Andrey Felipe SgorlaScuola Superiore Sant'Anna | SSSUP · Institute of Management
Andrey Felipe Sgorla
Ph.D. in Social Sciences
About
11
Publications
386
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Introduction
Social Scientist specialized in business anthropology and economic sociology of craftsmanship, with a pioneering thesis on the formation of the craft beer market in Brazil. I embarked, amid the pandemic, on a second PhD in Learning and Innovation in Social and Work Contexts (UNISI), focusing on the practices and experiences of brewers' entrepreneurship in Italy, Portugal, and Spain. I am interested in beer, food & entrepreneurship; neo-craft work; brewing & SDGs, business, and biodiversity.
Additional affiliations
April 2023 - November 2023
Position
- Research fellow in Anthropology
Description
- Research fellow in Anthropology within the project entitled “Nord Ovest Digitale e Sostenibile (NODES)”. Research in business and economic anthropology through an ethnographic approach related to entrepreneurship in the food sectors, conducting specific market analysis and business models. Researcher in the project “The life goes on in a glass of beer: valorization of fruit supply chain and its integration with the craft brewing industry”.
November 2020 - December 2023
Position
- PhD Candidate
Description
- The multidisciplinary research, "Making things that make sense in life" - Craft brewers' fermented in practice: entrepreneurship, passion, and the connection to the territory. I investigate the relationship between learning, professional paths, and entrepreneurship in the context of the craft economy. The thesis investigates how craft brewers' practical knowledge, dynamics, and motivations contribute to the development of the craft profession and entrepreneurship in Italy, Spain, and Portugal.
March 2016 - August 2021
Position
- PhD in Social Scienses
Description
- My this thesis aims at investigating the craft beer market development in Brazil. Through an ethnographic approach and participant observation, it has been searched to explore how narratives about craftsmanship and authenticity by microbrewery owners are used as a market device that contribute to legitimizing their products, obtaining recognition within the market, and building consumer relations in the context of the new spirit of capitalism.
Education
March 2013 - March 2015
Field of study
- Sociology of youth, public policies, professional training, social sector
Publications
Publications (11)
This chapter focuses on the changes that impacted the transformation of Anchieta District, in Porto Alegre, an abandoned and impoverished area, and how it has transformed into a thriving craft beer production site, acquiring a new profile and social status as a brewery hub after the installation of several breweries in the last 12 years. At the sam...
This article delves into the emerging craft beer market within the context of the craft revival, thus fostering an economy built on authenticity, distinct from industrial manufacturing. Craft breweries have grown significantly, attracting consumers seeking local and distinctive beers. Small-scale production, traditional ingredients, and various sty...
O crescimento do mercado de cerveja artesanal envolve uma série de atrativos para produtores e consumidores, incluindo um alto grau de autonomia, paixão e trabalho como hobby em pequenas empresas, onde os cervejeiros usam “conhecimento intuitivo”, bem como flexibilidade de tempo para fazer cervejas artesanais. Como produtos artesanais, as cervejas...
The contribution presents a game-based training experience aimed at high school students, developed as part of the "Career Development and Future Professions'' orientation course offered by the University of Siena and funded through PNRR resources (D.M. 934/2022). The course involved 5 high schools in Tuscany with the goal of promoting knowledge of...
Obiettivi: L'articolo affronta la costruzione di nuovi modi di lavorare a partire dalle
esperienze dei birrai artigianali, comprendendo il rapporto tra apprendimento, percorsi di professione e imprenditorialità nel contesto dell'economia artigianale. Metodologia: Attraverso uno studio etnografico, che prevede l'osservazione partecipante, interviste...
Nel presente articolo si analizza il rapporto tra alcuni principi pedagogici freiriani e le pratiche artigianali, in particolare quelle legate alle imprese birraie in Brasile attraverso una ricerca di Dottorato in corso. L'obiettivo è verificare come tali principi permettano di svelare una attualità di Freire che chiama in causa una prospettiva cap...
Lo studio è volto a comprendere come le pratiche di lavoro e le esperienze di Mastri Birrai, inizialmente realizzate come hobby nel loro tempo libero, hanno permesso lo sviluppo professionale, la costruzione di una nuova professione artigianale e il riconoscimento nel campo di lavoro. Nell’esperienza di fare birra lo sviluppo delle
abilità e delle...
A pesquisa analisa aspectos da construção do mercado de cervejas artesanais no Brasil, a partir dos percursos de empresarialização de cervejeiros artesanais, dos valores e representações nos quais, a partir de uma estrutura de oportunidades sociais, econômicas e de recursos permitem a transformação de um hobby em uma atividade empresarial. A estrat...
