and thus contribute to the academic success in terms of citations; an...
Purpose – The purpose of this paper is to facilitate a deeper understanding of the uses and users of performance measurement (PM) in the university context.
Design/methodology/approach – Empirical data were gathered from four universities. This approach allows for a multilevel and comparative analysis based on the neo-institutional theory. The resu...
Purpose
The purpose of this paper is to extend the understanding of how internal organisational processes change in response to external demands, by investigating the changes undertaken by two Polish business schools (b-schools) in anticipation of and in response to the demands of accreditation agencies (AAs) and other powerful stakeholders. Speci...
Oceny pracownicze mogą pomóc zaplanować działania na przyszłość, tak aby sprostać nowym wymaganiom, stawianym przez ustawę Prawo o szkolnictwie wyższym i nauce. Oczywiście pod warunkiem, że zmieni się sam proces ich dokonywania, a także podejście do takich ocen. Przeprowadzone przez nasz zespół (czytaj w ramce) badania dotyczące systemów pomiaru do...
Objective: To investigate how higher education institutions (HEIs) in Poland take advantage of social media marketing activities. In particular, the work considers managerial and promotional implications of social media usage along with the barriers to implementing such activities in HEIs in Poland.
Research Design & Methods: The empirical research...
It is a teaching case dedicated for management/HR/performance information class. Case study was developed for graduate studens.
It is a coherent teaching case dedicated for undegraduate students in management.
Celem niniejszego artykułu jest analiza zjawiska efektu substytucyjnego w kontekście udziału kobiet w rynku pracy. Efekt substytucyjny w odniesieniu do zamężnych kobiet został opisany w latach 60. XX w. przez J. Mincera, który zauważył pozytywny związek pomiędzy rzeczywistymi stawkami wynagrodzeń kobiet a ich aktywnością zawodową. Czy mechanizmy do...
The presentation was to showcase the impact of changes of HEIs financing on the insitutions autonomy and accountability. The project is based on the Polish case
The article presents the concept of subsitution effect developed by Mincer (1960) to explain the behavior of women in the labour market. Within the article, author uses the concept developed in the 1960s to explain situation of married women in USA and applies it to the current situation of women in Poland. The article is to be published in Kobieta...
The poster is to conceptualize the personal brand of CEO in the relation to the company brand
Poster is a summary of a research proposal of a PhD Thesis. It concerns the relationship between CEO personal brand and company brand equity.
In this study, we have interviewed 18 CEOs and human resource managers from 10 companies listed on the Warsaw Stock Exchange as well as conducted a survey with 82 companies. We found that the major challenges said actors face are connected to the changing politics, economy, technology and demography. On the other hand, companies also struggle with...
The paper is part of my research of women in top managerial postitions. Paper was not used before for any publication
Purpose
The purpose of this paper is to extend the understanding of how internal organisational processes change in response to external demands, by investigating the changes undertaken by two Polish business schools (b-schools) in anticipation of and in response to the demands of accreditation agencies (AAs) and other powerful stakeholders. Specif...
Purpose: The aim of the pilot study was to fnd out whether the perception of candidates for leadership positions differs along with the gender of the candidate in Poland.
Methodology: In order to answer the question, the author has conducted a preliminary experiment on 50 MBA students, which were experienced in recruitment. Two identical CVs were r...
The book aims to give an insight into the multifacetedness of changes the Internet–referred
to here as the digital world–triggers in both theory and practice of marketing and
management. The book has been divided into 5 subject areas, ie management, strategy,
communications, brand, and consumer, all of which act as the main themes of subsequent
cha...
The overall aim of the project is to provide higher education institutions (HEI) with a comprehensive set of insights, guidelines and materials that would help develop more relevant and innovative management education offerings and study processes, based on the real needs of businesses and economies and as a result stimulate reduction of management...
The following study presents preliminary research into leadership differences between men and women. This research study is preliminary in character and is intended to initiate a discussion on the impact of gender as a factor in leadership style. Data analysis from a pilot study suggests that differences do exist, but does not provide information a...
Aim of the following project was to present the benefits of students personal brand building through usage of Social Media for professional purposes
Questions
Question (1)
Dear ResearchGate Network,
Together with a team from India, we are conducting a study on academic work during COVID-19. We are specifically focusing on the invisible work within and outside of academia. As one of the topics is to understand the experiences of work from home, we are looking for academic couples. We are studying specifically academics from India, as we observed it is a region vastly under-researched in this context.
Unfortunately, we are struggling to collect the data as academics are not willing to participate in the study.
Perhaps you have some suggestions on how to reach and convince them to participate in our study?
Or maybe you and your spouse/partner both work in academia in India and would agree to talk with us?