Ania DrzewieckaHorizons University · Department of Business Coommunication
Doctor of Business Administration
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Citations since 2017
1 Research Item
This paper highlights the role of corporate visual identity (CVI) as a competitive tool in the modern business organization. The reviewed scholarship addresses the essence of CVI, the importance of effective CVI management, and the pragmatic CVI components which are used to appeal to stakeholders. The article raises implications for professionals i...
The main interest areas are: branding, marketing, International business, global ethics, online marketplace. I am looking for any available funding / grants for researchers .
To research online industry trends in European and American markets
To investigate the significance of corporate visual identity that plays in effectiveness of engaging the right global audience through marketing communication strategies