Anita Lifen Zhao

• Doctor of Philosophy, University of Gloucestershire
• Professor (Associate) at Swansea University

This paper explores a rapid and low-intensity qualitative method that yields deep and rich insights into Generation Z and Millennials, who constitute the largest consumer group in history. This group favours frictionless digital solutions and their engagement with ‘elaborate’ qualitative techniques is unlikely, requiring researchers to marshal effi...

The provision of ‘buy-now-pay-later’ (BNPL) is changing relationships between consumers, credit providers, and retailers. This chapter develops a fine-grained understanding of the symbiotic dealings between these parties and discusses how their bonds may evolve given the intrinsic benefits and risks at play. In that respect, it is the nature of the...

This paper investigates the connections between harmonious cultural values, pro‐environmental self‐identity and consumers' sustainable consumption behaviours spanning acquisition, usage and disposal. It evaluates the relevance of Chinese cultural values that purport harmony between humans, nature and society that is, man‐nature orientation, and hor...

This study explores the psychological determinants of buy-now-pay-later use in the UK and reviews the efficacy of existing payment constructs. 533 BNPL users engaged in story stem completion. Template analysis was used, supported by the identification of four BNPL sentiment groups to enable comparison. Whilst positive attitudes towards BNPL dominat...

The sustainability potential of peer-to-peer (P2P) accommodation sharing will not be fully achieved until sustainability is fully understood as a motivating force. This study examines the influence of perceived sustainability and familiarity on loyalty intentions with platform trust and satisfaction as mediators and age as a moderator. An online su...

This paper evaluates the notion of sustainable consumption beyond neoliberal market ideology towards a human and ecological utopia embracing post-capitalism. It appraises the barriers of market-beliefs, materialism, social-consumption motivation, and lack of perceived consumer effectiveness and non-climate knowledge on sustainable consumption buyin...

China's industrialization is reshaping its younger age generation toward increased materialism and social visibility. This is problematic because materialistic social status consumption can undermine a deeper commitment to sustainability. We evaluate this phenomenon by examining sustainable consumption buying in China, through the theories of cross...

Understanding sustainable consumption buying and curtailment behavior in emerging markets is limited, yet this knowledge is vital to the future of these economies. The newer conceptualization of pro-environmental self-identity (PESI), as environmentally-friendly dynamic-self, can significantly inform comprehension of these behaviors, and strengthen...

The growing number of Chinese students is a significant contributor to the UK economy in general and higher education in particular. These students do not simply come to the UK to obtain a degree; they also wish to gain experience of life in the UK. In many ways, their objectives are comparable to those of long stay tourists - whilst they have an e...

In this paper we examine the sustainable consumption behaviours of two culturally distinct nations-America and China – utilising an online panel survey of 1,018 adult panel respondents in America and 1025 adult panel respondents in China. We investigate the influence of the multiple constructs of materialism, social consumption motivation, environm...

Complaint behavior is triggered by a customer’s level of dissatisfaction with a product, service and/or consumption episode and leads to a range of behavioral and non-behavioral responses involving the communication of negative perceptions (Day, 1984; Singh and Howell, 1985; Rogers and Williams, 1990; Volkov, et al., 2002). Over the years, extensiv...

In this paper, we respond to the call for more holistic and culturally diverse research to advance understanding of (non)sustainable consumption behaviour. Our conceptual model incorporates materialism, environmental concern, social consumption motivation, pro-environmental self-identity and sustainable consumption behaviours. This paper contribute...

Models of technology adoption, notably the Technology Acceptance Model and the Unified Theories of Acceptance and Use of Technology, provide good theoretical foundations for understanding mobile payment adoption. This study extends these frameworks by incorporating perceived enjoyment, social influence, knowledge and perceived risk. Replications of...

This article presents an empirical investigation of young partisan first-time voter attitudes towards the use of negative attack advertising in a British general election. Partisanship, particularly in relation to negative advertising and third-party effects is significantly under-researched, yet it advances understanding of youth electoral interac...

This article presents an empirical study of young partisans’ and nonvoters’ processing of attack ad messages utilised in the 2010 British general election. Expanding understanding of how these messages are processed is important because they can aid electoral and civic engagement, which is declining amongst youth. Currently, there is limited unders...

A combination of population growth, climate change, urbanisation and economic development all pose potential threats towards water resource sustainability. This research aims to determine the potential barriers to reducing household water consumption in the UK. In order to overcome the barriers of water-intensive lifestyles, there is a need to gain...

Purpose – Numerous empirical studies on internet banking services (IBS) adoption have focused either on perceived risk or trust; but rarely have they combined these concepts and used empirical evidence to investigate the relationship. This study aims to contribute to this field by looking simultaneously at the roles of trust and perceived risk on c...

Purpose – The purpose of this paper is to identify risk factors that discourage Chinese consumers from adopting internet banking services (IBS). This market is experiencing fast growth; however, an in‐depth understanding of Chinese consumers within this is lacking. Perceived risk is a key construct in Western consumer decision making, whereas wheth...