Andrew Scott Baron

• PhD
• Professor (Associate) at University of British Columbia

Social categorization is a universal mechanism for making sense of a vast social world with roots in perceptual, conceptual, and social systems. These systems emerge strikingly early in life and undergo important developmental changes across childhood. The development of social categorization entails identifying which ways of classifying people are...

Research demonstrates that young infants attend to the indexical characteristics of speakers, including age, gender, and ethnicity, and that the relationship between language and ethnicity is intuitive among older children. However, little research has examined whether infants, within the first year, are sensitive to the co‐occurrences of ethnicity...

Communion and agency are often described as core human values. In adults, these values predict gendered role preferences. Yet little work has examined the extent to which young boys and girls explicitly endorse communal and agentic values and whether early gender differences in values predict boys’ and girls’ different role expectations. In a sampl...

Human history has been plagued by violent inter-group conflicts. Such conflicts are arguably grounded on group biases – particularly, a tendency to favor “ingroups” over “outgroups” – manifested in adults, children, and infants. A question these findings prompt is what motivates social categorization? Here it is shown that priming 14-month-old infa...

Communion and agency are often described as core human values. In adults, these values predict gendered role preferences. Yet little work has examined the extent to which young boys and girls explicitly endorse communal and agentic values and whether early gender differences in values predict boys’ and girls’ different role expectations. In a sampl...

The prevalence of implicit intergroup bias in adults underscores the importance of knowing when during development such biases are most amenable to change. Although research suggests that implicit intergroup bias undergoes little change across development, no studies have directly examined whether developmental differences exist in the capacity for...

Implicit intergroup bias emerges early in development, are typically pro-ingroup, and remain stable across the lifespan. Such findings have been interpreted in terms of an automatic ingroup bias similar to what is observed with minimal groups paradigms. These studies are typically conducted with groups of high cultural standing (e.g., Caucasians in...

Young adult sample. Raw data for all young adult sample analyses. (SAV)

All participants combined. Raw data for all age group comparison analyses. (SAV)

Child sample. Raw data for all child sample analyses. (SAV)

There is a debate regarding the function of theory of mind (ToM), the capacity to infer, attribute, and reason about mental states. On the one hand are evolutionary and psychological work suggesting that ToM is greater for competition than cooperation. On the other hand are findings and theories promoting greater ToM for cooperation than competitio...

Scientists from Einstein to Sagan have linked emotions like awe with the motivation for scientific inquiry, but no research has tested this possibility. Theoretical and empirical work from affective science, however, suggests that awe might be unique in motivating explanation and exploration of the physical world. We synthesize theories of awe with...

From focus groups to clinical interviews to cognitive, neurological and biological approaches, market research borrows heavily from the behavioural sciences. Borrowing ideas and methods from other disciplines, often with adaptations, while clearly valuable, also brings a significant risk of ‘getting it wrong’. Problems arise when researchers do not...

Understanding the factors that shape the social landscape is essential for living in a group, where dominant individuals often have greater control over and access to desired resources such as food and mates. Recently, researchers have demonstrated that preverbal infants, similar to their nonhuman primate relatives, already possess the cognitive sc...

Studies with adults suggest that implicit preferences favoring White versus Black individuals can be reduced through exposure to positive Black exemplars. However, it remains unclear whether developmental differences exist in the capacity for these biases to be changed. This study included 369 children and examined whether their implicit racial bia...

Adults make inferences about the conventionality of others’ behaviors based on their prevalence across individuals. Here, we look at whether children use behavioral consensus as a cue to conventionality, and whether this informs which cultural models children choose to learn from. We find that 2- to 5-year old children exhibit increasing sensitivit...

Children are both shrewd about whom to copy-they selectively learn from certain adults-and overimitators-they copy adults' obviously superfluous actions. Is overimitation also selective? Does selectivity change with age? In two experiments, 161 two- to seven-year-old children saw videos of one adult receiving better payoffs or more bystander attent...

Significance The ability to detect dominance relationships is essential for survival because it helps individuals weigh the potential costs and benefits of engaging in a physical competition. Here we show that infants as young as 6 mo of age are capable of detecting dominance relations when provided with an ecologically relevant cue such as social...

Facial expressions aid social transactions and serve as socialization tools, with smiles signaling approval and reward, and angry faces signaling disapproval and punishment. The present study examined whether the subjective experience of positive vs. negative facial expressions differs between children and adults. Specifically, we examined age-rela...

Data for Studies 1 & 2. (XLSX)

The development course of implicit and explicit gender attitudes between the ages of 5 and adulthood is investigated. Findings demonstrate that implicit and explicit own-gender preferences emerge early in both boys and girls, but implicit own-gender preferences are stronger in young girls than boys. In addition, female participants' attitudes remai...

Theory of mind refers to the abilities underlying the capacity to reason about one’s own and others’ mental states. This ability is critical for predicting and making sense of the actions of others, is essential for efficient communication, fosters social learning, and provides the foundation for empathic concern. Clearly, there is incredible value...

Three experiments explored whether group membership affects the acquisition of richer information about social groups. Employing a minimal-groups paradigm, 6- to 8-year-olds were randomly assigned to 1 of 2 novel social groups. Experiment 1 demonstrated that immediately following random assignment to a novel group, children were more likely to gene...

Implicit attitudes form in the 1st years of life and change little across development. By age 6, children's implicit intergroup attitudes are sensitive to the cultural standing of their group relative to other groups in their milieu, such that individuals prefer their own group less when the comparison group is of higher cultural standing. In this...

Although many studies suggest that children and adults focus more on internal causes rather than situational causes to explain observed patterns, such findings may be more limited to WEIRD populations (western, educated, industrialized, rich, democratic) samples. Evidence from cross-cultural studies may point to several distinct attribution mechani...

Gender inequality at home continues to constrain gender equality at work. How do the gender disparities in domestic labor that children observe between their parents predict those children's visions for their future roles? The present research examined how parents' behaviors and implicit associations concerning domestic roles, over and above their...

Adults tend to attribute agency and intention to the causes of negative outcomes, even if those causes are obviously mechanical. Is this over-attribution of negative agency the result of years of practice with attributing agency to actual conspecifics, or is it a foundational aspect of our agency-detection system, present in the first year of life?...

Determining which dimensions of social classification are culturally significant is a developmental challenge. Some suggest this is accomplished by differentially privileging intrinsic visual cues over nonintrinsic cues (Atran, 19905. Atran , S. (1990). Cognitive foundations of natural history: Towards an anthropology of science . New York , NY :...

Three experiments (total N=140) tested the hypothesis that 5-year-old children's membership in randomly assigned "minimal" groups would be sufficient to induce intergroup bias. Children were randomly assigned to groups and engaged in tasks involving judgments of unfamiliar in-group or out-group children. Despite an absence of information regarding...

Psychological research has devoted much attention to how people judge and predict others. However, a full understanding of social perception necessitates incorporating the responses of the targets, who may have little interest in being predicted. The authors argue that whether people want to be predicted depends on the interpersonal context—in part...

The near ubiquity of ingroup preference is consistent with the view that it is an automatic consequence of social categorization, possibly a basic foundation of intergroup relations. However, research with adults has demonstrated that automatic ingroup preference is notably absent among less dominant, less advantaged groups, an outcome predicted by...

Recent studies have documented an evolutionarily primitive, early emerging cognitive system for the mental representation of numerical quantity (the analog magnitude system). Studies with nonhuman primates, human infants, and preschoolers have shown this system to support computations of numerical ordering, addition, and subtraction involving whole...

Challenging the view that implicit social cognition emerges from protracted social learning, research now suggests that intergroup preferences are present at adultlike levels in early childhood. Specifically, the pattern of developmental emergence of implicit attitudes is characterized by (i) rapidly emerging implicit preferences for ingroups and d...

This edited volume captures an exciting new trend in research on intergroup attitudes and relations, which concerns how individuals make judgments, and interact with individuals from different group categories, broadly defined in terms of gender, race, age, culture, religion, sexual orientation, and body type. This new approach is an integrative pe...

We investigated the development of three aspects of implicit social cognition (self-esteem, group identity, and group attitude) and their interrelationships in Hispanic American children (ages 5 to 12) and adults. Hispanic children and adults showed positive implicit self-esteem and a preference for and identification with their in-group when the c...

Although our experiences undoubtedly affect our attitudes and preferences today, substantial research has demonstrated that preferences for the familiar and for the in-group can emerge within a matter of seconds. Therefore, implicit preferences for particular social groups may emerge quite early in development even in the absence of much social lea...

This study examined the development of implicit race attitudes in American and Japanese children and adults. Implicit ingroup bias was present early in both populations, and remained stable at each age tested (age 6, 10, and adult). Similarity in magnitude and developmental course across these 2 populations suggests that implicit intergroup bias is...

To understand the origin and development of implicit attitudes, we measured race attitudes in White American 6-year-olds, 10-year-olds, and adults by first developing a child-oriented version of the Implicit Association Test (Child IAT). Remarkably, implicit pro-White/anti-Black bias was evident even in the youngest group, with self-reported attitu...