Andreea MitanNational University of Political Studies and Public Administration | SNSPA · Faculty of Management
Andreea Mitan
Senior Lecturer, PhD
About
28
Publications
20,110
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276
Citations
Citations since 2017
Publications
Publications (28)
The present paper aims to explore the relationship among two main constructs, namely the degree of internationalization and the managerial global mindset, a three-dimension factor covering the Global Social Capital, Global Intellectual Capital and Global Psychological Capital. The analysis in performed in the contextual framework of CEE countries,...
Kolejnym krokiem cyfrowej transformacji jest przyjęcie sztucznej inteligencji (AI), nawet jeśli sama technologia wciąż ewoluuje. Niemniej jednak dyskusje na temat zalet i wad AI są żywe: menedżerowie znajdują się na pierwszej linii podejmowania decyzji dotyczących najlepszych sposobów wprowadzenia takich zmian. Jeśli korporacje są już zaznajomione...
The current study aims to explore the mediating role of knowledge-sharing between international informal business networks and organizational performance. Emphasis is laid on a context-driven perspective, namely the internationalization of small- and medium-sized enterprises (SMEs) in Central and East Europe (CEE). To that end, an online questionna...
The internationalization process of small and medium-sized enterprises (SMEs) has been discussed in many recent studies and has triggered the attention of various professionals, international and even global organizations and authorities. Emphasis was laid on the vast array of strategies, models, forms of internationalization and their impacts on S...
Research background: As companies evolve over time, so do their goals. In the past, the main goals of companies were profit and goals (as market share), are no longer relevant or effective. These goals are outdated, and companies have replaced them with goals that are consistent with the current changing times of competition. Worldwide, most large...
As shifts occur on the global market and business models adapt to a dynamic environment, the process of business internationalization, as performed by small and medium-sized enterprises (SMEs), maintains its relevance for academics, professionals, international organizations, and authorities. Studies in the field have emphasized the strategic compo...
Purpose
The present study aims to tackle SMEs (small and medium-sized enterprises) managers' awareness of coopetition benefits underpinning the process of knowledge sharing with a view to achieve innovative performance. The scrutiny of coopetition is placed within the context of SMEs strategic networks, which foster a fertile ground for competitive...
The current paper aims to address, within a comprehensive framework, two different facets of the internationalization strategies of small and medium‐sized enterprises, that is, the roles of psychic distance and global mindset within managerial dyadic collaborations. By considering cross‐border ventures as outcomes of deliberate managerial strategie...
The generational differences among leaders have progressively captured the attention of both researchers and practitioners interested in their dynamics within the work environment. Many analyses in this respect have been focused on the differences between Millennials (Generation Y) and Generation X members from a personality-centric perspective, th...
Since the beginning of industrialization, the pipeline business model has dominated world economies: products were created by a producer, be it a person or a company, then customers were informed that they could buy those products, and the cycle closed with the proper selling of those goods to customers. In recent years, this linear mode of doing b...
The current paper aims to investigate the relation between competition and online purchasing decision-making, integrating consumer protection awareness and the corresponding consumer behavior as mediators. The focus is on both subjective and objective measures related to the level of consumer awareness and action in a fast-growing competition, pote...
The presentation focuses upon the uses of AR and VR in music marketing.
The models of music consumption changed during the last years, as digital devices and Internet
became accessible to the masses. The physical LPs sales, which were the previously sought after source of
revenue for the actors in the music business, dropped, and online piracy threatened to further diminish
profits. The big players in the industry went...
Music preference has been proven to correlate with personality traits, personal values and belonging to a certain group or social class. Previous studies stressed upon the fact that music preference impacts both the social and the personal identity. While music preference has been correctly used by social scientists, marketers and musicologists as...
The present study intends to discuss the psychological profile of Generation Y versus other generations.The differences between Millennials and other generations are addressed in terms of values, personality characteristics, and reactions under stress. The topicality and relevance of the research theme are supported by the fact that most of the peo...
The present study intends to discuss the psychological profile of Generation Y versus other generations. The differences between Millennials and other generations are addressed in terms of values, personality characteristics, and reactions under stress. The topicality and relevance of the research theme are supported by the fact that most of the pe...
Lucrarea isi propune sa prezinte sintetic principalele concepte, teorii si tehnici asociate activitatii promotionale. Tematica investigata este cuprinzatoare, iar abordarea ? desi urmareste initierea celor interesati de acest domeniu ? nu se opreste la notiunile de baza.Ghidul esential de promovare este gandit ca un instrument util pentru cei inter...
The article is available at: http://www.managementdynamics.ro/index.php/journal/article/view/63/50
As the ICT develops, universities have to learn how to reshape their communication practices and views on learning environments. Today’s students, members of the Y Generation, are digitally natives who wish to, desire and might benefit from the use of Social Network Sites (SNS) communication with their teachers and College administrative staff.
Th...
Nowadays, in the light of pervasively developing new media and recalcitrant consumers, the decline of traditional advertising is seen as inevitable, thus marketers are constrained to find new ways of promoting their products. Conventional advertising efforts are becoming especially obsolete with regard to young consumers, members of Generation Y. T...
The topic of small and medium-sized enterprises (SMEs) within the framework of the internationalization phenomena has often hewed the paths for many conceptual and empirical analyses all the more so as the global environment has pushed smaller actors out of their regular habitat. Issues such as the support of SMEs innovative capabilities, of knowle...
Today’s generation is described to be born for entrepreneurship but with the development of the online medium, new meaning to entrepreneurship is brought. The youngest generation also referred to as “digitally native” is inclined to use technology and the Internet in every aspect of their life, including their professional one. Following this line...
Internet changed dramatically the
commercial music industry landscape: digitalization is
the new standard, and the specific business models are
in constant evolution. Thus, the industry has evolved
from the traditional model of the big music labels to
the much criticised peer-to-peer music file trading and,
today, to the legitimate online dow...
Projects
Projects (3)
The aim of the study is to investigate the consumer behavior and consumer awareness regarding consumer protection policies. The emphasis is laid on how competition may become a key driver of consumer protection benefits, having as mediators the level of awareness and the actual conduct of online buyers.
The book addresses the issue of youth identity in the digital age.
While culture has offered the fundamentals for identity construction prior to the postmodern times, I argue that nowadays identity has become rather fluid. Thus, the classic approach to publics has become obsolete. A different type of public categorization, based upon personal values, is presented, with a focus on Generation Y.
