Andrews Agya Yalley

Andrews Agya Yalley
University of Cape Coast | UCC · Department of Marketing and Supply Chain Management

BA (Hons), MBA, PGCE, FHEA, PhD

About

16
Publications
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Citations
Introduction

Publications

Publications (16)
Article
Full-text available
This paper aimed to identify the antecedents and corollary of customer readiness for co-production in customer-only co-production services using mobile banking services as a context. Using a structured questionnaire, data were gathered from a sample of mobile banking customers in Ghana and the UK and the data analysis was facilitated by structural...
Article
Full-text available
This study set out to conceptualize and empirically establish the determinants and consequences of student readiness for e-learning co-production in the context of higher education institutions in developing countries. Using an online systematized questionnaire and structural equation modeling, data were collected and analyzed from 317 university s...
Article
Full-text available
The age-long controversy on the application of marketing in religious and church organisations has made some strides after almost a decade ago when Bruce Wrenn wrote: “religious marketing is different”. However, this has focused on the application of marketing mix tactics without a clear understanding of the competitive marketing strategies underpi...
Chapter
Point-of-purchase advertising is a common marketing promotional tool in influencing consumer purchase behaviour within the retail store environment. Point-of-purchase promotions are used by marketers in an attempt to gain consumers’ attention and influence their purchases in emerging markets. However, the efficacy of point-of-purchase materials in...
Chapter
Green marketing communication has been acknowledged as influencing consumer behaviour and organisational image and branding. Despite this, green marketing communication in emerging economies has been under-utilised due to the inability of firms to fully integrate their marketing communications towards the green orientation. The chapter, therefore,...
Chapter
Consumers in emerging economies are becoming environmentally sensitive, and as a result, the understanding of green consumer behaviour becomes paramount in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour...
Article
Full-text available
Purpose This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach Through a cross-sectional survey design, the study adopted a quantitative approach to data collection and analysis. The st...
Article
Full-text available
The purpose of this study is to examine the effect of library service quality on user loyalty by using university library image as a mediator. The study examines the role played by university library image in influencing user loyalty. The study uses the LibQUAL+™ to measure the level of library service quality of public university libraries in Ghan...
Article
The diversity of today’s voters and political candidates demographic characteristics calls for the application of the homophily principle in understanding voters behavior. This paper evaluated the effect of ethnic, gender, religious and age homophily on status homophily, which is contextualized within the Ghanaian context. The findings established...
Article
Rebranding through logo change is common among many institutions and its importance to consumer behavior cannot be underestimated, yet consumer/voter perspective research on logo rebranding is limited particularly in public institutions and none existent in electoral management bodies. This study, therefore, proposes and empirically tests a researc...
Article
Full-text available
This paper develops an instrument for measuring service quality in Ghana aimed at capturing a crossvergence perspective and to compare the efficacy of the new instrument (GhanQual) with SERVPERF and PAKSERV within the Ghanaian cultural context. Data were collected using SERVPERF and PAKSERV scale items. Using a structured questionnaire, data were c...
Article
This study empirically examines service productivity and complements prior studies by framing service productivity as consisting of a number of key constituents. Adopting a bottom-up approach we present an integrative model proposing that resource commitment is the core from which employee readiness and customer readiness flow. These inform service...
Article
Purpose – The purpose of this paper is to differentiate the production process within services from the dominant manufacturing-based production process, with the objective of delineating the production process in services and highlighting its implication for service productivity. Design/methodology/approach – This study critically reviewed the ext...
Thesis
Full-text available
The service sector over the last few decades has become a symbol of prosperity and growth in many economies around the world in terms of its contribution to GDP growth, employment and standard of living. Despite this, the perception among most economists that productivity of services lags behind manufacturing still persists. Several scholars have a...

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