Aneesh Zutshi

Universidade NOVA de Lisboa | NOVA · Department of Mechanical and Industrial Engineering (DEMI)

The contemporary market positions digital marketing as a powerful mediator between efficient digital interaction, data interpretation opportunities, and business growth, while extending its impact potential to tackle different growth challenges. As start-ups usually have limited resources and struggle with customer engagement, retention, and other...

Blockchain technologies have seen a steady growth in interest from industries as the technology is gaining maturity. It is offering a novel way to establish trust amongst multiple stakeholders without relying or trusting centralised authorities. While its use as a decentralised store of value has been validated through the emergence of cryptocurren...

Since the last few years there have been a massive spurt of Research on Blockchain Technologies and several attempts at incorporating them for a myriad of Business Applications. Blockchain Technologies promised to bring about decentralized Trust having the potential to disrupt digital ecosystems by providing alternatives to centralized storage and...

The Digital Platform Business Model has caused massive disruption across multiple industries and services and led to optimising efficiencies, speeding up information sharing and dynamising of business processes. This new phenomenon has pushed businesses into redesigning their strategy, and enabled economies of scale for several smaller companies, t...

This article analyzes the potential benefits of applying Nudge Theory for risk management in scaling up companies. Considering importance of risk management in preventing failure of firms to entrepreneurs; this research uses the notion of Behavioural Economics to offer valuable insights into how scaling up companies can benefit from the implementat...

Digital marketing has received much attention from most firms recently. With the increasing competition and exigency, marketing managers’ need for reliable and scientifically supported decision systems to assist them has never been greater. This paper presents a management model for estimating the quantity of online leads they should generate in a...

Purpose Searching the tender notices that publish every day in open tendering websites is a common way for finding business opportunity in public procurement. The heterogeneity of tender notices from various tendering marketplaces is a challenge for exploiting semantic technologies in the tender search. Design/methodology/approach Most of the se...

Online businesses can be represented as a complex interaction of interconnected online users responding to the value proposition of an online company. We propose a Dynamic Agent-Based Modeling framework (DYNAMOD) that aims to explain these complex dynamics. This framework aids in the creation of simulation models that mimic the actual market behavi...

Public procurement is the purchase of goods and services by a public authority. Open tendering opens up sufficient and fair competition between suppliers and ensures that public contracts are awarded fairly, transparently and without discrimination. A public e-procurement platform allows to reach these objectives through a public tendering e-market...

The appearance of the Internet allowed companies to discover new ways of reaching out to their customers and establish a digital connection with them. Today, Digital Marketing (DM) is a vital component of every business to do so and start-up accelerators are no exception. This paper explores DM strategies used by these entities, namely which are th...

Accelerators have become an important agent for the growth of new Startups across the world. They provide training and mentorship to startups and help them find investors. However the very nature of accelerators is evolving as they are trying to evolve sustainable Business Models. Through an in depth literature review, we try to explore a deeper un...

Competitive pressures require manufacturers to continually find ways to reduce costs and increase market access. Internet-based technologies such as e-procurement (electronic procurement) provide increased buying and selling opportunities to manufacturers. E-catalogues are electronic representations of information about the products and services of...

Factories of the future (FoF) is a relatively new topic focusing on developing competitive manufacturing. Exploiting cloud services is a vital area for FoF. The collaboration between different cloud vendors can provide better quality of service at a lower price. This paper discusses a framework which supports inter-cloud interoperability in a heter...

This paper introduces a Dynamic Agent Based Modelling Framework (DYNAMOD) that is designed for developing Digital Business Simulations. The model is based on literature review of three complementary research areas: Business Models, Business Applications of Agent Based Modeling and Digital Business Characteristics. This Framework is customisable and...

This paper presents an Agent Based Modeling Framework that can be used to model any internet based business. The model captures the unique characteristics that define how online users interact, share information, and take product adoption decisions. This model can be used to simulate business performance, make business forecasts, and test business...

This paper presents an Agent Based Modeling Framework that seeks to provide a generic model that can be used to simulate any internet based business. The model captures the unique characteristics that define how online users interact, share information, and take product adoption decisions. This model can be used to simulate business performance, ma...

In e-procurement, companies use e-catalogues to exchange product information with business partners. The large variety of e-catalogue formats which are used by various companies make it difficult to match a product request from a buyer (buyer e-catalogue) with products e-catalogues. While, there are too many different standards for e-catalogues in...

This paper proposes a model that captures the factors for the deployment of building information modelling (BIM) that are responsible for business interoperability in the context of collaborative business processes' construction networks. To validate the theoretical model, a case study is presented regarding a construction collaborative network, wh...

This paper provides a literature review of three complementary research areas: Business Models, Business Applications of Agent Based Modeling and Digital Business Characteristics. Based on these reviews, a Dynamic Agent Based Modelling Framework (DYNAMOD) is developed for performing Digital Business Simulations. This Framework is customisable and c...

Over the last decade, the context of interoperability has been changing rapidly. It has been expanding from the largely technically focused area of Information Systems toward Business Processes and Business Semantics. However, there exists a need for established methods to define Business Interoperability and provide for measuring its performance a...

This paper proposes a model that closely captures the factors that are responsible for Business Interoperability in the context of collaborative business processes for the deployment of Building Information Modeling. The Business Interoperability Quotient Measurement Model (BIQMM), uses an interdisciplinary approach to capture the key elements resp...

Today all kinds of innovations and research work is done by partnerships of competent entities each having some specialized skills. Like the development of the global economy, global innovation partnerships have grown considerably and form the basis of most of the sophisticated innovations today. To further streamline and simplify such cooperation,...