Angeline Nariswari

California State University, Monterey Bay | CSUMB · College of Business

Purpose The extant service ecosystem literature rarely addresses the dark side of actors’ agency, which hinders further development of the service-dominant (S-D) logic, particularly with regard to understanding service ecosystem dynamics. Therefore, the purpose of this paper is to delineate the dark-side facets of actors’ agency that adversely aff...

The marketing academy continues to struggle with issues of managerial relevance. We argue that, at its core, marketing’s problems with managerial relevance do not lie in diverging roles and interests between academics and practitioners, but in the distinct lenses market actors apply to view and enact market realities. Building on market performativ...

Macromarketing is often contrasted with micro-views of dyadic relationships, such as firm/customer interactions and transactional exchange. However, developing solutions for “wicked” social problems that are often viewed through a macro lens requires an approach that considers multiple perspectives at aggregated levels of interaction. We propose a...

As a means to advance theory building in the field of marketing, we employ the translation approach to depict the theorizing process. We exemplify the usefulness of this approach by tracing the translations that produced the B2C, B2B, and A2A designations, which emerged in interaction with the long established goods-dominant (G-D) logic, and the gr...

Service-dominant (S-D) logic is a metatheoretical framework for understanding economic activity. It depicts value creation as a collaborative process in which resource-integrating actors perform service-for-service exchange in nested and overlapping service ecosystems enabled and constrained by actor-generated institutions. It is a counter-logic to...

Purpose This paper addresses the growing fragmentation between traditional and digital service innovation (DSI) research and offers a unifying metatheoretical framework. Design/methodology/approach Grounded in service-dominant (S-D) logic's service ecosystems perspective, this study builds on an institutional and systemic, rather than product-cent...

Purpose This study explores collaborative technology's effectiveness in facilitating learning in a hybrid (synchronous face-to-face and asynchronous virtual) context. In particular, the study explores the critical role of students' feeling-at-ease, including its drivers and impact on their perception of the technology. Design/methodology/approach...

With rising awareness of the need to implement sustainability practices to decelerate climate change, environmentally-conscious businesses continue to explore means to encourage responsible consumption. We apply the construal level theory (CLT) to examine how marketers can encourage more sustainable consumption behaviors through message framing. Co...

In this study, we explore brand positioning strategies used by Emerging Market Firms (EMFs) as they expand into foreign markets. Of central interest are variations in the firms’ use of global, foreign or local consumer culture positioning (Alden et al. 1999). Also of interest are ways that managerial perceptions of country differences and product c...

In this research, we explore the negative consequences of engaging customer participation through voting mechanisms. Specifically, we draw attention to the double risk of customer voting, first by identifying the adverse effects of losing, and then by revealing the potential of turning an already engaged set of customers over to underdog competitor...