Ángel Herrero-Crespo

• Doctor of Business Administration
• Full Professor of Marketing at University of Cantabria

Purpose This paper aims to analyse the determinants of the intention to share a post about an environmental issue posted by a tourism destination on Facebook. The authors use the stimulus-organism-response (SOR) model as a theoretical framework and consider cognitive variables (destination social responsibility, tourist social responsibility and th...

Social media is a particularly useful tool to promote sustainable tourism destinations. However, little is known about consumer engagement with social media communication in a destination social responsibility (DSR) context within the tourism industry. Grounded in the Stimulus-Organism-Response model, this study examines the factors that influence...

The tourism sector after COVID-19 has raised different concerns that have lead to a development towards a more sustainable model of tourism. After the health crisis, the increase in environmental awareness of tourists has become evident. In this context, the great paradigm of ‘small-scale’ tourism has been developed as opposed to traditional touris...

This paper examines how tourist behaviour is conditioned by the COVID-19 pandemic, developing a theoretical framework that considers not only traditional variables such as image, satisfaction, and variety seeking, but also the risks perceived during a pandemic to better explain loyalty towards a tourist destination. Moreover, the paper explores whe...

Sustainable tourism should be promoted as a new system for the sustainable management of resources from a socioeconomic and environmental point of view. For this purpose, it is necessary to develop a tool capable of assessing the impacts associated with the sector and to identify which actions are currently being addressed in order to achieve the d...

This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel’s image will positively influence stay intention and willingness to pay...

Purpose This paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information seeking and acquisition. Design/methodology/approach The fashion retailing environment is more omni...

Social network sites are a new communication channel to convey CSR information. They are interactive channels that let users participate, spread content and generate positive and negative electronic word-of-mouth about companies (eWOM) that can dramatically affect their reputation and future business. To identify the factors behind this behaviour,...

Corporate social responsibility (CSR) has become an essential concept in the context of the hospitality industry, where it is considered as a significant factor in competition and firms’ survival. However, little is known about the factors that influence electronic word of mouth (eWOM) regarding CSR communication through social media in the hotel c...

This study aims to examine how the macro and micro image of Spain affect the preferences of European citizens about Spanish clothing and wine brands. A quantitative research method was developed using an electronic survey aimed at non-Spanish European citizens over 16 years old (298 valid responses were obtained). The results indicate that the micr...

Purpose This paper aims to analysis the factors that explain the effectiveness of a corporate social responsibility (CSR) communication on Facebook by a hospitality company. Taking the affect transfer hypothesis (ATH) model as a basis, the influence of beliefs about the company (attributions and corporate image) is studied and variables related to...

This paper focuses on the factors that determine the popularity of the destination content posted on social media by the destination marketing organizations (DMOs). Specifically, it aims to study the extent to which the destination image attributes included in content posted by DMOs (i.e. firm generated content or FGC) increase popularity. Moreover...

Purpose In this paper, literature regarding the definition and classification of entrepreneurship competencies is revised and areas of improvement are identified. Based on this literature review, the paper proposes the theoretical Model of Teachable Entrepreneurship Competencies (M-TEC) that is also tested empirically. Design/methodology/approach...

Social media has emerged as a powerful and successful tool to disseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CSR since news media materializes corporate goals regarding CSR issues. However, no prior studies...

Social media has emerged as a powerful and successful tool to disseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CSR since news media materializes corporate goals regarding CSR issues. However, no prior studies...

This article is a first step in examining reward-based crowdfunding in tourism as a socially responsible investment where individuals collaborate with projects that contribute to the development of their communities in economic, environmental, and/or sociocultural terms. Thus, the present study develops a model where social consciousness and percei...

With the rise of information and communication technologies in today’s world, many regions have begun to adapt to more resource-efficient communities. Integrating technology into a region’s use of resources, also known as smart territories, is becoming a trending topic of research. Understanding the relationship between these innovative techniques...

Although reward-based crowdfunding projects have experienced high growth in recent years, it is necessary to emphasize that not all the campaigns have success. Under these circumstances, this paper studies the influence of two potential funders' motivations (i.e., project attachment and business viability) on their behavioral intentions (i.e., the...

Growing environmental awareness has made customers change their attitudes and increasingly demand that the hospitality industry provides products and services that are environmentally friendly. This sector faces increasing pressure to operate in a more ecofriendly manner given its negative influence on the natural environment. Extant research demon...

Purpose This study aims to explore the relationships among green practices, environmental corporate social responsibility (CSR) image, customers’ trust and their behavioral intentions in a certified hotel context and examine the moderating effect of customers’ involvement in the buying process. Design/methodology/approach A survey was used to coll...

This paper explores a causal model, using Structural Equation Modelling (SEM), in order to understand how the perceived effectiveness of ‘flipped classroom’ and students’ satisfaction with this technique can be affected by students’ engagement in ‘flipped classroom’ activities as well as the complexity and task orientation of such activities. The f...

Purpose The purpose of this study is to develop an integrative model of credit granting to small- and medium-size enterprises (SMEs) incorporating the loan officers’ perceptual factors about SMEs (risk and trust) and accounting information (quality and usefulness). Moreover, the role of auditing on credit granting has been studied. Design/methodol...

This study analyses whether loan officers’ perception of the accounting information quality (AIQ) and the trustworthiness of SMEs are associated with a better willingness to grant them credit. Empirical evidence is obtained from a survey of 471 bank loan officers in Spain, who are asked to answer in relation to audited and not-audited firms. Using...

Considering host communities as brands in the eyes of local people, our study examines how resident attitudes towards tourism and tourists are influenced by two brand factors: (a) equity perceptions related to their communities (i.e., brand equity) and (b) identification with their communities (i.e., brand identification). Our empirical results ind...

The present study analyses the influence that perceived default risk and accounting information quality have on the process of credit granting to small- and medium-sized enterprises (SMEs). Empirical evidence was obtained from a survey of 471 bank loan officers in Spain, in which they were asked to answer questions relating to audited and not-audit...

This study contributes to literature on the internationalization of SMEs by analysing the influence of International Market Orientation, Network Capability, and International Entrepreneurial Orientation on the International Performance of this kind of businesses. Particularly, both the direct effects of explanatory variables of International Perfor...

In a nowadays context where the social network sites (SNS) have a widespread use among users and enterprises, this paper aims to analyze the factors determining the adoption of SNS for marketing purposes by hospitality microenterprises. With this objective, our study develops a model that includes: 1) the two pillars of market orientation for compa...

This paper develops an integrative model that includes the dimensions of destination brand equity (i.e. awareness, image, quality and loyalty), as well as a key behavioural variable that is tourist satisfaction. In particular, our paper aims to contribute to the literature: (1) by examining the relationships between the dimensions of destination br...

In our study of the “perceptions–attitudes–behaviours” sequence, we explain how resident perceptions of tourism’s impacts on host communities influence not only their attitudes towards tourism, but also their attitudes towards tourists – i.e. a new variable that has recently been introduced in literature. Moreover, we introduce the behavioural supp...

Environmental certifications are considered an extremely useful tool to promote sustainable tourism; however, little is known about customer perceptions of these schemes and how these certifications might relate to customer behavior when there are customer segments with different levels of environmental consciousness. This study develops a model th...

En la Unión Europea se está viviendo actualmente un intenso debate en torno a la regulación de la auditoría de cuentas. Uno de los temas más relevantes y controvertidos es la definición del tamaño de las empresas obligadas a auditarse. Este trabajo está centrado en el estudio de la contratación voluntaria del servicio de auditoría. En concreto, se...

This paper analyzes the usefulness of auditing in processes of credit granting to SMEs. A survey of 471 risk analysts in Spain shows that the fact that financial statements are audited increases perceived quality of accounting information, reduces perceived risk in operations, increases trust in companies and has a positive impact both on the proba...

Despite the outstanding growth of social network sites in recent years, more research is needed to better understand how users' intentions to share their experiences with products and brands are formed through these applications. With this in mind, this study takes the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as a reference and...

The pre-incubation phase is critical in the forming of entrepreneur’s intention and however it is almost missing in literature. Using the entrepreneurship models based on the beliefs–attitude–intention relationship, a sample of 167 pre-incubated entrepreneurs within the well-known System of Business Incubators of the Monterrey Institute of Technolo...

El enfoque basado en competencias es cada vez un medio más común para estudiar las características esenciales de los buenos emprendedores. Concretamente, si lo que se busca es la creación de empresas, entonces las competencias que han de desarrollarse son las de emprendimiento, cuya enseñanza y fomento conducen a la mejora de aspectos tales como la...

Purpose The purpose of this paper is to analyze how country image affects the dimensions of country brand equity (CBE) (i.e. awareness, image, perceived quality and loyalty) in the higher education sector, as well as the interrelationships between these dimensions. Design/methodology/approach Quantitative research with 208 international students...

This paper focuses on the customer-based brand equity for a tourist destination, and develops a model including the dimensions of this construct (i.e. awareness, image, perceived quality and loyalty). Accordingly, loyalty is considered the main dependent variable in the model developed here. A major contribution of this paper is that it takes into...

The emergence of Web 2.0 has revolutionized the use of the Internet as a communication channel. The term “Web 2.0” includes a wide range of electronic applications, also called “social media” (e.g., social network sites, recommendation websites, blogs, and photo and video sharing platforms), that facilitate interactions among individuals as well as...

Purpose – The purpose of this paper is to advance in research on consumer psychology of hospitality, since it investigates how online search behavior of users (particularly, information search and choice) is influenced by the opinions of other people in a new context characterized by the generalized use of Web 2.0 applications. Design/methodology/...

This research examines the effect of market orientation and the managers' propensity for implementing technological innovations in small retailers. In particular, the authors consider four management IT: computerized order management systems, inventory and sales control systems, customer information management systems, and commercial web pages. Inf...

This research focuses on the effect that country image, city image and university image has on students' a priori satisfaction with the assigned destination for their international exchange programme (Bachelor and Master). In particular, this study establishes six hypotheses related to the causal relationships among the different typologies of imag...

This study examines the influence of perceived risk on entrepreneurial desirability and feasibility as determining factors in the intention to start a self-owned business. Specifically, a multidimensional approach is taken to examine the different types of risks associated with entrepreneurship: economic, social, time, health and personal risks. Th...

This study develops an integrative model to explain the influence on behavior, as perceived by users, of the content posted by other users on social network sites. In particular, empirical research was carried out in the hotel sector, where social network sites are widely used by individuals in the pre-purchase stage (i.e. information search and ch...

Purpose Based on the Theory of Planned Behaviour, the purpose of this paper is to analyse the influence of the advantages and disadvantages of entrepreneurship surrounding the entrepreneurial intention on a university context. Design/methodology/approach To test the hypothesis it is used a quantitative research. With a structural equations approac...

This study examines the influence of individuals' values and lifestyles on the use of information and communication technologies. In particular, an adaptation of the VALS scale to the Spanish case is carried out and the influence of the identified values in the acceptance of information and communication technologies that are in different stages of...

Este trabajo analiza el efecto de las ventajas e inconvenientes percibidos en el emprendimiento sobre la intención de crear un negocio propio, tomando como referencia la Teoría de Acción Razonada. La muestra está compuesta por 274 estudiantes de la Facultad de Ciencias Económicas y Empresariales de la Universidad de Cantabria. Para contrastar las h...

El presente estudio analiza si el hecho de conocer a un emprendedor influye en la percepción que tienen los alumnos universitarios sobre las motivaciones y frenos a emprender. Los resultados permitirían conocer qué grado o potencial de influencia tiene el emprendedor en su entorno cercano. El trabajo se desarrolla bajo el marco teórico de la Teoría...

En un entorno de recesión económica como el actual, en el que la tasa de empleo supera el 25%, el emprendimiento se presenta como una salida a considerar, especialmente si se tiene en cuenta que más del 99% de las empresas españolas son PYMES. Dada la relevancia del emprendimiento como medio para potenciar el desarrollo económico y social de las re...

El presente trabajo analiza la intención emprendedora de los estudiantes universitarios. Para ello se toma la Teoría de Comportamiento Planificado como marco de referencia y se realiza una encuesta entre los alumnos de la Universidad de Cantabria. De este modo se estudian algunos de los elementos que según la literatura existente influyen en el esp...

Nowadays celebrity endorsement has become a popular marketing technique in the non-profit sector. However, there is still a degree of light and shade as regards the determinants of the effectiveness of this communication strategy. Taking into account the significant lack of studies in this particular field, the current research presents a causal mo...

This paper analyses the factors that determine the adoption of electronic commerce by consumers, examining the influence of two variables that have rarely been studied in the field of online purchasing: users' perceived compatibility with e-commerce and their prior experience of online purchasing. With this aim, we consider the Technology Acceptanc...

This paper analyses the effect of the perceived advantages and disadvantages of entrepreneurship surrounding the starting of a new business and it is based on the Theory of Reasoned Action. The sample contains 274 students of the Faculty of Business and Economics (University of Cantabria). A structural equation approach is used to test the research...

This article analyzes the factors determining the intention to use the websites of the rural tourism accommodations to search for information and to make online reservations. Based on the Technology Acceptance Model (TAM), a model is developed to explain the intention to use the websites, incorporating as explanatory variables the perceived usefuln...

Past research has focused on the dimensions (consequences) of perceived risk and the effect of global risk on e-commerce adoption by consumers. This paper uses a new approach to examine the influence of perceived risk on e-commerce adoption and, on the basis of the Theory of Planned behaviour (TPB), develops an integrative model that includes the e...

This study examines the factors that influence the effectiveness of customer loyalty programmes to cause a change in consumers' behaviour in retailing services. In particular, three explanatory variables are analysed: the quality of service offered to the customer, her/his trust in the company, and her/his attitude towards loyalty programmes. The r...

This study explores the process of adoption of new information technologies by the users of rural tourism services and, more concretely, the underlying psychological factors of individuals that explain their intentions to make bookings or reservations directly through the websites of the rural accommodations (online purchase intentions). Based on t...

The present study attempts to analyse the factors that determine e-commerce adoption by final consumers. In particular, following Taylor and Todd's approach (Taylor, S. and Todd, PA., 1995 understanding information technology usage: a test of competing models. Information Systems Research, 6(2), 144–176), an overall adoption model of internet shopp...

Taking the Theory of Planned Behavior as a theoretical framework, this study analyzes how commercial features of the Internet determine its adoption as a sales system. In particular, the study examines the influence of product perception, shopping experience, information provided or the level of risk perceived on the adoption of B2C e-commerce. The...

The risk or uncertainty perceived on a conduct (e.g. purchasing or consuming of a product, or using an information system) by the individuals has been traditionally identified as one of the main determinants of consumer behavior. In particular, the influence of perceived risk has been specially linked to high involvement products or conducts (Laure...

The present study analyzes the influence that perceived risk in online shopping has on the process of e-commerce adoption by end consumers. With this aim, the Technology Acceptance Model is taken as a reference framework, proposing an Extended E-Commerce Acceptance Model that includes the diverse constructs of perceived risk: financial, performance...

This paper analyses the factors that affect the adoption of customer fidelization programs by micro-retailers, paying special attention to the influence exerted by innovativeness. In particular, an extension of Technology Acceptance Model is proposed. adding the managers' personal innovativeness in the field of new technologies as an explanatory va...

Este trabajo examina los factores que condicionan la implantación de programas de fidelización de clientes en el pequeño comercio detallista, con especial atención a la influencia de la propensión a innovar. En particular, se define una extensión del Modelo de Aceptación de Tecnología que incorpora la propensión a innovar del decisor en el ámbito d...

This paper analyses the factors that lead Internet users to becoming online shoppers. In particular, assuming that Internet is an innovation affecting the way individuals shop, a model of electronic commerce adoption is proposed that adds personal innovativeness to the traditional formulation of the Theory of Planned Behaviour. The theoretical mode...

This study attempts to analyze e-commerce adoption, proposing a global model that integrates the most relevant approaches in the literature. Gatignon and Robertson’s Adoption Model is taken as a reference framework because of its overall nature and its agreement with the main theories used to explain e-commerce acceptance. Thus, the model proposed...

Este trabajo examina los factores que condicionan la adopción del comercio electrónico, y llevan a los internautas a convertirse en compradores en la Red. En particular, tomando como referencia el Modelo de Aceptación de Tecnología, se estudia la influencia de la utilidad percibida por los consumidores en la decisión de compra virtual. Así mismo, s...

This paper analyses the factors that affect the adoption of e-commerce and lead consumers to become online buyers. In particular, taking as a basis the Technology Acceptance Model, we study the influence of consumers' perceived usefulness in the decision to buy in the Web. Moreover, we propose an e-commerce adoption model that includes five sources...

El presente trabajo se centra en la identificación de diversas dimensiones de comportamiento corporativo, para ponerlas posteriormente en relación con la imagen global de las empresas y la lealtad hacia las mismas. Partiendo de una revisión de literatura sobre la imagen, se plantean una serie de hipótesis a contrastar dentro del sector de las telec...

El presente trabajo se centra en la identificación de diversas dimensiones de comportamiento corporativo, para ponerlas posteriormente en relación con la imagen percibida de las empresas y la lealtad hacia las mismas. Mediante un modelo probit ordenado se comprueba que en la valoración de una compañía de telecomunicaciones por parte de sus empresas...

The present work focuses on identifying the different dimensions of corporate behaviour so as to relate them to companies' perceived images and client loyalty. The literature dealing with corporate image was reviewed and a series of contrasting hypotheses proposed within the telecommunications' sector. This was tested by using an ordered probit mod...

The study of corporate social responsibility has been the object of much research in recent decades, although there is a need to continue investigating its benefits as a marketing tool. In the current work we adopt a multi-dimensional perspective of social responsibility, and we carry out market research to determine the perceptions of users of mob...

Una de las mayores preocupaciones de una formación política consiste en la identificación de los factores determinantes del voto electoral. Teniendo en cuenta esta idea, y sobre la base de la teoría del procesamiento de la información, se desarrolla una investigación que trata de determinar la relevancia de los factores ideológicos y de la evaluaci...