Andrzej Rapacz

Andrzej Rapacz
Wroclaw University of Economics and Business | WUE · Faculty of Management, Information Systems and Finance

Professor

About

20
Publications
18,201
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31
Citations
Introduction
Skills and Expertise

Publications

Publications (20)
Article
Purpose. The identification of current, global trends in health tourism and their confrontation with the development potential of selected Polish spa enterprises. Method. The study was of exploratory nature and used the focus group interview method. Seventeen people participated in the discussion, including the management board representatives of s...
Article
Full-text available
The effective functioning of tourist enterprises requires, among others, good knowledge of their customers’ purchasing preferences. Secondary sources, e.g. the available research reports, may turn out helpful in this respect. The purpose of this article is to assess the usefulness of Flash Eurobarometer research results to analyse changes in the Eu...
Article
Full-text available
In the situation of insufficient subsidies for the substantive activities of museums, primarily the ones funded by the local governments, as well as low attendance of visitors, not really interested in the traditional offer of such institutions, there is an urgent need to extend it with additional elements corresponding to the expectations of a con...
Article
W sytuacji niewystarczających dotacji na działalność merytoryczną muzeów, zwłaszcza samorządowych, a także niskiej frekwencji zwiedzających, słabo zainteresowanych tradycyjną ofertą placówek, istnieje pilna potrzeba wzbogacania jej o dodatkowe elementy odpowiadające oczekiwaniom współczesnego klienta. Obserwacja prężnie działających muzeów w Polsce...
Article
In the situation of insufficient subsidies for the substantive activities of museums, primarily the ones funded by the local governments, as well as low attendance of visitors, not really interested in the traditional offer of such institutions, there is an urgent need to extend it with additional elements corresponding to the expectations of a con...
Article
Physical fitness is a necessity for those living with a spinal cord injury, yet access to fitness facilities, equipment, and specially trained fitness experts are limited. This article introduces the concept of a network of fitness facilities specially geared towards individuals with spinal cord injury and other neurological disorders. The Communit...
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Socio-economic challenges of sharing economy for the local tourism policy. The case of Barcelona. The article discusses problems of sharing economy impact on the local economy of tourism oriented cities, based on the case of Barcelona. It presents the directions influencing the developing socio-economic trend on the functioning of enterprises, lo...
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The article characterizes the selected information sources referring to the clients of travel services(activity on websites or social networks and mobile applications used), next an attempt is made to transform the information collected from the aforementioned sources into knowledge allowing effective marketing management of a tourist enterprise. T...
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Market observation indicates the development of a new model for running a business in hospitality industry, referred to as smart hotels. This model is specifically distinguished by the new information and communication technologies. The concept of smart hotels is relatively new and can be regarded as an innovative solution in tourism. The presented...
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The primary purpose of the article is to characterize the two trends in tourism consumption, mutually determining each other, and their impact on the distribution strategies of entities operating in the sector of tourism organization and intermediation. By means of applying the method of scientific publications, both domestic and foreign, review th...
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In this paper, there will are presented both the essence of the relationship marketing concept and the characteristics of CRM class systems, as well as basic advantages and threats resulting from their implementation. There will be also described results of the questionnaire survey, which estimated the awareness and level of application of marketin...
Article
Full-text available
The economic crisis, which has affected the global economy in recent years, also exerted impact on, among others, the tourism sector. It view of the worse financial and economic results obtained by enterprises operating in tourist sector and other negative phenomena tourist entities started paying attention to tools adequate for crisis management....
Article
Full-text available
Characteristics of local development planning from the perspective of planning documents referring to selected tourist communes Local development planning (including the preparation of planning documents) as well as undertaking initiatives and tasks supporting local development (resulting from planning documents) play the key role in local developm...

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