Andri Dayarana K. Silalahi

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• Doctor of Philosophy
• Assistant Professor at Chaoyang University of Technology

The significance of social media content in consumers’ decision-making journeys has acquired substantial attention among scholars and business practitioners in recent times. However, the exploration of how marketing strategies should design social media content to influence behavioral intentions remains fairly inadequate, particularly within the to...

The advent of Chat-GPT, an AI-driven technology, is reshaping various sectors, particularly higher education. This study, merging the Unified Theory of Acceptance and Use of Technology (UTAUT) with the Protection Motivation Theory (PMT), explores the relationship between technology adoption and protection motivation in higher education, addressing...

The introduction of ChatGPT in academia has raised significant concerns, particularly regarding issues like plagiarism and the ethical use of generative text for academic purposes. Existing literature has predominantly focused on ChatGPT adoption, leaving a notable gap in addressing the strategies users employ to mitigate these emerging challenges....

Incorporating AI tools like ChatGPT into higher education has been beneficial, yet the extent of user satisfaction with the quality of information provided by these tools, known as user information satisfaction (UIS) and information quality (IQ) theory, remains underexplored. This study introduces a UIS model specifically designed for ChatGPT’s app...

ChatGPT’s impact on education is both significant and inevitable, presenting a paradox of threats and benefits. While studies have explored ChatGPT’s usage, intention, and motivation, few have addressed its paradoxical use from a benefit-risk-coping perspective, leaving gaps in practical and theoretical solutions. This study integrates the Unified...

Live-streaming e-commerce is revolutionizing online retail by fostering real-time consumer engagement, yet limited research explores how streamer and platform characteristics jointly influence trust and drive consumer engagement behaviors (CEB). This study examines how streamer attributes (beauty, humor, passion, expertise, and warmth) and platform...

In the face of pressing global challenges, coupling the synergy of dance arts, sustainability, and marketing communications emerges as a potent catalyst for advancing sustainable behavior within society. Although prior research has examined the emotional stimulations raised by dance performance, it has not systematically demonstrated the role of da...

In an era where consumers increasingly prioritize sustainability, there is a growing preference for eco-friendly products and ethical brand practices. However, the impact of a brand sustainability on customer satisfaction, particullarly the emotional and social value customers associate with these practices, remains underexplored. This study examin...

Leadership is essential for organizational success, especially in educational institutions. This study aims to explore how authentic leadership can enhance employee performance and creativity. Previous research has often overlooked the significant role of authentic leadership in fostering higher levels of creativity and performance within education...

Impulsive buying behavior is crucial for understanding the psychological dynamics of consumer purchasing in the online marketplace. Identifying antecedents and moderating factors is vital to comprehensively understanding impulsive buying behavior. This research explores the influence of the Big Five personality traits on impulsive buying behavior i...

The investigation examines English proficiency levels across Taiwanese primary education, revealing a significant divergence in skills characterized by an M-shaped distribution among students in the fifth and sixth grades. To address this disparity, the study employs a performance evaluation method that combines importance–performance analysis (IPA...

This study advances the body of knowledge on social media utilization within Small and Medium-sized Enterprises (SMEs) by integrating complexity, cost, and capability into the Technology-Organization-Environment framework. It critically examines the influence of these factors on the adoption of social media marketing strategies to improve SMEs perf...

Live streaming has gained substantial significance in the e-commerce realm, attracting the attention of scholars due to its profound impact on the consumer decision-making journey. However, previous studies have not sufficiently investigated into the complex of marketing strategies through trust transfer mechanisms and socio-technical aspects, cons...

Incorporating AI tools like ChatGPT into higher educational settings has been beneficial for education, yet the extent of user satisfaction with the information provided by these tools, known as user information satisfaction (UIS), remains underexplored. Our study introduces a UIS model specifically designed for ChatGPT's application in the educati...

In the face of pressing global challenges, coupling the synergy of dance arts, sustainability, and marketing communications emerges as a potent catalyst for advancing sustainable behavior within society. Although prior research has examined the emotional stimulations raised by dance performance, it has not systematically demonstrated the role of tr...

Generative AI (GAI) holds potential to promote sustainable behaviors by personalized recommendations, yet its effectiveness hinges on user trust—a critical area underexplored in current literature. Existing studies often focus narrowly on domain-specific applications without addressing broader trust-building mechanisms or the cognitive and motivati...

This study investigates the growing landscape of live streaming e-commerce, addressing a significant gap in the literature by exploring the interplay between social and technical factors in building trust and their substantial impact on customer engagement behavior (CEB). Grounded in a socio-technical theory framework, the study employs structural...

The recent popularity of live streaming on social media has fascinated scholars' devotion. Though, prior studies have yet to satisfactorily elucidate how continuous watching intentions are enlightened regarding live streaming. This study aims to develop an asymmetrical framework for predicting consumers' watching intentions based on streamers' char...

In recent years, research on live streaming has developed rapidly among scholars. Especially scholars are increasingly interested in understanding consumer behaviors regarding purchasing behavior on live streaming platforms, which is classified as transactional behavior. A separate consideration is a non-transactional behavior, as there are current...

With the advent of digital technologies (i.e., social media), tourism has evolved its marketing strategies. Even though published literature discusses the importance of tourism content on social media from various consumer perspectives, much more work must be done to examine how consumers make travel decisions based on tourism content. This study p...

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory m...

Citizens’ participation in e-government is imperative for the government as it implies citizens’ participation in public policy. Furthermore, how government strategies allocate resources to increase participation in e-government is essential to investigate. Nevertheless, scant literature debates how e-government can facilitate citizen participation...

In recent years, social media influencers (SMIs) have become independent entities capable of influencing their audiences. Businesses look towards SMIs on Instagram as a marketing communication tool due to their popularity and effectiveness. In tourism, few studies investigate the role of SMI in influencing travel behaviors. The study examines how S...

Corporate brand reputation is an essential stimulus on creating the perception of the jobseekers. This research examines the link between corporate brand reputation, perceived credibility information, and job seekers' intention to apply in the context of human resources practice. This research uses structural equation modeling to analyze the measur...

Today, electronic word-of-mouth (eWOM) is considered one of tourism businesses’ most effective forms of communication. Using eWOM on social media as an alternative decision aid can benefit consumers. This study examines the information adoption model to determine how consumers adopt eWOM on Instagram, and the subsequent influence on their travel be...

In today's economy, social media can be a valuable tool for businesses to conduct various marketing activities. In particular, social media marketing is imperative for tourism as it helps with branding, increasing awareness, and driving visitors. In this way, social media can be used in marketing communication, media promotion, and reaching more ta...

Live stream marketing in China has been in the rage since 2019, and the e-commerce industry has expanded dramatically since the start of the pandemic. Internet celebrities, a growing number of people from different walks of life, movie stars, and TV hosts are now joining as live streamers. In February 2020, China's A-share stock market's Internet c...

During the last few years, social media influencers (SMIs) have increasingly evolved into independently operating entities with the capability of influencing their audiences. SMI on Instagram is increasingly being used as a marketing communication tool by businesses due to its popularity and effectiveness. Only a few studies have investigated how s...

Consumers are motivated to utilize certain media in order to meet their needs. Drawing on the uses and gratification (U&G) perspective, this study aims to investigate how information seeking and entertainment factors influence consumer motivations to watch travel videos on YouTube. By investigating why consumers watch travel vlogs on YouTube, this...

Due to the rapid development of technology, various businesses have adapted their services to digital platforms. In this study, we examine whether travel vlogs on YouTube contribute to influencing travel behavior among Indonesian consumers. In light of this study, we propose that the preposition to achieve high travel intention is determined by con...

Product reviews on YouTube have become highly beneficial to consumers’ decision-making, as they can help consumers judge and experience products before making purchases. Consequently, scholars and managers must understand consumer behaviors regarding product reviews and identify factors influencing consumers’ purchasing decisions. A novel contribut...

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study dete...

Business resilience is determined by their ability to respond efficiently to a variety of risks in the future. In recent years, business resilience has gained popularity among academics and business owners as a means of understanding how a business can remain viable under a variety of circumstances. In this study, we examine the determinants of bus...

This material has been presented at a public lecture on Digital Economy: Prospects and Challenges organized by Muhammadiah University Purwokerto in collaboration with Chaoyang University of Technology. A number of items in this material discuss the introduction of the concept of the metaverse and digital economy.

YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-review content, and consumers’ motivations (hedonic or utilitarian) in reacting to how the content a...

Live streaming commerce has experienced tremendous growth over the past few years. Although research has increasingly investigated the phenomenon of live streaming as e-commerce, it is arguably essential to determine why consumers make purchases through live streaming and send paid gifts to streamers. This study aims to understand users' social com...

Entrepreneurs and small business owners are converting their services into the current era of social media development to keep up with changes in modern styles by using social media as the primary channel for marketing, sales, and advertising. Entrepreneurs and small businesses must also be able to adapt and gain a competitive edge in today’s highl...

p>Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addi...

Topics regarding user behavior on online mobile games were widely discussed by scholars nowadays. As a relatively new topic, it is challenging for scholars to contributes theoretically and practically according to the user behavior in an online mobile game environment. Therefore, we investigate user behavior of online mobile games to understand the...

Sensory cues are an essential stimulus that can create a perception of consumers' complex information environment. This research was conducted to investigate the sensory appeal, parasocial interaction, trust, stickiness, and purchase intention in the context of social media to contribute to digital sensory research development. As an assumption, th...

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the samp...

With the rapid development of technology, consumers nowadays can experience the entire consumers journey via the Internet and mobile devices. Thereby, it not only changes the shopping channel but also changes the shopping patterns of consumers. However, due to the convenience of e-commerce, it seems that consumers are more likely to have impulse bu...

This study tested the correlation between emotional intelligence on job performance and mediated by work motivation of the employees of State-Owned Enterprise in Port and Maritime Management at Medan City. 60 respondents of State-Owned Enterprise in Port and Maritime Management at Medan City has selected according to the number of the enterprise. S...

Experts rarely conduct research related to tracing culture as a tourism product. Meanwhile, the contribution of experts in providing ideas about the concept of developing cultural-based tourism is indispensable in the practical world. North Sumatra is rich in culture-based destinations still largely undeveloped with various backgrounds, especially...

This is a commentary related to the current situation of Indonesia and worldwide facing the transition of 5.0 industrial.

Sensory and Consumer Behavior

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive r...

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive r...

Indonesia is one of the countries with the largest population in the world and it has a population number of 268,583,016 people. This population number is an interpretation of the diversity of population structures based on social conditions such as age, education, profession, gender, and others. The theory of marketing science, explains that every...

Purpose: This research was conducted to empirically analyzed the influence of authenticity on revisit intention mediated by the tourists' satisfaction at Air Soda destination, Indonesia. Design/Methodology/Approach: The research uses 160 respondents taken randomly in the destination. Using the purposive random sampling and some criteria for respond...

Tourism industry becomes a productive economic sector in the world. Nowdays, tourism industry in every country vary and is potentially to developed, especially in Indonesia. North Sumatera is one of the priority provinces for tourism development in Indonesia. One of the most popular tourism destinations in North Sumatera is Samosir Island Lake Toba...

Parawisata kawasan danau toba adalah sebuah destinasi yang telah diverifikasi oleh UNESCO sebagai destinasi wisata yang beragam khususnya kebudayaan. Saat ini menjadi prioritas pemerintah untuk dikembangkan dan menjadi kawasan wisata yang populer untuk dikunjungi wisatawan. Kebudayaan masyarakat lokal sebagai identitas dari parawisata di kawasan da...

Social media marketing is a process of strategy and methods for building the influence, reputation, and brand of a company in the community of potential customers, readers, or supporters. Company. The objectives of this study are: (1) To examine the effect of social media marketing activities on brand loyalty on the Traveloka brand? (2) To test the...

This study aims to analyze the effects of Risk-Based Bank Rating components on company stock prices. The Risk-Based Bank Rating (RBBR) components consist of LDR, GCG, ROA, and CAR. Secondary data was uses in this study with numbers of samples 196 consisting of 42 companies and 3 years of the financial report. Multiple linear regression was used to...

This preprints paper is going to be continued for the development strategy of Lake Toba tourist destination.

Manajemen perubahan adalah adalah suatu upaya yg dilakukan manajemen guna melakukan perubahan berencana dengan menggunakan jasa/ bekerjasama dengan intervenis/ konsultan. Agar organisasi tersebut tetap survive dan bahkan mencapai puncak perkembangannya. Dalam makalah ini akan dibahas sebuah teori oleh Beer et al 1990. Hasil dari makalah ini menjela...

Kepuasan wisatawan menjadi faktor penentu utama dalam keberlanjutan industri parawisata. Salah satu unsur yang dapat digunakan untuk meningkatkan kepuasan adalah authenticity. Authenticity merupakan salah satu variabel yang identik dengan keaslian dari suatu destinasi wisata. Wisatawan dalam kunjungannya dapat merasakan pengalaman berwisata dengan...

Tourism industry becomes a productive economic sector in the world. The tourism industry in each country has variety and potentially to developed, especially in Indonesia. North Sumatera is one of the priority provinces for tourism development in Indonesia. One of the most popular tourist destinations in North Sumatera is Samosir Island Lake Toba....

ABSTRAK Electronic Word of Mouth (E-WOM) memiliki potensi yang sangat besar dan penting sebagai media marketing saat ini bagi perusahaan. Aktifitas E-WOM lebih mudah untuk dilacak dan diketahui. E-WOM berbeda dengan WOM yang terjadi di dunia nyata yang sifatnya alami dan sangat sulit untuk diketahui sumbernya secara nyata dan seringkali tidak dapat...

Electronic Word of Mouth (E-WOM) memiliki potensi yang sangat besar dan penting sebagai media marketing saat ini bagi perusahaan. Aktifitas E-WOM lebih mudah untuk dilacak dan diketahui. E-WOM berbeda dengan WOM yang terjadi di dunia nyata yang sifatnya alami dan sangat sulit untuk diketahui sumbernya secara nyata dan seringkali tidak dapat diperta...