Andres Cuneo

Andres Cuneo

MBA, Ph.D.

About

10
Publications
10,249
Reads
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350
Citations
Citations since 2017
5 Research Items
267 Citations
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20172018201920202021202220230102030405060
20172018201920202021202220230102030405060

Publications

Publications (10)
Article
Given the prevalence of brand extensions in the market it is important to consider extensions’ potentially harmful effects on the parent brand, i.e., negative feedback effects. This paper integrates experimental research on negative feedback effects using a meta‐analytic framework. The results support previous findings for extension evaluations, pa...
Article
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays, with more equal negotiation power retailers are no longer just channel partners but rather business pa...
Article
Full-text available
Since consumers are increasing their participation in social network sites (SNSs), more companies and brands are using SNSs to strategically communicate with consumers. This study investigates how brands' social network site (SNS) consumers can be segmented to identify the consumer segments that will be most responsive to marketing communications t...
Article
The significant expansion and transformation of private label brands (PLBs) in many categories and markets worldwide have dramatically modified the competitive reality of the marketplace resulting in a new configuration of the brand landscape. This phenomenon has also contributed to the emergence of divergent brand choice patterns among consumers....
Article
Full-text available
Limited research examines short-haul and long-haul travelers' intentions to visit an emerging vacation destination in South America. To fill this gap, this research investigates intentions of potential travelers from two short-haul (Peru and Brazil) and two long-haul (Spain and Germany) markets to visit Chile as a vacation destination. The authors...
Article
Full-text available
In many countries, the growth of private label brands (PLBs) is negatively affecting manufacturer brands' shares, though PLBs have yet to take hold in other markets. Numerous studies have identified factors leading to the success of PLBs in product categories, and yet little empirical research has investigated the factors underlying the variability...
Article
Full-text available
Prior research indicates that extension fit and parent brand quality are the key determinants of extension evaluations in non-competitive contexts. However, the very nature of the retail environment means that extensions are introduced into competitive contexts. Therefore, this research reinvestigates the influence and relative importance of key dr...
Article
Purpose The aim of this paper is to provide evidence that private label brands (PLB) have the ability to build brand equity as they develop, and to determine whether the capitalization of PLB equity varies across consumer segments and product categories. The paper builds on previous research incorporating consumer‐level factors, showing their relev...
Article
Full-text available
Purpose The purpose of this paper is to analyse whether private label brands (PLB) have been able to build brand equity throughout their development. Specifically, it aims to develop and test a measurement model that measures PLB brand equity across product lines. Design/methodology/approach A brand choice model is developed using a multinomial lo...

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