Anisur Faroque

• PhD
• Associate Professor at University of Vaasa

Abstract Purpose – The purpose of this study is to investigate the role of business process innovativeness in the networking-export performance relationship in a developing country low-tech industry setting. Most innovation research in international business and entrepreneurship is conducted on high-tech industries in developed countries. Less rese...

Despite substantial research on the positive relationship of entrepreneurial orientation (EO) and market orientation (MO) with export performance, the true nature of the relationship yet remains unclear. In this study, we have rather shifted our attention from performance outcome of these orientations to entrepreneurial outcome of opportunity recog...

Purpose – The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country’s low-tech industry. Design/methodology/approach – The authors employ hierarchical multiple regression based on the data obtained from Ban...

“Born global” (BG) firms have attracted many researchers throughout the last decade. Despite the emergence of BG phenomenon initially posed a serious challenge to the validity and applicability of traditional “stage” theory of internationalization, recently scholars have discovered the theoretical underpinnings of BG firms into the traditional theo...

Purpose This study aims to explore how multinational lead buyers can play an active role in ensuring worker voices in garment supplier factories where workers have limited space to raise their voices, and how buyers’ involvement increases the possibilities of worker voices mitigating barriers to social dialogues and enhancing mutual interests of bu...

This research investigates the impact of consumers' environmental knowledge, connectedness to nature and climate change anxiety on their intention to stay in an eco-resort. Data (n = 388) were collected from Australian respondents through a structured online questionnaire and analysed using IBM SPSS AMOS 28. Drawing propositions from the norm activ...

This paper explores the role of heuristics (specifically availability and representativeness) and decision rationality in international business entry mode choice, and how their interaction influences decision effectiveness and subsequent international performance. Following the core premise of dual process theories, the study hypothesizes relation...

Research on international entrepreneurship has established the importance of networks and the role of entrepreneurial behavior in internationalization of small- and medium-sized enterprises (SMEs). However, network development entails both exploration and exploitation types of activities, and until recently very little international entrepreneurshi...

This edited volume delves into the latest discourse and empirical findings shaping the research of global business and entrepreneurial endeavors. Topics of the contributed chapters deal with digitalisation and climate change, and on the international activities of both small and large multinationals.

Firms are increasingly adopting pro-lesbian,-gay,-bisexual,-transgender, inclusivity and diversity (LGBT-ID) policies for workforce management. This study develops a parsimonious, albeit complex, moderated-mediated framework by employing a panel dataset combining data from archival sources and involving a sample of predominantly large and publicly...

Purpose This research aims to examine the role of consumers' brand trust and attachment on advocacy intention before and after the occurrence of brand misconduct in retail banking. In addition, the influence of brand attachment on consumers' willingness to switch, advocate for and forgive brands is examined in a post-misconduct scenario. Design/me...

Purpose The importance of smart tourism technologies (STTs) has been rising recently, but how STTs are related to tourists' psychological well-being has got little attention. The study intends to show how STTs increase tourists' psychological well-being by capitalizing on the theory of Tourism 4.0. The study investigates the associations between th...

The purpose of this chapter is to provide the results of the content analysis of the 35 collected articles. After reading all the articles and based upon the categorization scheme we have followed quantitative summary method (antecedent-process and outcome) relationship following Kirca et al. (J. Mark. 69:24–41, 2005). First, it declares the dimens...

The purpose of this chapter is to demonstrate a critical evaluation of the methodology used in the past 20 years of the study. This chapter helps in developing the figure of the existing number of methods at different times. Then it focuses on countries where EMO studies were prioritized.KeywordsPath analysisStructural modelsSamplePopulationAnteced...

The purpose of this chapter is to highlight the main theories in the academic research on EMO over the past 20 years. This chapter demonstrates the most influential theories that help to develop this field of study. Several theories from international business and marketing are used to develop EMO, among those—Market orientation theory, RBV theory,...

The purpose of the chapter is to explain the sorting technique for the study. First, it demonstrates the filter criteria for choosing papers for this study. For the systematic review of this study, eligibility criteria were divided into inclusion and exclusion parts. Later it enlists the papers that were used in this study based on sample size, ori...

This main objective of this chapter is to provide a guideline for the research regarding this study. It says how much area covers in EMO (Fig. 5.1). It also suggests on which areas/dimensions the future research may be integrated (integration of changing globalization factors, market and brand trends). Then, it proposes a detailed study of the lite...

Cyberbullying and other cybercrimes are on the rise in Bangladesh with an increasing number of internet users. To combat this alarming problem, the government and various development organizations have taken the initiative to promote cybersecurity. In 2021, Chalkboard Communications Ltd, a social marketing platform, created the online campaign “Cyb...

This case study aims to explore the activities and use of an efficient warehousing system by Chaldal.com, a pioneer online grocery provider in Bangladesh. The purpose of this study is to showcase the adoption of a micro-fulfillment solution by the largest online grocery provider in a country where people are still accustomed to traditional means of...

The media and society have created an unrealistic standard of beauty that forces people to believe they need to look a certain way to be beautiful. From the neighborhood aunties to television commercials, everyone is constantly suggesting ways a dark-skinned person can become fairer or otherwise “beautiful.” A guy below six feet tall is persistentl...

On February 26, 2018, cartoonist Abdullah Al Morshed, who uses the name Morshed Mishu, uploaded the first illustration of his 11-part series “The Global Happiness Challenge.” The series shows comparison visuals of photos of a war-torn world and illustrations of what can be. The artist used photos of war that were widely circulating around social me...

The media and society have created an unrealistic standard of beauty that forces people to believe they need to look a certain way to be beautiful. From the neighborhood aunties to television commercials, everyone is constantly suggesting ways a dark-skinned person can become fairer or otherwise "beautiful." A guy below six feet tall is persistentl...

(a) Situation Faced: Honest’s role is to sell online to help people in need by supplying things at a low cost and offering a profit-sharing option. They came up with the idea of truly assisting individuals who are unable to meet their basic needs. (b) Action Taken: Honest entered the scene with a socially responsible approach, and it was Syed Moham...

On February 26, 2018, cartoonist Abdullah Al Morshed, who uses the name Morshed Mishu, uploaded the first illustration of his 11-part series “The Global Happiness Challenge.” The series shows comparison visuals of photos of a war-torn world and illustrations of what can be. The artist used photos of war that were widely circulating around social me...

Papers N Parcels (hereafter PnP) is an end-to-end logistics business organization founded in 2018 by Tilak Mehta, who was a teenager at the time. The capital that supported the initial activity of the company was derived from family investments. The company has an efficient business model and gains a competitive advantage by setting up its primary...

Purpose COVID-19 pandemic has significantly impacted the lives of people and businesses around the world in different ways. France, Spain, Italy and the UK are among the worst affected countries by this pandemic. The purpose of this paper is to identify and compare different corporate social responsibility (CSR) activities taken by the clubs and pl...

This study aims to examine the individual and interactive effects of the founder’s prior experience and managers’ foreign market knowledge on international opportunity identification by early internationalizing firms (EIFs). We draw on a sample of 332 small and medium-sized EIFs from a South Asian country, viz. from the Bangladeshi apparel industry...

Internationalization requires a distinct set of managerial capabilities and company resources. Despite a call for examining the impact of cognitive capabilities on international entrepreneurship, only a few studies have attempted to do so. Since international entrepreneurship starts with opportunity recognition, attention should be paid to this fir...

The growing consciousness among consumers regarding the toxic effects of traditional beauty products has developed consumer interest in organic beauty products as an alternative. This study investigates how social media and consumer engagement reinforce this interest and influence consumer purchase intention of organic beauty products. The results...

The growing consciousness among consumers regarding the toxic effects of traditional beauty products has developed consumer interest in organic beauty products as an alternative. This study investigates how social media and consumer engagement reinforce this interest and influence consumer purchase intention of organic beauty products. The results...

Purpose The purpose of this study is to understand the determinants affecting behavioral intention (BI) to use ePharmacy services. The moderating role of technology discomfort in the relationship between BI and the actual use of ePharmacies in the context of Bangladesh is also examined. Design/methodology/approach A descriptive, quantitative appro...

This case study is based on the company Cookups.com (hereafter Cookups), an initiative started by a woman who has changed the culinary dimension of business by bringing home cooks together under one platform. This case presents the institutional entrepreneurship journey of the first culinary platform of home cooks in Bangladesh, which benefits and...

The purpose of the study is to explore the relationships between perceptual variables and entrepreneurial intention among 13 Asian economies, and to depict the differences in the relationships among three types of Asian economies (factor-driven, efficiency-driven, and innovation-driven). Data were drawn from the 2015 Global Entrepreneurship Monitor...

This empirical study analyzes how strategic orientations influence the relationships between exploration and exploitation-related networking capabilities, foreign market knowledge, and market performance of 198 internationally operating firms in Bangladesh. The results of hierarchical regression showed that a higher level of network exploration cap...

Situation faced: This case presents the story of Oasis Coffins, a manufacturer of beautiful hand-crafted coffins and ash urns. This venture began its operations in Bangladesh, paradoxically a Muslim majority country where the demand for coffin is limited. Action taken: The founder of Oasis Coffins, David How, who is a Chartered Environmentalist, to...

The COVID-19 pandemic has had a major impact on international entrepreneurship. The purpose of this study is to assess the future of international entrepreneurship as a field of research and to propose the main consequences for scholars and practitioners post-COVID-19. We examine the three main macro-level global phenomena (digitalization, ecosyste...

Negative customer engagement (NCE) has received little research attention. The effect of NCE on market-based assets (i.e. brand equity) and firm performance remains a particularly underexplored topic despite the increasing rates of NCE with brands across a multitude of service industries. This study develops a comprehensive and parsimonious model o...

This study examines the effects and relative importance of organizational support that can mitigate the negative effects of COVID-19 knowledge on the psychological well-being of employees. The survey was conducted with employees of 5-star hotels in Dhaka, Bangladesh. A total of 231 employees participated in an online survey. Using partial least squ...

The demand for online food delivery has increased considerably throughout the world during the COVID-19 pandemic. Consumers’ habits in searching for information on and making decisions about ready-to-eat food have changed remarkably during this time. The purpose of this research is to explore consumers’ use of online food delivery services (OFDS) d...

Purpose Although both institutional export assistance and entrepreneurial orientation (EO) contribute separately and positively to export performance, the interplay between them has received little attention. This study examines the role of international EO in deriving performance benefits from governmental and nongovernmental export assistance. D...

Although virtual trade shows (VTSs) are a major concern for marketers and researchers, conceptual development is lacking. This paper critically reviews the studies on VTSs to identify gaps in the research and to propose avenues for future research. Several databases were utilized to extract the scholarly papers used in this study. This paper highli...

Purpose This study aims to analyze the individual and joint effects of institutional support by government and nongovernment institutions on early internationalizing firms’ (EIFs) performance. It also investigated the moderating impact of firm age and size on the institutional support-firms’ export performance relationships. Design/methodology/app...

This book illustrates the impact of increasingly prominent global phenomena, such as digitalisation and climate change, on the international activities of both small and large multinationals. As it highlights, extant management research does not fully explain such emergent topics as Internet platforms, digital business models, and the decision-maki...

During the last three decades, research investigating how entrepreneurs recognize opportunities has advanced rapidly and become a central topic in the entrepreneurship literature (George et al. 2016). Over recent decades, International Entrepreneurship (IE) field has also shifted its focus from the categorization of international new ventures and t...

To investigate best practices pertaining to tourism resilience and develop a tourism resilience framework for post-COVID-19 Bangladesh from the tourism destination management perspective.

The importance of foreign market knowledge to internationalization has been well documented in the international business literature (Clark et al., 2018; Jones et al., 2011), and a variety of knowledge bases are key factors for such companies to achieve optimal export performance (Mejri et al., 2018; Shearmur et al., 2015; Yli-Renko et al., 2001)....

Given ever-increasing engagement of firms in corporate environmentalism over the past few decades, a multitude of studies investigated the antecedents and consequences of corporate environmentalism. Extant studies exploring the consequences of corporate environmentalism predominantly measured its effects on firm performance. However, to the best of...

Government-sponsored export marketing assistance programmes exert positive effects on the export performance of firms. However, the literature ignores the central concepts of international business (i.e., psychic distance and network), international marketing (i.e., export market orientation) and international entrepreneurship (i.e., international...

Government-sponsored export marketing assistance programmes exert positive effects on the export performance of firms. However, the literature ignores the central concepts of international business (i.e., psychic distance and network), international marketing (i.e., export market orientation) and international entrepreneurship (i.e., international...

This study draws from the theory of ABV to present a framework for understanding how SMEs trying to manage their exports during a global crisis are expected to behave towards export promotion. Our study underlines the importance of setting up and updating effective and modern communication channels in order to create a positive and more instituti...

While international entrepreneurship (IE) recognizes opportunity recognition (OR) as a central activity and the prominent role of network capabilities in OR, it is not informative as to how different network capabilities influence OR in international markets. We utilize dual network capability through the lens of exploration-exploitation to better...

The current innovation of marketing embraces digital platforms. Digital marketing has become the successor to the economic development of many countries. This chapter intends to depict how to harness the power of digital marketing strategies as a driver of marketing activities. This chapter will navigate and provide an overview on search engine opt...

Virtual trade show (VTS) marketing has been growing as a major issue of interest from the last decade, attracting the businessperson and researcher. However, this body of research has not been subject to systematic review. Accordingly, the purpose of the study is to highlight past assessment, present trends, and to direct future research agenda wit...

This case study is based on the only Icelandic commercial whaling (whale hunting) company, Hvalur hf. The majority of the meat from whale hunting is exported to Japan because consumption of whale meat is insignificant amongst the locals in Iceland. This case reflects on the challenges and controversies of Hvalur hf. It further focuses on the person...

Purpose The study aims to bridge entrepreneurial capability, export market orientation and the international performance of international new ventures (INVs). Thus, multi-scale entrepreneurial capabilities have been adopted to provide more profound insights into the literature on early internationalisation. Since little is known about the anteceden...

Network analysis has emerged as a powerful framework in international entrepreneurship (IE), especially with respect to how firms recognize and seize opportunities. However, inconclusive outcomes in the existing network research, for example in the case of role of strong vs. weak ties in entrepreneurship and IE, mean that network as a capability of...

Fashion has played a vital role in encouraging the traditional aspect of Bangladesh through national products or through international markets for garments. Though Bangladesh is widely known for its large-scale, low-cost and capital-efficient readymade garments sector, the national market offers clothing attires that appeal to individuals with new...

Retailing has undergone a tremendous transition with the rise of supermarkets in developed and most middle income nations. Several factors including urbanization, income growth, and inflow of foreign direct investment (FDI) in the retail sector are major drivers for the growth of supermarkets globally including many emerging nations. This has trans...

The case study investigates the key competitive advantages, marketing strategies, opportunities and challenges of Eastern Housing Limited (EHL), the oldest and largest company in the real estate industry of Bangladesh. EHL was created in 1964 as a private limited company to reduce the housing problems of Dhaka, Bangladesh. Over the last 50 years, E...

In this paper two dimensions of dynamic international opportunity recognition (OR) construct – ’innovativeness and timeliness’ and ’modification and resource shifting’ – are identified as mediating mechanisms that link social and business networks to international performance. From a sample of 647 international new ventures (INVs) from a developing...

The purpose of this article is to review the existing literature in entrepreneurship and international entrepreneurship (IE) and propose an integrative research model of internationalization. In this conceptual paper we first present a comparative analysis of common research themes in entrepreneurship and IE and propose a unifying framework for IE...

International entrepreneurship (IE) exists at the interface of two distinct research fields - entrepreneurship and international business (IB). However, IE studies typically fail to integrate research from both fields, leaning much more towards IB. This study uses core concepts from entrepreneurship to explain the export performance of early intern...

Purpose – The purpose of this article is to review the existing literature in entrepreneurship and international entrepreneurship (IE) and propose an integrative research model of IE. Design/methodology/approach – In this conceptual paper the authors first present a comparative analysis of common research themes in entrepreneurship and IE. Based on...

The globalized economy has given rise to the new phenomenon of International New Venture (INV). As opposed to traditional internationalizing firms, INVs follow an early internationalization path from inception or soon thereafter. For many years, INVs in high-tech industries from developed economies have been the dominant research focus in internati...

Export assistance attracted many researchers during the last three decades. Considering the present realities and future possibilities in world trade, governments in many countries have increased their efforts to boost national exports. Researchers have investigated the impact of such assistance on export performance, at the national and/or firm le...

International entrepreneurship (IE) as a legitimate academic pursuit has emerged at the intersection of entrepreneurship and international business (IB) literatures. However, in reality, the field is more international than entrepreneurial. In fact, researchers in IE have seriously failed to embrace relevant literature from both IB and entrepreneur...