
Andres Palacio-Fierro- PhD
- Professor at Universidad Internacional del Ecuador (UIDE)
Andres Palacio-Fierro
- PhD
- Professor at Universidad Internacional del Ecuador (UIDE)
About
39
Publications
102,977
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Introduction
Profesor de la facultad de Administración de Empresas e Investigador del Centro de Investigación ESTec en la Universidad Tecnológica Indoamérica. Anteriormente profesor en pre y posgrado de las Universidades: EPN, UIDE y UISEK. Doctorando en Ciencias Económicas y Empresariales – Universidad Camilo José Cela; MSc. in Project Management – Salford University; MBA en Dirección Empresarial y Marketing – ESIC. Sus proyectos actuales se centran: 1. Creación de valor para el consumidor mediante el uso de WhatsApp y 2. Ciclo de Vida de las Mipymes en Ecuador. Asesor y emprendedor. Correo electrónico: apalaciofierro@yahoo.es. ID: https://orcid.org/0000-0002-4450-1101
Skills and Expertise
Current institution
Universidad Internacional del Ecuador (UIDE)
Current position
- Professor
Additional affiliations
May 2017 - February 2024
March 2024 - present
Universidad Internacional del Ecuador (UIDE)
Position
- Professor
September 2014 - present
Education
February 2019 - April 2023
December 2015 - March 2017
August 2003 - July 2004
ESIC, associate to King Juan Carlos University
Field of study
- Business and Marketing
Publications
Publications (39)
Purpose
This study undertook a systematic literature review of consumers’ information and knowledge sharing (I&KS) in digital scenarios, as it is an expanding thematic area that differs from other consumer behavior and has been underexplored.
Design/methodology/approach
Following the PRISMA philosophy, we identified I&KS-related studies in the Sco...
Teleworking or telecommuting implies that employees perform their duties mainly from home or outside the facilities of the organizations to which they belong. The growth of academic and scientific interest in teleworking has accelerated markedly since the Covid-19 pandemic. The present study contributes to the academic research area of teleworking...
In response to the constant changes caused by globalization, the business sector has considered it very important that the training presented by accountants not only focus on technical skills, but also, generic, or soft skills are developed, which allow accounting professionals to face the challenges posed by competitiveness. The purpose of the stu...
At present, the business sector has introduced significant changes in its structure that require qualified personnel in every area of knowledge. In this sense, professionals need to develop certain types of skills and knowledge that make them suitable candidates for their assigned roles. In this regard, the accounting profession within organization...
Smartphones are devices widely used by the global population and are the main means by which people connect to the Internet. Smartphones are also being increasingly used in higher education, which has resulted in the generation of a large amount of academic and scientific literature. To present an ordered picture of this significant body of knowled...
Higher Education Institutions (HEIs) have been feeling great pressure to advance in digital transformation. This pressure has been intensified with the outbreak of the COVID-19 pandemic at the end of 2019. Because the digital transformation of HEIs has been attracting a growing number of publications, the present study sought to carry out a bibliom...
This research was carried out with the objective of analyzing the principles of social and solidarity economy in the community funds of the rural sector of Pichincha, Ecuador. Small organizations promote microcredits for local, social and economic development, representing an alternative to those managed by traditional banks. The research was descr...
Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have experienced substantial growth in the number of users; however, research on consumer behavior regarding the use of these applications is relatively scarce. The present study seeks to fill this gap, with the objective of identifying, un...
The disposal of products within the framework of the discipline of consumer behavior is a decision-making process. In this process, consumers make at least two decisions: the first to stop using a still usable product and the second to select a disposal method. Among the most common methods of disposal are storing products, giving them away, donati...
Currently, e-commerce has become one of the most widely used forms of trade worldwide, favouring companies by increasing their sales; on the other hand, to customers or consumers by meeting their needs through online shopping in less time. The objective of the research focuses on analyzing the relationship between the use or application of e-commer...
The COVID-19 crisis is among the most disruptive events in recent decades. Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID-19 and consumer...
This article describes the experiences, initiatives and advances in disability issues for external consumers at a university in Ecuador, which has promoted collaboration agreements with various institutions. This synergy has allowed technological solutions to be developed in the field of disability. These include software for blind students, an aug...
Directing as one of the four basic elements of Administration has great relevance in the business world. Despite that, little literature is found about its use in the Quito ́s PYMES. This is the reason why the objective of this study is to have a first approximation in this direction. The main points to analyze of this administrative element refers...
Actualización en metodología de la investigación científica En esta obra se encuentran valiosos aportes para comprender el método de la investigación científica. En su contenido se analizan elementos claves en el planteamiento de una investigación, como lo son: los paradigmas que sustentan la investigación científica, el proceso que se sigue en el...
Consumers are usually the decision-makers to accept or not what businesses offer. In this way, the survival of a company could depend on them. If companies develop marketing strategies without considering the consumer, they risk all their investment. Therefore, the objective of this article is to describe the elements of the consumer behavior proce...
This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online...
Globally, tourism has been growing annually despite more threats of terrorist acts. In the same way, educational tourism and schools that teach Spanish as a foreign language, which belong to this type of tourism, have benefited to this global phenomenon, at least this trend is noticeable in the Spanish schools that are in Spain. However, there is n...
The present paper addresses one of the most important assumptions in consumer preference patterns: transitivity. This assumption states that, logically, selections between goods are rational because of the transitivity statement, which posits that people always prefer goods in the following order: A is preferred to B, and B is preferred to C, so A...
La aplicación de la gestión de los riesgos empresariales y los elementos de la administración en las pequeñas y medianas empresas (PYMES) es un tema de relevancia en el mundo de los negocios y, en general, para la sociedad, dada la necesidad de las empresas de utilizar estrategias y herramientas para sobrevivir en un entorno donde la competencia no...
La sociedad avanza con problemas, pero también con nuevas conquistas sociales y medioambientales, por tanto, la educación necesita responder a los problemas en estos nuevos contextos con nuevas metodologías como la socioformación. No obstante, solamente con un pertinente instrumento de evaluación se logrará determinar si los actores de la educación...
Purpose
The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.
Design/methodology/approach
The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequ...
La dirección como uno de los cuatro elementos bási-cos de la administración tiene una gran relevancia en el mundo empresarial. A pesar de aquello, poca lite-ratura se encuentra sobre su uso en la PYMES de Quito. Razón por la cual, este estudio se objetiva para tener una primera aproximación sobre la direc-ción en las PYMES. Los puntos principales d...
The services and applications of mobile instant messaging (MIM) have experienced vertiginous growth in recent years, and their economic and social consequences are profound. In contrast, research in this field of human and consumer behavior is still incipient. The present study seeks to contribute to this important area of knowledge, deepening the...
La corrupción es sinónimo de pobreza y retraso en general para la sociedad que la contiene, siendo en estos lugares donde este problema público, muchas veces, opera desde altos niveles, a través de autoridades que detentan poder político y/o económico, circunstancia que es aprovechada por grupos de interés para crear normativas que privilegie su be...
El aumento del turismo a nivel mundial es evidente, y se espera que esa tendencia siga creciendo. Por tal motivo, cada país, ciudad o región busca ofrecer nuevas y únicas experiencias a sus visitantes. Los países biodiversos y con ricas culturas locales pueden aprovechar estas particularidades para desarrollar el ecoturismo en sus diversas comunida...
Resumen La responsabilidad social empresarial se ha convertido en un tema estratégico para varias empresas, las cuales, en general, buscan contribuir con sus acciones para la construcción de una sociedad más solidaria y un medio ambiente más saludable para la humanidad, sin que esto perjudique al desarrollo económico sostenible de sus empresas. Com...
Purpose
This study aims to analyze the influence of political regime on economic growth.
Design/methodology/approach
The methodology was based on an inter-period comparison of the evolution of macroeconomic fundamentals in three different political regimes in Ecuador, a South American country.
Findings
The results showed that what determines the...
RESUMEN La investigación que se presenta en el presente artículo tiene como objetivo relacionar tres grupos de variables: utilidad per cápita, participación de mercado y estructura de capital per cápita; con el fin de mostrar la correlación de cada una de estas variables en 17 industrias del sector agrícola ecuatoriano. Los datos que se utilizaron...
Fecha de recepción: 2 de febrero de 2018. Fecha de aceptación: 9 de abril de 2018. RESUMEN INTRODUCCIÓN. Las pequeñas y medianas empresas (PYMES) se han convertido en el motor para la generación de empleos en varios países en vías de desarrollo, como el Ecuador. Sin embargo, la falta de utilización de controles, auditorías y sistemas de gestión de...
El presente libro analiza dos aspectos esenciales de la política
económica del último quindenio del Ecuador. Por un lado, la
crisis financiera internacional, su impacto en las variables
macroeconómicas y los elementos que permitieron amortiguar
sus efectos nocivos en la configuración económica del país. Por
otro lado, la puesta en marcha del esquem...
La educación no es un servicio como el que brinda un hotel de 5 estrellas, porque un estudiante no siempre logra obtener lo que él o ella quiere (usualmente buenas calificaciones), debido a que no basta solamente con ir a clases o pagar una matrícula, adicionalmente estas personas deberán dar tiempo, dedicación y esfuerzo, aspectos por el que se di...
La planeación estratégica es, sin duda, una herramienta
ampliamente conocida y utilizada por las empresas,
y eso lo demuestran los resultados de la
presente investigación, en la que se evidencia que un
95% de las PYMES ubicadas en la ciudad de Quito la
han incluido en sus estructuras organizativas por
escrito; sin embargo, ya en la práctica, la eje...
Las empresas afrontan una gran cantidad permanente de desafíos, llegando a convertirse, a veces, en una de las causas fundamentales de la desaparición de negocios. En este contexto, entender a la innovación
como el instrumento que permite a las empresas reinventarse y mantenerse en el mercado en el largo plazo, se hace necesario y se justifica por...
This article presents a first overview of business risk management in SMEs located in the Metropolitan District of Quito, which currently hosts the largest number of companies in Ecuador. This management encompasses all the risks that could arise inside and outside the organizations, which means that their implementation and use should be necessary...