Angeles Moreno

Rey Juan Carlos University | URJC · Departamento de Comunicación y Sociología

Cómo citar el artículo: Jiménez-Sánchez, L. y Moreno, Á. (2023). Comunicación para prevenir el cáncer de piel: un análisis del uso estratégico de la red social Twitter en España. Revista de Ciencias de la Comunicación e Información, 28 190-205. https://doi.org/10.35742/rcci.2023.28.e289 RESUMEN Introducción: la sociedad actual se encuentra ante e...

This research aims to evaluate the scientific production on public relations addressing Latin America through a quantitative content and bibliometric analysis of articles and special issues published between 1980 and 2020, written in the official languages of the region: Spanish and Portuguese. The results of 123 articles confirm a substantial incr...

The European Communication Monitor 2023 (ECM) Report provides an overview on the field’s changing status and on emerging or disappearing trends over more than 15 years. It presents and interprets data from almost 40,000 respondents in 50 countries collected in surveys between 2007 (when Twitter took off) and 2022 (when ChatGPT entered the scene)....

Purpose Governments around the world have shown poor capabilities in responding effectively to the COVID-19 health emergency outbreaks. After the declaration of COVID-19 as an international pandemic by the World Health Organization on January 31, 2020, three countries experienced the greatest initial impact in Europe. Sequentially Italy, Spain and...

In the wake of recent disease outbreaks, several researchers have pointed out that Crisis and Emergency Risk Communication (CERC) model is useful for guiding strategic communication during health emergencies. It is a priority to see what role this model plays in the international scientific literature. A systematic review of 90 articles published i...

The 16th annual edition of the European Communication Monitor – the world’s longest-running survey of the communications profession – is based on interviewing 1,672 communication professionals from 43 European countries. It provides valuable insights for public relations, corporate communications and public affairs. The study examines whether and...

As the Millennial generation becomes the largest generation of the global workforce, it is vital that organizations understand Millennials’ work values, motivational factors, and expectations to adjust existing employee retention techniques that may not suit this generation. The purpose of this study is to identify and analyze the major factors tha...

The 15th annual edition of the European Communication Monitor - the largest academic study worldwide on the strategic communications and PR profession - is based on interviewing 2,644 communication professionals from 46 European countries, providing valuable insights for public relations, corporate communications and public affairs. As well as dig...

This study develops models capable of finding empirical relations between social factors in practitioners’ private lives, that is to say, extra-organizational or external factors to the work environment that affect the career promotion of female professionals in public relations. The aim is to analyse some gender issues at a global level by explori...

This paper proposes the theory of integrated gendered work evaluation in public relations (IGWE). It holds that gender inequalities in the workplace are intrinsically linked to work-related evaluations, specifically measured through levels of satisfaction and stress. We theoretically place our proposal in the integrative phase of feminist theory th...

One of the core problems of misinformation and post-trust societies is, indeed, trust in communications. The undermining of the credibility of media as the backbone of democratic societies is becoming a serious problem that affects democracy, business and all kinds of public institutions and organizations in society(ies). This paper explores percep...

No está permitida la reproducción total o parcial de este libro, ni su tratamiento informático, ni la transmisión de ninguna forma o por cualquier medio, ya sea electrónico, mecánico, por fotocopia, por registro u otros métodos, sin el permiso previo y por escrito de los titulares del Copyright. Derechos reservados © 2021, respecto a la primera edi...

Most organisations face crisis situations that jeopardise the trust of their stakeholders. Crisis communication has become one of the most prominent areas in both public relations practice and research. This study presents a quantitative analysis of recent scientific research on crisis communication, in order to gather the current status and main d...

This research aims to analyze the situation of women in the communication sector in Spain. The field of communication in Spain is a feminized sector in which gender inequalities persist, such as the wage gap, the glass ceiling and obstacles to reconcile personal and work life (Moreno et al., 2018). Although progress is recognized in all these issue...

The 14th annual edition of the European Communication Monitor - an academic study on the strategic communications and PR profession - investigates six major issues for communication leaders: ethical challenges and resources for the communications profession; cyber security and communications; assessing and advancing gender equality; strategic issue...

The big data revolution has changed the way organisations operate. The implications have been phenomenal for public relations and communication management professionals who are trying to understand and manage the realm of big data and what it means for them. This study is an attempt to dive deeper into the discussion on how professionals are managi...

Presentation of the new issue by Dr. Antonio Castillo-Esparcia (University of Malaga, Spain), Dra. Ángeles Moreno (University Rey Juan Carlos, Spain) y Dr. Paul Capriotti-Peri (University Rovira i Virgili, Spain).

Social media influencers (SMIs) have become a primary stakeholder group for communication professionals. However, this phenomenon still lacks a coherent body of theory and significant gaps exist in knowledge of how organisations perceive and identify them in the context of public relations, specially through empirical and cross-cultural studies. Th...

The World Health Organization (2011) has emphasized communication as one of the biggest challenges and places risk communication among the essential competencies required to tackle a pandemic. In light of the Covid-19 crisis, the aim of this paper is to assess how information forms and sources influence the public’s information-seeking behaviors, a...

Purpose This paper aims to analyse the current literature on women in public relations to establish trends and areas of inquiry in the literature and identify research gaps for future research. Design/methodology/approach A total of 223 articles have been empirically analysed using thematic analysis to identify trends in the existing literature. T...

In this research, we investigated whether the perception of the importance of certain types of media, strategic issues, and excellence in the professional field of strategic communication in Europe differs across countries and across generations. Data were used from the 2007 (N = 1,087) and 2016 (N = 2,710) editions of the European Communication Mo...

Uno de los aspectos de mayor influencia de las redes sociales es el engagement de los stakeholders, mediante el cual una empresa puede conversar con sus grupos de interés. El objetivo del presente trabajo es realizar un análisis bibliométrico que permita identificar la importancia y la evolución del engagement en redes sociales en el ámbito de las...

Purpose It is well established that greater resilience buffers the negative effects of adverse events and conditions, allowing the affected individual to recover adequately. Resilience is a core trait for public relations practitioners, due to the challenging and pressure-laden nature of their work. However, as an individual-level trait, this pheno...

The 13th edition of the European Communication Monitor sheds light on five pressing issues for communication leaders: trust, transparency, advocacy, content strategies and artificial intelligence in communications. Empirical insights show how societies, organisations and individual practitioners are affected. The study also identifies drivers of ex...

Esta investigación longitudinal cuantitativa analiza la evolución de la profesionalización de las relaciones públicas en América Latina utilizando datos procedentes de dos encuestas realizadas en los años 2009 y 2015. En total, 1.477 profesionales participaron en estos dos estudios, confirmando la idea de que la profesionalización es un proceso din...

Big data and automation have become two major challenges for the strategic management of communication in organizations. The process of collecting, storing and analyzing large amounts of data is key when it comes to segmenting stakeholders, analyzing the environment, valuating the effectiveness of communication campaigns and, ultimately, responding...

Based on responses from almost 3,100 senior professionals from 48 European countries, this years’ edition of the European Communication Monitor (#ECM18) reveals that despite the persisting debate about fake news across Europe (agreed upon by 55.8% of the respondents), this does not filter into the day to day experiences of communication practitione...

This article raises the question of whether European public relations (PR) and communications professionals perceive a cultural transformation in the direction of hypermodernity, and if so, attempts to assess how this influences their organizations and their work. Questions were asked in the European Communication Monitor 2017, an annual survey amo...

Listening to and conversing with stakeholders has become a basic requirement for the survival of any organization in a society with insistent demands for transparency and dialogue. The aim of this paper is to examine how Latin American practitioners are using social media for corporate and networking purposes, and their perceptions about which soci...

Purpose – The purpose of this paper is to compare the perspectives of public relations professionals against those of the general public in Spain with respect to which communications activities and organizational attributes are relevant to the leadership images of organizations, and what are the characteristics of effective leaders. Design/methodol...

https://dialnet.unirioja.es/descarga/articulo/5896218.pdf Uno de los principales retos en la práctica de la gestión de comunicación en los últimos años es la relación entre los objetivos corporativos y los objetivos de comunicación. Poder evaluar y auditar las funciones de comunicación y su práctica de excelencia es vital para demostrar su valor y...

This article discusses results of the largest European survey among communication and public relations (PR) practitioners regarding the position of women in the industry. The survey was conducted online among communication and PR practitioners from 42 European countries. Using communication theories on differences in communication styles among men...

This paper assesses the evolution of professionalization of public relations in Latin America and the potential influence of three contextual variables – economic performance, political system, and press freedom- in this process. Over 1400 public relations professionals completed online surveys in 2009 and 2015 (674 and 803 respectively), creating...

This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications. Based on responses from 3,387 senior professionals from every European country, this years’ editio...

This paper originates from the results of the EU financed project, ECOPSI, which advanced understanding about the professional competences of European public relations and communication managers. The paper focuses on deficiencies in competences that practitioners identify for themselves and on the needs for the future generation that will perform f...

Despite the massive incorporation of social media into communication strategies, there is still much that we do not know about the type of content that stakeholders expect to receive and what conversations they wish to have with organizations. Numerous studies have demonstrated that an adequate use of digital media is essential to understanding and...

Excellent organisations are more open to influences from wider environments than non-excellent organisations. It is precisely this openness that gives them a competitive, strategic advantage. This holds not only for companies, but also for governmental and non-governmental organisations. Survival and success are functions of adaptation, and excelle...

You hear the language of strategy in all walks of modern life: in sport, politics, travel, dieting, personal finance, economics and, of course, business. Everybody it seems wants to be strategic today. And, especially, inside contemporary organisations. Business, government, non-profit and non-governmental organisations alike, they all have strateg...

In a professional environment research is indispensable. Successful strategies depend on research and so does the evaluation of the success of policies and interventions. Additionally the amount of data and information has grown exponentially in the last decades. Today’s question revolves around what to do with all this data? How do we analyse and...

Let’s be honest. Successful communication is difficult to achieve, especially when mass media are involved. Today media are almost always involved in the communication process. When the Canadian philosopher Marshall McLuhan described the world as a global village due to media causing its implosion there was no Internet, and the Internet changed eve...

We all love to be connected. Today we are saturated with opportunities to make friends, meet up with colleagues, find new partners and search for old ones. It is surprising we can keep any relationships as we solicit, pursue, build, relocate and re-establish numerous individual and group relationships. And this is just in our private lives. As comm...

‘What is it you do, exactly?’ A frequently asked question of communication professionals by friends over dinner, or colleagues inside the company and, worryingly, sometimes senior managers. Will they ask the same of medical doctors, lawyers or accountants? Probably not. Does it mean that strategic communication and public relations needs more profe...

In the previous chapters we have seen how communication helps the organisation to be related to the dynamic of the world. To make this happen communication departments need also to be completely embedded into the organisation they work for. That is the fourth commandment in this book: excellent communication departments are embedded in the organisa...

We live in a globalised world. Like it or not, we affect people living on the other side of the globe and they affect us. We are interdependent. And public relations is a profession concerned with management of interdependencies between organisations and their stakeholders. Political, economic, social and technological changes in the second half of...

Personal solidity, with all its ups and downs, is one of the storylines in the famous Danish television series Borgen. The series revolves around the female Danish Prime Minister Birgitte Nyborg, her ‘spin doctor’ Kasper Juul and Katrine Fonsmark, the anchorwoman of the most important Danish news show. These three characters symbolise politics, pub...

Big data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, and identifying current perceptions and applications in the professional field. A large-scale survey, with respondents from acro...

Crises are common in today's unpredictable environment rising the importance of crisis response strategies. Two societies in Europe are chosen: Finland, where trust in society is generalized to institutions, and Spain, where trust in society remains on the level of individuals. Using the results of the European Communication Monitor 2013 survey on...

‘This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.’ —Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA ‘This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out...

The 2016 edition of the largest annual study in strategic communication, corporate communications and public relations worldwide is based on responses from 2,710 communication professionals from 43 European countries. Conducted by an international research team from renowned universities, the research provides insights about big data, algorithms a...

Publishers and authors have found in the blogosphere a cheap and effective avenue for publicity and a useful tool to connect books with readers. In Spain, space devoted to book reviews in newspapers and magazines has decreased in recent years (Hernández, 2009), while the number of books published has increased exponentially and sales have dropped (...

The 2015 edition of the largest annual study in strategic communication, corporate communications and public relations worldwide is based on responses from 2,253 communication professionals based in 41 countries across Europe. Conducted by an international research team from renowned universities, the research provides insights about the future re...

Purpose – The principle focus of the European Communication Professional Skills and Innovation (ECOPSI) Research project reported in this paper is to develop understanding of the competences held by senior communication practitioners and the contributing knowledge, skills and personal attributes that are relevant to their role. The paper aims to di...

A key aspect for understanding and explaining online communication is the micro level of communication practitioners’ social media usage and their general attitudes towards digital platforms. This paper investigates how public relations practitioner's personal and professional use of social media is related to their perceptions of social media. A q...

New technologies have been considered one of the main changing forces for the profession of strategic communication (DiStaso, Stacks & Botan, 2009; Taylor, 2011) and social media use is one of the current challenges for the profession. One of the key drives for organizations to obtain the maximum advantage from these new tools is the competence of...

Este artículo analiza el liderazgo en el sector de las relaciones públicas y la gestión de la comunicación en España. Siguiendo el modelo conceptual de Meng y Berger (2011), se abordan los requisitos y características de los ‘líderes excelentes’, sus creencias y percepciones sobre el liderazgo, los desa - fíos que afrontan en la actualidad, así com...

Leadership in public relations and communication management in Spain is analyzed in this paper. Following Meng and Berger's conceptual model (2011), the prerequisites and characteristics of outstanding leaders in communication are examined, as are their personal beliefs and perceptions about leadership, the major challenges facing Spanish leaders i...

El objetivo de esta comunicación es conocer mediante un procedimiento sistemático el estado de la educación superior de grado de Relaciones Públicas en España. El inicio de este estudio se inscribe en el marco del proyecto ECOPSI, financiado por la UE, sobre las competencias profesionales de los relaciones públicas en Europa. Los resultados que se...

The aims of the paper and presented research are to monitor trends in communication management and to evaluate specific topics that include decision-making style, leadership style, role enactment and the power of communication departments in Europe. This paper is based on data from the European Communication Monitor (ECM) annual research, the most...

Resumen Este artículo ofrece un análisis comparativo de los factores de liderazgo en el sector de las relaciones públicas y la gestión de la comunicación entre España y el conjunto de los 23 países que han participado en el Cross-Cultural Cultural Study of Leadership in Public Relations and Communication Management, promovido por la Universidad de...

A broad study in 43 European countries shows that 70% of communication professionals encounter at least one crisis a year, mostly institutional, related to the performance of the organization or a crisis in management or leadership. Organizational response and image restoration approaches are mainly based on information, sympathy and defense strate...

FI). Asimismo ha trabajado como consultora externa para distintas instituciones y empresas. Es miembro activo del Grupo de Estudios Avanzados en Comunicación (GEAC) y participa en proyectos de investigación de este colectivo. (Routledge Publishers, USA), director del jurado de la International German Public Relations Award (Berlin) y director acadé...

Since its first issue in 2007, results of the European Communication Monitor (ECM) have allowed identifying public relations and communication management tendencies in Europe, describing the main characteristics of practitioners of this area as well as communication instruments used, strategic topics, executive roles or its influence on corporate d...

The European Communication Monitor (ECM) 2010 showed that digital communication and social media have grown in importance in the media mix of European organizations. Both new media types are positively correlated to the perceived impact of public relations (PR) in the organization. Specifically social networks and online videos are considered the m...

During election campaigns the agenda setting effect is of particular interest because the media are a privileged channel for the information about the candidates. We studied the transfer of importance on the campaign issues in the 2008 elections in Spain. We used a logistic regression with the post-election survey data from CIS to explain the agend...

The study, run by five leading European universities and sponsored by Ketchum Pleon, the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), is conducted annually and is now in its sixth year. It examines the current state of the communications industry in Europe and...

Desde su primera edicion en 2007, los resultados del European Communication Monitor(ECM) han permitido identificar las tendencias en relaciones publicas y la gestion de lacomunicacion en Europa, describiendo las caracteristicas principales de los profesionalesdel sector, asi como los instrumentos de comunicacion que utilizan, los temasestrategicos,...

Las responsabilidades empresariales y su interpretación a través de conceptos como RSC, ciudadanía corporativa o desarrollo sostenible (RSC/CC/DS) se sitúan hoy en el centro de la investigación en relaciones públicas y gestión empresarial. Sin embargo, la comunicación parece aún el vínculo oculto de la responsabilidad corporativa. Todavía existe un...

A “Macropesquisa latino-americana de comunicação e relações públicas” (LatAmCom 2009) investiga as tendências, o profissionalismo e os papéis sociais da profissão em dez países, por meio das opiniões de uma mostra representativa de profissionais. A seção do questionário que se refere a tendências foi organizada originalmente pelo European Communica...

The European Communication Monitor (ECM) is an extensive longitudinal research project to monitor trends in public relations and communication management and analyze the changing framework for the profession in Europe. The 2009 ECM edition identifies the main characteristics of individual practitioners and the organizations where they work. The aim...

Resumen El objetivo del artículo es explorar el papel de la comunicación estratégica política en el proceso de agenda-setting. Concretamente, se centra en el primer y segundo nivel de la agenda entre candidatos a través del análisis de contenido de los materiales de campaña de los dos partidos mayoritarios en las elecciones generales de 2004. La co...

Purpose The aim of this study is to deepen the understanding of corporate web sites – of which corporate social responsibility, corporate citizenship and sustainable development (CSR/CC/SD) issues are included – which stakeholders are privileged, and which mechanisms of inner and outer control are referred to in these web sites. Design/methodology...

The European Communication Monitor (ECM) research explores the current developments for communications disciplines, practices and instruments. It is an extensive research project to monitor trends in communication management, analyse the changing framework for the profession driven by European integration and evaluate specific topics of relevance t...

Throughout the last years, research into communication management, strategic communication and public relations (which are used as synonyms here) has evolved as a broad and strong discipline in Europe. Original theories and concepts have been developed – ranging from overall frameworks based on sociological theories to advanced theories of corporat...

As consequence of the growth of the public relations and the strategic communication there has been increased the interest to know the professional practice across the world. Diverse studies have been realized in the last decades from the perspective of international public relations and specifically from the contextual level. Nevertheless, only in...

This paper is part of a comprehensive study of the wedding of the Spanish Crown Prince as a media event. The authors analyze the event from two points of view. On the one hand, they use a quantitative perspective to explore the data gathered from television audience measurement. The size and profile of the audience are analyzed and the issue of “so...

This comparative, contextualized research conducted between 2003 and 2004 summarizes and discusses the impact of the socioeconomic and political environments on the practice of public relations in Colombia, Mexico, and Venezuela. Sixty-one in-depth, semi-structured interviews were conducted with top-level professionals in the capital and main comme...

This paper is part of a comprehensive study of the wedding of the Spanish Crown Prince as a media event. The authors analyze the event from two points of view. On the one hand, they use a quantitative perspective to explore the data gathered from television audience measurement. The size and profile of the audience are analyzed and the issue of "so...

Purpose – The main objective of this study is to examine the presence and organization of information on corporate responsibility that is on the corporate web sites of companies that belong to the index of the Spanish stock market. Design/methodology/approach – The authors have designed a specific tool to identify corporate responsibility issues an...

Recently, corporate responsibility has become a prominent issue internationally. It has also become a research priority in public relations, having been considered one of the key aspects of that field for decades. Several studies have shown the importance of the Internet and of corporate websites as public relations tools and the growing relevance...