Andrew Zi Han Yee

Andrew Zi Han Yee
Singapore University of Technology and Design · HASS

PhD Communication

About

20
Publications
6,312
Reads
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463
Citations
Additional affiliations
January 2022 - April 2022
Singapore University of Technology and Design
Position
  • Professor (Assistant)
Education
August 2015 - January 2019
Nanyang Technological University
Field of study
  • Communication

Publications

Publications (20)
Article
The study of parenting practices on child food consumption has often been characterized as having great utility but lacking in theory. In contrast, the theory of planned behavior (TPB) has often been suggested to be limited in its utility. To address these gaps, interpersonal constructs – the concepts of active parental guidance (e.g., nutrition ed...
Article
Full-text available
The rapidly increasing volume of health data generated from digital technologies have ushered in an unprecedented opportunity for health research. Despite their promises, big data approaches in understanding human behavior often do not consider conceptual premises that provide meaning to social and behavioral data. In this paper, we update the defi...
Article
Research examining the effect of parenting practices on child food consumption has often neglected the role in which global aspects of parenting – such as parenting style – play in shaping children’s dietary behaviors. To address this gap, the parenting style-as-context model was used to examine the moderating effects of parenting style – defined a...
Article
Full-text available
The COVID-19 pandemic has affected the way many people live their lives. The increasing amount of time spent indoors and isolated during periods of lockdown has been accompanied by an increase in the time people spend playing video games. One such game which soared in popularity during the early stages of the pandemic was Animal Crossing: New Horiz...
Article
Full-text available
Through a series of 4 studies (focus group discussions involving social media users and 3 nationally representative online surveys) conducted in Singapore, we identify 4 types of competencies in which social media literacy can manifest: technical, social, privacy related, and informational. Using a sequential, exploratory mixed-methods approach, we...
Article
Parents are important sources of influence in the development of healthy eating among children and adolescents. Besides gatekeeping and modeling, parents serve as health educators and promoters, using intentional and persuasive communication to encourage healthier eating preferences and behaviors in children. Despite this, a lack of reliable and va...
Article
Full-text available
An international study in 42 countries inquired children’s perception of the coronacrisis, their knowledge on COVID-19 and the role the media play in this. URL: http://www.br-online.de/jugend/izi/english/publication/televizion/33_2020_E/Goetz_Mendel_Lemish-Children_COVID-19_and_the_media.pdf
Article
Full-text available
Background: While existing studies have investigated the role of social media on health-related communication, little is known about the potential differences between different users groups on different social media platforms in responses to a health event. This study sets out to explore the online discourse of governmental authorities and the pub...
Article
This study examines how parents, peers, and media use affect adolescents’ attitudinal and behavioral responses to app-based mobile advertising. A survey conducted with 603 smartphone users aged between 12 and 19 in Singapore suggests that parental factors, particularly control-based restrictive parental mediation, are more influential on younger ad...
Article
Numerous studies have highlighted the undesirable effects of food advertising on children across the world. However, very few researchers have looked at the impact of food advertising restrictions on the targeted outcomes of these policies. This paper presents three studies that assessed the impact of child food advertising restrictions in Singapor...
Preprint
Full-text available
Background: While existing studies have investigated the role of social media on health-related communication, little is known about the potential differences between different users groups on different social media platforms in responses to a health event. This study sets out to explore the online discourse of governmental authorities and the publ...
Article
Full-text available
Background: This study examined the impact of superstitious beliefs on influenza vaccine uptake and investigated the role of health beliefs as underlying psychological mechanisms. It is hypothesized that superstitious beliefs predict greater perceived risks in influenza and vaccines, which in turn affect influenza vaccine uptake. Methods: A cros...
Article
Existing research has highlighted the concept of parental third-person effect, where parents' perceive greater negative media effects on other children versus their own, and act upon those beliefs. Despite this, much of the research has remained rooted in the traditional understanding of the third-person perception, examining how third-person effec...
Article
Full-text available
Using an extended theory of planned behavior (TPB), this study explores how the original TPB variables (attitude, subjective norms, and perceived behavioral control), personality traits, privacy concern, past privacy protection behaviors, as well as parental mediation strategies relate to adolescents’ intention to engage in privacy protection measu...
Chapter
Health communication research has often focused on how features of persuasive health messages can directly influence the intended target audience of the messages. However, scholars examining presumed media influence on human behavior have underscored the need to think about how various audience’s health behavior can be unexpectedly influenced by th...
Article
Full-text available
Background The family is an important social context where children learn and adopt eating behaviors. Specifically, parents play the role of health promoters, role models, and educators in the lives of children, influencing their food cognitions and choices. This study attempts to systematically review empirical studies examining the influence of p...
Chapter
Populated by a diverse spread of cultures, Southeast Asia is represented by the Association of Southeast Asian Nations (ASEAN), a regional organization comprising some 622 million people in ten countries. While food and beverage labeling policies differ across ASEAN member states, organizations such as the ASEAN Food and Beverage Alliance (AFBA) ha...
Article
Full-text available
This study proposes that parental mediation of television advertising and parental guidance of food consumption differentially influence children's attitude, intention, and behavior toward the consumption of healthy and unhealthy foods. Structural equation modeling based on a survey of 1,119 children aged 9-12 supported our model, revealing that pa...
Article
Exergaming has been discussed as a possible strategy to encourage children to engage in physical activity. This study explores presence as a mechanism through which exergames may be associated with positive mood experiences and game enjoyment among children. Structural equation modeling using survey data from children aged 9–12 in Singapore reveale...
Conference Paper
Studies have shown the effect of food advertisements on consumption, but few have examined the singular influence of television viewing on the process of consumption of sweet foods and beverages (F&B). At the same time, the issue of over-consumption of sweet F&B among children has increasingly become a concern for authorities and health professiona...

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