About
15
Publications
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Introduction
DR. ANITA KUMARI,ASSISTANT PROFESSOR,DEPARTMENT OF COMMERCE,DR.HARI SINGH GOUR VISHWAVIDYALAYA (A CENTRAL UNIVERSITY)SAGAR -Research Area (HUMAN RESOURCES MANAGEMENT, FINANCIAL MANAGEMENT, ORGANIZATION BEHAVIOUR)
Current institution
Additional affiliations
May 2013 - present
Dr. Harisingh Gour Vishwavidyalaya
Position
- Professor (Assistant)
Description
- ASSISTANT PROFESSOR AT DEPARTMENT OF COMMERCE.
Publications
Publications (15)
This study explores the key determinants influencing online purchase intention in the digital marketplace. The findings indicate that various digital marketing strategies and consumer perceptions play a crucial role in shaping purchase decisions. Notably, while trust and engagement drive positive purchase behaviour, perceived risk also holds signif...
The proliferation of digital technology has greatly transformed consumer behaviour, as online platforms and cutting-edge technologies like artificial intelligence (AI) challenge and enhance consumer perceptions related to goods and services. This paper explores how artificial intelligence (AI) influences consumer behaviour, with a focus on AI-power...
In recent years, the intersection of digital marketing and sustainability has garnered significant attention. This paper delves into the pivotal role digital marketing plays in shaping women's perceptions towards sustainable products. With women increasingly becoming key decision-makers in household consumption and showing a growing interest in sus...
This study explores the impact of a teacher’s experience and workload on their emotional connection and engagement within an educational institution. Drawing on extensive empirical data, the research investigates how varying levels of experience and diverse workload demands influence teachers’ emotional investment and active participation in their...
Atmanirbhar Bharat Abhiyan is the new version of "Make in India" which was announced by the Hon'ble Prime Minister on 12th May 2020 with new version. P.M India stated that when India speaks of becoming self-reliant, it does not uphold a self-centered system. In India's self-reliance, there is an anxiety for the whole world's happiness, cooperation...
As opposed to the early modern time, the variety of work has remarkably changed in the contemporary era. Today's workforce experiences greater desolation and disassociation from associates due to distance working, and continual use of business technology like emailing, and sharing files through various platforms may also make personnels feel less a...
This paper explores the sources of inflation persistence in India in recent years. The cross-sectional distribution of inflation shows that supply side shocks in the form of relative price increases, particularly for food, and reflected in mainly positive skew, influenced aggregate prices lastingly. A diffusion index captures the quick generalizati...
The paper examines the impact of crude oil price shocks on the Indian economy development. The present Indian economy growth has been facing the identical issues of escalating the trade disparity and continuing inflation. In this connection, the study focused on the determine relationship between the speculation and crude oil price impact on the In...
India has recorded high levels of unemployment and low labor force participation rates in recent years even earlier than the onset of the COVID-19 pandemic and the lockdown. How does an episode of unemployment or loss of earnings affect family consumption expenditure is an important query for designing powerful protection nets. We use data on house...
India ranks third in the global startup ecosystem in the world incubating more than 50, 000 startups and witnessing 15% YoY growth per year. Being a center of innovation and skilled labor, Indian startups have attracted investments from all over the world. This paper aims at exploring the trends that are driving the growth in the Indian startup eco...
The magnitude of the second one wave of India’s coronavirus surge became an increasing number of clear to the world, U.S. policymakers soon started to comprehend the strategic implications of India’s national trauma.U.S. President and his top officials publicly pledged their commitments to ship medical supplies, which include oxygen, vaccine materi...
The Covid19 pandemic has made a huge impact on the ecommerce industry. The industry has experienced some benefits and problems during the pandemic. People tend to buy more items online as it can be more secure when it comes to the spread of disease. The repocommerce industry is having an increased sales growth. Many methods and techniques are being...
Corona virus episode became first revealed in Wuhan, China on 31 December, 2019. Previous to perusing in perception regarding the impact, first, let us concentrate about corona virus. Corona virus (CoV) is a large group of infections that reasons sickness. It levels from the primary virus to increasingly more serious illnesses like Middle East resp...
