Andres Barrios

Los Andes University (Colombia) | UNIANDES · Management Sc

This paper analyzes teleworkers’ technostress evolution over time, as well as its effects on these individuals’ work-related well-being over time. The proposed research model was tested using a survey-based longitudinal study with individuals that forcibly moved to teleworking in the context of a COVID-19 lockdown at two points in time (T0 and T1)....

Purpose This paper aims to explore the intersection between service and social innovation, using a service-dominant logic (SDL) ecosystem approach to analyze how service innovations cocreate transformative value for individuals and communities. Design/methodology/approach A case study, with different data sources, is used to understand different i...

International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is ut...

Evolving financial behavior, an unpredictable public policy atmosphere, and an unparalleled global pandemic have collaborated to disrupt nonprofit fundraising. The COVID‐19 pandemic alone exacerbated consumer demands for nonprofit services while curtailing nonprofit organizations’ ability to fundraise. Without fundraising, nonprofit organizations c...

This paper advances the conceptual understanding of consumption stewardship, defined here as a moral commitment to safeguard, nurture, and use consumption resources to create consumer value. We delineate consumption stewardship from related consumption variables and articulate its underlying assumptions, conceptual distinctiveness, and application...

Colombia—a medium-size country in northern South America with a population of over 50 million people and a GDP of USD 324 billion—was hit by the COVID-19 pandemic in March 2020. The government rapidly declared a State of National Emergency, closing the country’s borders and imposing a 5-month and strict lockdown limiting people from leaving their h...

Social media have provided individuals with the opportunity to sell and buy products without a third-party mediation. This type of social commerce gained popularity in developing countries, becoming an opportunity for female entrepreneurs’ economic development amid multifarious patriarchal institutional barriers. This study proposes the affordances...

Environmental disruptions, such as extreme weather events or poisoning of natural resources, are increasing in frequency and intensity. These critical global problems demand market-and policy-based solutions. Adopting a transformative consumer research perspective, this article examines the effects of environmental disruptions on the livelihoods of...

Purpose The purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise. Design/methodology/approach We draw on a multiple case study of two social enterprises –one nonprofit (Aravind Eyecare) in Asia and one for-profit in Latin America (Biodent)– to analyze the implications of app...

Environmental disruptions, such as extreme weather events or poisoning of natural resources, are increasing in frequency and intensity. These critical global problems demand market- and policy-based solutions. Adopting a transformative consumer research perspective, this article examines the effects of environmental disruptions on the livelihoods o...

Altering current food consumption patterns is one of the greatest society challenges in the quest for countervail individual (e.g. obesity; Witkowski, 2007) or societal (e.g., environmental degradation; Sitarz, 1994) problems. Most marketing studies concerning this topic have either focused on individual consumers decision making (Lee et al., 2010)...

Nonprofit organizations (NPO) have suffered from two interrelated bottlenecks: lack of funds and difficulties to grow and operate at scale. Business model innovation (BMI) has been found to be important to overcome those bottlenecks, but the extant literature is limited and lacks a solid empirical foundation. To explore this topic, we conducted a r...

The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that have disrupted or fractured marketing systems requisite for safety and well-being, resulting in dangerous journeys to temporary or permanent settlements. The Syrian Conflict...

War and other violent conflicts greatly degrade a country's economic, social, and marketing systems. In the aftermath of conflict, national and international organizations develop different strategies, such as business development, aimed at the reconstruction of these systems. This article draws on boundary theory to frame the way in which entrepre...

Construcción de paz: las empresas en la reintegración de excombatientes analiza el papel que el sector privado ha desempeñado en la construcción de paz en el país. Partiendo de un planteamiento teórico de los mecanismos mediante los cuales el sector privado construye paz en el contexto colombiano, describe cinco diferentes iniciativas productivas q...

Purpose The purpose of this paper is to explore the extent to which hope and perceived goal attainment can be developed in subsistence entrepreneurs through the right training tools. Design/methodology/approach A longitudinal study of a subsistence entrepreneurship training program in three Central American countries was carried out. Participant...

One of the most nefarious consequences of violent conflicts is forced displacement. Refugee crises have impacts on both the refugees’ place of origin (e.g., loss of human capital) and the places where they resettle (e.g., demands on health systems). Humanitarian information technologies (IT) can be used to collect, process and analyze information t...

En este libro se realiza un análisis multidisciplinario sobre distintos aspectos del proceso de paz entre el Gobierno colombiano y las Fuerzas Armadas Revolucionarias de Colombia - Ejército del Pueblo (FARC-EP), así como de los retos de la implementación temprana del acuerdo logrado en el 2016. Los autores de Excombatientes y acuerdo de paz con las...

The context of this investigation was the termination of a partnership between the social organization, an international organization and the multinational dairy company. Forty interviews were realized with local community members and six interviews with members of the social organization to gauge their evaluation of the partnership, its impact for...

Inclusive distribution networks have emerged as an alternative implemented by private organizations to create meaningful synergies with poor communities and promote inclusive growth. Previous studies have pointed out the benefits obtained by the implementation of inclusive distribution networks, but these strategies have not discussed in detail the...

This exploratory paper analyses the way in which context influences advertising creativity practices. To establish the role of context, this paper utilized both Social Identity theory and Systems Model of Creativity. Twenty four in-depth interviews with top creative directors of the main advertising agencies in Colombia (Latin America) were collect...

Many ecosystems are facing environmental threats. Some of the main concerns are now focused in developing countries. Strong environmental messages by numerous stakeholders have led to varied responses on environmental issues. Companies, governmental agencies and NGOs are responding to such issues by developing campaigns to promote sustainable pract...

This study analyzes a case of an “inclusive business” model for food distribution. In particular, the Kiteiras initiative developed by the French multinational company Danone in Brazil. This initiative objective is to develop an inclusive distribution channel to increase Danone’s dairy products consumption in Brazil low-income household. The distri...

Presentation made at Wednesday, July 5th Special Session - TCR Scholarship for Latin America by Andrés Barrios

Environmental sustainability has become a prominent issue in current business and public policy agendas. The untenable rate at which postconsumer waste is increasing has resulted in various efforts by governmental agencies, companies, and NGOs to promote sustainable practices among producers and consumers (Newman et al. 2012). Developing countries...

Social conflicts are ubiquitous to the human condition and occur throughout markets, marketing processes, and marketing systems. When unchecked or unmitigated, social conflict can have devastating consequences for consumers, marketers, and societies, especially when conflict escalates to war. In this article, the authors offer a systemic analysis o...

Individuals are constantly demanding more customization of the products they use, and companies are using different customization strategies to fulfill individuals’ demands. This study analyzes relevant literature on the relationship between technology and identity, and explores how identity theory can be used to customize a particular information...

Close-knit relationships are a distinctive facet of subsistence living where survival mode entrepreneurship is a way of life. These relationships fuel “bonding social capital” within informal economies as people rely on others to work, consume, and cope with scarce resources. At the same time, policy agendas encourage business growth and social mob...

This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998;...

The pursuit of upward social transformation through service design and practice demands rigorous thinking about what this kind of change looks like and how it comes about. To advance these two goals, this study conceptualizes transformative value, defined as a social dimension of value creation which illuminates uplifting changes among individuals...

In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of k...

Purpose – By analysing the experience of homelessness, this chapter aims to understand how individuals experience involuntary life changes in uncertain contexts and analyses the role of consumption, in terms of possessions and practices, along the process. Methodology/approach – This study adopts a phenomenological approach, focusing on the homeles...

This research improves the field's understanding of subsistence consumers by investigating how low socioeconomic class relates to expectations of complexity from new products. The study tests a model of the relationship between consumer socioeconomic class, self-esteem, self-assessed capabilities, and knowledge about product domains, and the influe...