Anitawati Mohd Lokman

Universiti Teknologi MARA | UiTM

For over 40 years, Kansei-based research and development have been conducted in Japan and other East Asian countries and these decades of research have influenced Kansei interpretation. New methods and applications, including virtual reality and artificial intelligence, have emerged since the millennium, as the Kansei concept has spread throughout...

Determining the true reasons for happiness that exist in different social groups is important, especially in the case of those groups where poverty strongly dominates people's well‐being and happiness. To understand the factors that determine happiness among poor communities, this study collected data in the form of 1,793 responses from low‐income...

Research Aims: This research aims to discover work events that influence employees’ emotional states to construct a more comprehensive Kansei-based work events scale. Design/Methodology/Approach: A mixed-method approach was adopted by combining qualitative and quantitative techniques in an Exploratory Sequential Design. Research Findings: In study...

The user experience, often known as UX, is the key factor in determining a product success and increase user’s acquisition. However, this field of research lacks conceptual and practical models to follow when designing pervasive technologies such as mobile augmented reality (MAR). To convey a pleasant UX, it is necessary to identify the contributin...

User Experience (UX) is an integral part of software development, one of which is web-based mapping. Several factors that affect that UX is acceptable to users include visual aesthetics, ease of menu hierarchy, component layout and display coloring. There are several things that are not implied in UX development, namely the psychological factor of...

Online shoppers often have to find reference conversion by manual method, standalone systems, asking sales agents, and browsing the internet. However, these methods that did not provide fast and seamless information on size and fit, and what more by different brands. This study was conducted to identify user requirements for shoe sizing and fitting...

Introduction: Researchers and technologists have been exploring ways to utilize robotic technology to aid elderly care and to increase their emotional wellbeing. Previous studies indicated that spirituality is a core factor for successful aging. Various research was done on therapeutic robots for the elderly with Alzheimer’s Disease (AD). However,...

The political atmosphere in Malaysia had witnessed a growing trend of social movement organisations and protests. The recent attention is on the phenomenal record usage of social media platforms as tools to spread political ideology. The multimodal nature of social media has made it an efficient tool where users can post textual information as well...

Introduction: In today’s competitive world, people are rushing for meals between work. A long-time queuing to wait for orders is not a good option. Furthermore, the pandemic situation has forced people to avoid crowds or close physical contact, resulting in the demand for food ordering applications. Existing applications, however, lack customizatio...

Age has physical and psychological effects. Mental or emotional access is more difficult. It is easily effected and can lead to suicide. Despite limited attention and solutions, robotic therapy has given the elderly new hope. The learning environment is used to stimulate positive emotion while interacting with robots. It has grown in popularity as...

YouTube video is one of the most popular social media channels used to attract people’s attention as it has its own “communication power” through the broadcasted videos. With the right approach to create an influential video that embeds emotional elements, YouTube video could be used as a medium to disseminate information that could influence peopl...

Usability evaluation is a crucial activity to contribute to a higher standard of user experience. Without proper usability evaluation, the risk of delivering a dissatisfying product is likely to increase. This study conducted a usability evaluation on multi-platform applications according to usability attributes defined in ISO 9241-11 standard: eff...

Ageing affects people's life physically and psychologically. Among the two, psychological, or also referred to emotional aspect is more difficult to access. Despite limited attention and option for solutions, the invention of ro-botic therapy had brought new hope for elderly as to face their aging problems. Robotic Therapy is a new form of robotic...

YouTube has their own “communication power” via its broadcasted videos. Nowadays, this video-based medium has been used in many official campaigns by political parties and citizens to win the hearts and minds of people by portraying many social reality issues related to politics, which in turn could affect unity amongst the people. Henceforth, to u...

Evident in scholarly discussions and literature, Kansei Engineering (KE) has gained growing interest by researcher advocates in Malaysia and Indonesia. Nevertheless, there is no literary studies focusing on the extent and pattern of its adoption in both countries. Hence, in the attempt to provide such knowledge, the study aims to present the curren...

In recent years, website interface design based on emotional aspects are getting more attention. When designing an interface, the focus should not only be on the aspect of usability, but also stress on providing usefulness and functionality, and emotional usability. Therefore, designing a more persuasive interface for users is a critical matter. Th...

E-learning focuses on education transformation in terms of teaching and learning process using electronic means to create innovation and value to the institution. This study focuses on e-learning methods in teaching delivery using tools called Edmodo and Schoology. Edmodo and Schoology courses have been conducted among community college instructors...

Good governance is predetermined by the ability of a manager’s advocates to focus on human values and ethics in yielding positive emotion. Therefore, it is crucial to measure through a Good Governance Index to discover the shortcomings and improvements possibilities in paving the future. Nevertheless, instruments to measure good governance are lack...

In today's world of technology involving the sophisticated use of the Internet, the political scene of a country evolves alongside the prolific rise of social media where it becomes a battlefield for political parties to win the hearts and minds of the people through videos, e.g. political discourse and radical videos-involving many issues such as...

One of the most famous diseases to ever roam across the globe is cancer. There are many types of cancer but the most common sites are breast, trachea, bronchus, lung, and colon cancer. Cancer can also be found pretty much in every country on earth and our country, Malaysia is not to be missed. The number of mortality in Malaysia for cancer is one o...

This book gathers a selection of refereed papers presented at the 8th International Conference on Kansei Engineering and Emotion Research 2020 (KEER 2020), which was held in Tokyo, Japan, 7–9 September 2020. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research and related topics. Th...

Past literature has increasingly highlighted the importance of understanding people’s emotional responses towards the characteristics of everything that has points of interactions with the people. Ever since it was introduced, research relating the emotional responses to the economic power of industrial products, hospitality services, as well as em...

Today, videos featured on YouTube are becoming one of the political parties' battlefields to win people's hearts and minds. Indirectly, that new media also become a medium that presents many issues of social reality to influence the people whether implicitly or explicitly towards current situations concerning political issues. The new media which i...

This paper aims to use the Kansei Engineering Methodology to study the Thermal Comfort affection in a classroom at the University of Brasilia (Brazil) and propose some changes on an air-conditioner model in order to obtain a better affective relation with users. In the investigation, an air-conditioner was installed on-site to evaluate Kansei respo...

The mechanical transfer lift is a device used to assist caretakers when transferring patients from one position to another. While using a manual transfer method, they need to extract a large amount of energy to transfer the patient; resulting in back pain and stress. From the engineering design process, the main objective of this research is to com...

This paper discusses how to measure happiness from subjective worker’s emotion in one’s work environment. It is one of the most important and fundamental problems for positive psychology to measure happiness. In positive psychology study, many of scientific and experimental methods have been proposed as happiness testing or questionnaires. The meth...

This paper is intended to investigate workers’ happiness and the elements of their emotional effects. This is one of the most important and fundamental area under positive psychology. In positive psychology studies, various methods have been proposed to identify happiness using subjective evaluations. However, the discussion in this study is limite...

2014 saw the rise of the Islamic State as a prominent threat to global security. More worrying is that the recent phenomenon saw an influx of foreign female recruits, including Malaysian women that were lured into the terrorist organisation through the organisation’s online psychological influence campaign. The psychological influence campaign aims...

Today, website has become an important virtual identity to everyone including corporate companies or organizations and is used for many purposes such as electronic commerce and business marketing. The entire website has to be competetive to retain their users and to meet their objective as well as website survival. Stemming from Nielsen research, a...

Creating a happy environment among the employees of organizations is important including those working with the higher educational institutions. However, developing the right model and instrument to measure happiness is critical as they must be relevant to the context and setting of the study. Reviewing the existing work on the happiness index in h...

The objective of this paper is to report a study for the needs of Muslim women tourist. Past literature indicates that while the statistic of this group of tourists is very encouraging, study to look into the specific needs of the Muslim women tourist’s needs is lacking. It shows that current technology support doesn’t meet the specific expectation...

The vigorous impact of aging towards elderly has been creating a hot topic discussion for decades. It had inspired the global pursuit of rapid research development for its therapy solutions. Mainly, psychology was the greatest affect to aging problem that causes effect such as depression, and dementia. The relevant robotic studies showed that the r...

The literature suggests that work engagement and job satisfaction are aspects of happiness that lead to various positive organizational outcomes. However, the relationships among happiness, work engagement and organizational commitment still require further investigation as they are context dependent. Often, we do not have a clue on these relations...

Negative emotions are known as bad feelings that are caused by a person or events that can change rapidly. So, this project has identified the negative emotions of students from University Technology MARA (UiTM) specifically from two faculties known as the Faculty of Computer and Mathematical Sciences and the Faculty of Mechanical Engineering in Ui...

For decades, quality of work life has always been associated with human wellbeing, which eventually results in happiness. This concept of happiness consistently correlated with increase in business performance, health, marital success, friendship, longevity, creativity, profit and promotion. Thus, a survey work through happiness index assessments m...

Videos related to extremists containing violent and graphic contents referred as ‘extremist YouTube videos’. Abundance of these videos found on the YouTube despite prohibition by the community guideline. Extremist YouTube videos may vary in language, size format and purpose. However, the similarities are apparent on impressive messages that emotion...

The world is growing older, and the growing concern towards the world’s aging population indicates that the aging population is getting bigger and thus causing the growing demand for rehabilitation services and healthcare for the elderly. This has become the main reason for robotics to be one of the most important field in providing assistive care...

As we live in today’s world of technology encompassing the sophisticated use of the Internet. The political scenario of a country evolves alongside the prolific rise of new media where it becomes a battlefield for political parties to win the hearts and minds of the people through videos depicting many social reality issues such as politics, religi...

The objective of this paper is to present the current studies carried out related to youth tourism’s need in a travel planning process. A systematic literature review (SLR) is performed to investigate current technology assisting in trip planning, and decision-making process. Twenty-one papers were used in the synthesis of the study. The result of...

Extremist YouTube videos are always associated with the ‘Dark side’ and potentially bring negative influence on younger viewers. These videos are deemed inappropriate for containing violent, has since triggered interest of academia and other stakeholders to study on its content. Extensive body of research mostly emphasizes on extremists’ messages,...

Issues relating to racial unity seem to be present in many countries, whether overtly or covertly. It would be more difficult if the racial problems and tension actually occur among a race’s own ethnicity. For as long as the Malays, as the majority race of Malaysia, are not united, Malaysians would find it very difficult to achieve national unity a...

The study aims to use the methodology of Kansei Engineering to determine design conditions for air conditioning to obtain better response by users. In the investigation, an air-conditioner installed on-site to evaluate Kansei responses from 53 people in a classroom at the University of Brasilia. The study determined three main emotions that must be...

The proceedings gather a selection of refereed papers presented at the 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), which was held in Kuching, Malaysia from 19 to 22 March 2018. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research. The s...

The elderly population in Malaysia may increase to 15 percent from the country's population by the year 2030. This fact brings concern for the future prospect of the elderly care system in Malaysia, where there are possibilities of a robot being embedded into the life of the elderly. There have been many initiatives towards using robots as a therap...

The world’s population of people aging over 60 years will double from 11% to 22% between the year 2000 and 2050. Malaysia is expected to become an aging nation by 2030 in which 15% of the population is aged 60 years and above which entails a rise in the number of elderlies in the nation. In addition to that, results obtained from a preliminary stud...

Watching videos bring about experience that touches the heart and minds of viewers. It is literally an emotional experience involving psychological as well as physical reaction. Verbally describing an emotional experience involves adjective words or sentences that represent the emotional state and its intensity. For example, watching a baby laughin...

The restrictions and limitations due to mobility in daily activities for certain people in the society have inspired designers and researchers to come up with various inventions of assistive device just to fulfil the needs. Among them, the most common and widely used mobility devices by the people are manual and powered wheelchairs. However, the cu...

The amount of information shared on online media is increasing at unprecedented rates in recent years. In the realm of social media, the Internet users use hashtags, tweets, posts or even funny images, not only to interpret specific events but also to promote ideas and discussions known as Internet memes; this study thus provides an overview of an...

This study aims to comprehend relationships between YouTube video elements—the techniques of propaganda and people’s emotions, and simultaneously discover influences of video elements in each emotion. Methods/Statistical Analysis: Kansei Engineering has been established as being compatible to be applied for the purpose of understanding human emotio...

Many open source web based e-Learning systems are offered to support learning environment over the internet. Academic institutions usually choose to implement systems that meet the needs and characteristics of students. However, only little guide exists to support them in choosing systems that meet the implicit needs of students, thus adoption of e...

This paper presents initial research in Thermal Comfort on an adaptive approach. Associated with this, the application of the Kansei Engineering Methodology as a way to develop better thermal comfort solutions based on not only the physiological perception of the human being, but also in their emotions and perceptions through the five senses. Throu...

Blended learning adoptions at local universities are unclear and misrepresented. As this is a new phenomenon, there are limitations and constraints on theoretical sampling to support the phenomenon. Thus, the grounded theory approach is being suggested to support the formulation of the theoretical framework of understanding the phenomenon. The main...

Mobile learning changes the learning environment, learning trends and types of learning. For some implementation of mobile learning will implies both advantages and consequences. Implementing mobile learning into pedagogical activity is not easy as it seems. The main objective of this exploratory study is to investigate the factors of using mobile...

Mobile learning transcends to become the new learning environment, in line with the emergence of mobile and wireless technology. Mobile learning is supported by various technologies such as via voice communication, learning portal on the web, short message service (SMS) and also social media. Mobile technologies are now more established, ubiquitous...

As of 1 January 2016, the population of Malaysia was estimated to be 30 572 466 people. Between 2010 and 2040, Malaysians aged 60 years and above are projected to increase more than three folds of the 2010 population. The older adults who stay alone will feel so lonely and no longer have social lives like they used to be when they were younger. A r...

Malaysia is keen to be the beacon of a multi-ethnic, multi-religious, and multi-cultural society with an aspiration to integrate diverse ethnic groups into one single identity, but it gradually seems to have drifted away from the goal. After Malaysia gained its independence in 1957 and the separation of Singapore from the Federation of Malaya, the...

The significance of patriotic songs has become one of the essences in promoting unity in many regions, especially in Malaysia. This study is conducted to examine the significance of words and lyrics consisted in patriotic songs in Najib Razak’s terms as the Prime Minister of Malaysia by employing a semantic analysis method. Throughout his two terms...

Motion pictures or films are identified as one of the major social communication tools applied in generation warfare. Films can be seen as an art form, while there are other views that describe the capacity of films to contribute in the fields of ideology and economics. In Malaysia’s current situation, there is much to be desired in the overall qua...

The usage of abbreviation and homophone words is worrying since this situation give impacts to the youth when writing in the assignments or even test. This research will identify about the factors that lead youth using abbreviation and homophone words while writing in social networking. Besides, this study also attempts to describe the impacts resu...

As a result of today’s globalized world and robust development of emerging markets, consumers are able to select from an endless number of products that are mostly similar in terms of design and properties, as well as equivalent in function and performance. The survival of businesses in a competitive ambience requires innovation, consumer loyalty,...

There is no doubt that globalization and innovation in technology has led to the use of technology widespread in almost all sectors, including in the field of education. In recent years, the use of technology in the field of education has more widely and rapidly expand worldwide. Integration of technology in education always open to new opportuniti...

Affect has become imperative in product quality. In affective design field, Kansei Engineering (KE) has been recognized as a technology that enables discovery of consumer’s emotion and formulation of guide to design products that win consumers in the competitive market. Albeit powerful technology, there is no rule of thumb in its analysis and inter...

Changes in innovation keep on altering potential outcomes in the learning environment and add complexity to the existing and future teaching method. Thus, it is important to keep abreast with the learner's preferences and limitations. The main objective of this study is to explore factors driving mlearning adoption among self-directed learners. The...