Andreas Kuckertz

Verified

Andreas verified their affiliation via an institutional email.

Learn more

Verified

Andreas verified their affiliation via an institutional email.

Learn more

• Dr. rer. pol. habil.
• Professor (Full) at University of Hohenheim

Research summary: The discovery of the coronavirus (SARS-CoV-2) and the spread of COVID-19 have led many governments to take drastic measures. The lockdown of large parts of society and economic life has come as an exogenous shock to many economic actors, not least innovative startups. This rapid response research combines a qualitative research de...

Entrepreneurship is a powerful force for change and innovation; you can be a part of it. This open access book is your key to unlocking your potential as an entrepreneur and impacting the world through your actions. Written by experienced startup guides and backed by rigorous academic research, this book takes you through the essential steps along...

Emotions are a central concept in previous entrepreneurship research, but this is mainly related to entrepreneurs and their entrepreneurial journey. However, venture capitalists (VCs) and business angels (BAs), two critical investors in the entrepreneurial finance literature, are essential actors in the entrepreneurial process. Still, little is kno...

Entrepreneurship is a concept that many people need to understand before they engage in it. We argue for an understanding of entrepreneurship that extends the conceptual application of starting a business and outline that it is all about discovering opportunities and solving problems. The chapter guides you in finding the meaning of entrepreneurshi...

As a prospective founder, there is no getting around the question of the business model of your venture. There are various components to consider which, in their interaction, realize the inherent value of your product. In this chapter, you will learn how to shape the individual building blocks of the business model by using various tools and insigh...

In this chapter, you will learn how to utilize this book to build essential skills for entrepreneurship. We will explain why mastering these skills is beneficial for any entrepreneurial journey and how they can enhance professional work in various contexts. We will outline the structure of each chapter and explain how adhering to the guidance provi...

In this chapter, you will learn what a pitch is and what it contains, focusing on preparing a compelling pitch. We guide you to practice pitching and prepare for the stage, emphasizing the importance of audience diversity and the dynamics of pitching to different audiences. We will detail the components of a pitch and explain the relationship betwe...

Prototyping is a handy technique for visualizing abstract thoughts, ideas, and visions of your entrepreneurial endeavor. In this chapter, you will learn how to easily create a (first) prototype to express the core message of your innovation to customers while strengthening your persuasive power with stakeholders. When creating prototypes, it is imp...

In this chapter, you will learn why validation is crucial throughout your start-up’s lifecycle, how to generate validated learning to inform entrepreneurial decision-making, and how to use validation to explore problems. We emphasize the importance of validating assumptions to avoid misjudging product ideas. By integrating the lean start-up framewo...

In this chapter, you will learn why networks are crucial for entrepreneurs, facilitating the exchange of knowledge, information, and resources, which are vital for success. We argue that trust and collaboration are vital functions, providing security and enhancing reputation. Entrepreneurs can learn how effective information transfer within network...

In this chapter, you will learn what growth hacking is, when you should start with growth hacking, and how to implement a growth hacking process in your start-up. We define growth hacking as a creative, resourceful approach that uses innovative strategies to expand your customer base and increase sales. Differentiating between the early experimenta...

In this chapter, you will learn how to take the first steps of your venture. We argue that problems create opportunities for entrepreneurs, reflect on why nascent entrepreneurs may favor problems over start-up ideas and show why they should be cautious to avoid falling in love with their first idea. Introducing the corridor principle, we advise ent...

In this chapter, you will learn why adopting a positive mindset toward failure is essential, how to cope with inevitable setbacks in your start-up journey, and how to make the best out of a failed start-up. We outline that failure is common on the way to success and argue that failure can lead to valuable lessons and new opportunities—if dealt with...

Recent advancements in artificial intelligence (AI) enable the rapid collection and organization of academic research with the push of a button, prompting a reevaluation of the role and value of human-generated systematic literature reviews (SLRs). In this editorial, we explore the value of the human element in producing SLRs, a method originally d...

Purpose This study scrutinizes the evolution of thematic directions in the domain of growth-oriented women entrepreneurship research over the past two decades. Furthermore, it explores the implications of this evolution for future research and practical endeavors. Design/methodology/approach The authors conduct a bibliometric analysis of 741 publi...

Most prior research has focused on the positive relationship between a firm's entrepreneurial orientation (EO) and its performance. However, errors in entrepreneurial strategies are inevitable. We argue that entrepreneurial firms benefit from an organizational error management culture. Drawing on data from 208 German family businesses, we combined...

Wie beeinflusst das Engagement von Professorinnen und Professoren im Transfer die individuelle Forschungsleistung? Ergebnisse einer aktuellen Studie.

The degrowth paradigm has gained popularity in the sustainability discourse in recent years. Questioning the absolute decoupling of economic growth from environmental degradation, degrowth proponents suggest downscaling production and consumption to reduce resource extraction and energy consumption. However, this seems to be at odds with convention...

Entrepreneurial activity by academics is a critical component of university technology transfer. However, academics at the professorial level often express concerns that engaging in entrepreneurial activity might harm their research performance due to the perceived diversion of focus from core academic pursuits. To better understand the interplay o...

Existing research on family firms emphasizes the importance of entrepreneurship across generations but leaves the role of entrepreneurial transmissions between predecessors and successors relatively unexplore . Building on the concept of entrepreneurial legacy, we ask how interactions of entrepreneurial mindsets and resources influence organization...

Purpose All over the world, countries are searching for ways to foster innovation and growth through startups. This viewpoint paper presents the aims, development procedure and contents of Germany's “Startup Strategy,” published for the first time in 2022, along with a fundamental assessment of its potential usefulness. Design/methodology/approach...

Entrepreneurial communication is vital for acquiring resources and building stakeholder relations in startups. This research stream has grown rapidly in recent years and has developed as a multidisciplinary field at the interface of communication and entrepreneurship. However, this rapid development and the plethora of associated perspectives have...

Triggered by the Russo-Ukrainian war starting early in 2022 and the subsequent movement of refugees toward various European countries, this rapid response paper provides five reflections on the role of social entrepreneurship in light of humanitarian crises. We validate two problems with the help of a problem owner from social entrepreneurial pract...

In recent years, the notion of a unicorn, a startup exceeding a premarket valuation of one billion USD, has become one of the most prominent concepts in the practical discourse of entrepreneurship. Consequently, entrepreneurs aim to build unicorns, investors want to participate in their success, policymakers strive to support their emergence, and e...

Purpose Entrepreneurial communication describes the communication activities of entrepreneurs and is an essential tool for entrepreneurs to build relationships. However, there is a lack of research regarding how entrepreneurs adapt their communication styles in times of crisis. Nevertheless, entrepreneurial communication during a crisis is essentia...

The education of future entrepreneurs shapes how we will live in the future, and proper entrepreneurship education is thus of utmost importance. Entrepreneurship educators and researchers constantly renew tools, interventions, and training programs for entrepreneurship education and adapt them to the specific needs of entrepreneurs and developments...

The education of future entrepreneurs shapes how we will live in the future. Entrepreneurship education is thus of utmost importance. This paper formulates several propositions and critical insights that we deem especially important for the current state of entrepreneurship education and its future development. These propositions concern the goals...

This article examines the influence of the life context on entrepreneurial passion (EP) and performance. Drawing on the person–environment fit theory, we developed a model showing how the life context fit affects EP in the domains of founding, inventing, and developing and how this translates into performance. Using partial least squares structural...

Entrepreneurial agency—the individual power to change environments—is central to entrepreneurship research. Yet, from a social inequality perspective, beliefs in an entrepreneurial agency might differ based on the social class environments individuals are born into. Drawing on social cognitive theories, our findings across three data sets among stu...

Die Transformation zur Bioökonomie bietet eine Vielzahl unternehmerischer Möglichkeiten für innovative Start-ups. Um diese effektiv nutzen zu können, braucht es bessere Rahmenbedingungen gerade für universitäre Ausgründungen und einfacheren Zugang zu Venture Capital.

Networks play a vital role for entrepreneurs in overcoming crises. The most vulnerable to crises are those from lower socioeconomic backgrounds. However, we know less about the role of socioeconomic status in entrepreneurial networking. This study investigates whom entrepreneurs call in case of emergency. We develop hypotheses on how entrepreneurs’...

Throughout history, expeditionists and explorers have discovered foreign countries and new worlds, markedly influencing the lives of succeeding generations. However, as multinational enterprises have come to drive globalisation, the existence of entrepreneurial individuals without the resources of large corporations is a relatively recent phenomeno...

The positive evaluation by society of entrepreneurs as a social group is hugely important because it determines that group's legitimacy. However, researchers have tended to neglect the role of society in social evaluations and also that constructing them is a multilevel process. This knowledge gap has prompted us to investigate how entrepreneurs ar...

Bioeconomy strategies worldwide emphasize the importance of entrepreneurship in the transformation toward a sustainable and circular bioeconomy. However, the bioeconomy transformation itself also offers great opportunities for creating new ventures. Based on interviews with bioeconomy entrepreneurs from six European countries, we investigate how en...

The COVID-19 crisis triggered by the novel coronavirus (SARS-CoV-2) and the infection control measures taken have extended beyond affecting health issues to impact economic activity worldwide. In this structured literature review, the focus is specifically on how the crisis has impacted entrepreneurial activity. The review focuses on the early empi...

This paper provides a unique perspective on the Chinese entrepreneurial landscape via insights that result from a combination of evidence drawn from the academic literature and the lead author's experience from living for over two years in China. That experience underpins an autoethnographic account of entrepreneurship in China. That account is acc...

Most individuals find their way into entrepreneurship through combinations of self-employment and paid employment. However, prior research on entrepreneurial intentions has overlooked intended career transitions. Drawing on social cognitive career theory, we argue that, against the background of personal and environmental factors, individuals form...

The prevailing environmental and social challenges worldwide require comprehensive and sustainability-oriented changes in central areas of society—endeavors that call for more sustainability-oriented innovations. Sustainability can be understood as a megatrend within our society comprising sustainability-oriented macro trends such as Agricultural I...

Exceeding planetary boundaries, and especially climate change, requires economies worldwide to decarbonize and to incorporate principles of sustainable development. Transforming a traditional economy into a sustainable bioeconomy by replacing fossil resources through renewable biogenic resources offers a solution to this end. However, seemingly opp...

Systematic literature review articles are important for synthesizing knowledge in management and business research. However, to date, we lack clear guidelines how to review such articles. This editorial takes the perspective of the reviewer. It presents ten key questions and criteria that reviewers should ask when reviewing systematic literature re...

Public enterprises find themselves in increasingly competitive markets, a situation that makes having an entrepreneurial orientation (EO) an urgent need, given that EO is an indispensable driver of performance. Research describes politicians delaying the strategic change of public enterprises when serving as board members, but empirical evidence of...

While prior research on family firms has emphasized the importance of balancing innovation and tradition, less attention has been paid to how a family firm's heritage is transferred across generations. Drawing on imprinting theory and a unique sample of 303 multi-generational family farms, we argue that their entrepreneurial heritage establishes a...

Das Kompaktlexikon Unternehmensgründung liefert nahezu 2000 aktuelle Begriffserklärungen aus Theorie und Praxis rund um die Existenzgründung sowie den Aufbau von neuen Unternehmen. Von A wie Absatzmarkt bis Z wie Zuschuss bietet das Nachschlagewerk Gründern, Entrepreneuren und Unternehmern eine schnelle, kompakte und wirkungsvolle Unterstützung für...

The global spread of coronavirus disease 2019 (COVID-19) caused by the novel coronavirus SARS-CoV-2 (severe acute respiratory syndrome coronavirus–2) has led to drastic infection control measures that have dramatically affected societies and economies worldwide. Against this background, it is the purpose of this commentary to illustrate how innovat...

Familienunternehmen besitzen ein unternehmerisches Erbe. Das sind die gemeinsamen Ansichten in Bezug auf das Unternehmertum. Diese Ansichten entstehen durch Prägungen, die Familien im Laufe der Firmengeschichte gesammelt haben. Das unternehmerische Erbe von Familienunternehmen beeinflusst deren Fähigkeit, gleichzeitig Bestehendes zu verbessern und...

The COVID-19 pandemic has led to a changing environment posing many challenges that call for innovative solutions, leading to a changing innovation landscape. We explore particular organizational actors' innovation response time by analyzing data from a commercial innovation database. Arguing that innovation response time mostly depends on how orga...

Entrepreneurship education is clearly on an impressive success trajectory, but its expansion has not been without criticism. Hence, in this essay I will explore and argue for my personal view on the purpose of entrepreneurship education. I will contrast the usual argument for entrepreneurship education, namely that it should be an integral part of...

Governments worldwide have formulated visions of a transition toward a bio-based economy (bioeconomy). These visions to move beyond the exploitation of fossil resources complement the United Nation's sustainability goals such as climate change mitigation. Different factors will shape and foster the successful transition to a knowledge-based bioecon...

The constant generation of innovation is a major factor in explaining a firm’s long-term success. Accordingly, previous literatures have identified several organisational, processual, and cultural factors that enable firms to promote successful innovation. Although these success factors appear to be rather different, most of them revolve around con...

Purpose This study aims to investigate how Germans' misperceptions of the nature of entrepreneurship influence their attitudes towards entrepreneurial failure. Design/methodology/approach Adopting a multivariate regression analysis, the study used data collected from a commercial online market research panel ( N = 2,027) reflecting the overall Ger...

The role of personality traits as predictors of entrepreneurial intention and success has been widely researched. This article investigates the personality traits of top athletes practising low-risk- and high-risk-sports and, based on the person-job fit theory, compares them to the personality traits commonly associated with entrepreneurship. To ac...

Purpose - Non-entrepreneurial passions may be the beginning of an extensive entrepreneurial journey. However, current passion theories cannot fully capture the essence of such passions and their effects. The purpose of this study is to explore and explain the real-life composition of passion and performance. Design/methodology/approach - The inve...

The number of governments worldwide embracing the vision of a sustainable bioeconomy is constantly rising. One factor facilitating the transformation of economies to such sustainable bioeconomies will be entrepreneurial activity. Hence, I analyze how available bioeconomy strategies account for the role of entrepreneurship in driving the bioeconomy...

The majority of research on corporate venture capital (CVC) relies on data retrieved from secondary databases. The various databases however define CVC differently. Generally, researchers rely on the definition of the used database. As a result, empirical CVC research is not readily comparable, and replicability across databases is often impossible...

Purpose – The success of corporate innovation is based less upon the success of a single innovation program than on a holistic and overarching corporate innovation system integrating various activities. Taking this perspective, the purpose of this paper is to extend existing research on the design of innovation programs. Design/methodology/approac...

When acting as an intermediary, corporate venture capital (CVC) units must balance two different institutional settings: the rigid corporate world and the advancing startup ecosystem. As a result, CVC units are faced with multiple voids that influence their organizational orientation toward one environment. This study employs text analysis on a uni...

Digitization is arguably currently the single most important force in entrepreneurship and innovation. In this special issue editorial, we shed light on the current state of digital entrepreneurship and digital innovation research to take stock of past research and identify opportunities for the future. The 11 papers in this special issue present a...

Purpose Entrepreneurial orientation (EO) has been viewed almost exclusively through the lens of profit-driven firms. However, individuals engage in entrepreneurship not only for economic reasons but also to enrich a community or to advance society. Drawing on upper echelons theory, the purpose of this paper is to address this issue by proposing tha...

This data article describes a dataset of 208 cases representing assessments of entrepreneurial orientation and organizational culture variables obtained from a web-based survey addressing owners and/or CEOs of German family firms. It includes data on five dimensions of entrepreneurial orientation (innovativeness, proactiveness, risk taking, autonom...

The notion of entrepreneurial ecosystems (EEs) has garnered considerable attention in the academic discourse. However, quite often this notion is treated as just a biological metaphor that should not be taken too seriously. I challenge this view and ask in a thought experiment what could be learned from the management of natural ecosystems to assis...

Massive problems trigger massive entrepreneurial opportunities. For this reason, environmental issues such as earth system processes that have extended beyond their thresholds, or are approaching such thresholds, constitute interesting opportunities, especially for ecological startups, to establish appropriate businesses that create value to addres...

Successful entrepreneurs exploit entrepreneurial opportunities to establish their enterprises. The food industry is a setting in which many such opportunities exist. To shed light on those specific entrepreneurial opportunities, we combine a five-step model of the food value chain ranging from agriculture to consumption with classic economic source...

Gründungsaktivität ist nicht allein davon abhängig, ob Unternehmensgründer potenzielle Chancen zur Etablierung neuer Geschäftskonzepte wahrnehmen. Denn genauso bestimmen generell hemmende und fördernde Faktoren des Umfelds, ob eine potenziell interessante Geschäftsidee in die Tat umgesetzt wird. Wie Unternehmensgründer ihr Umfeld bewerten, lässt si...

Gerade innovative Startups drohen in allen Industrien die Geschäftsmodelle etablierter Unternehmen zu zerstören. Etablierte Unternehmen hingegen haben die nötigen Ressour-cen und Netzwerke, um Geschäftsmodelle früh zu testen und schnell zu skalieren. Dieser Research Brief beantwortet daher die Frage, wie Vorteile aus der Corporate- und der Star-tup...

Their perceived entrepreneurial self-efficacy has various implications for nascent entrepreneurs. Those effects range from causing overconfident entrepreneurs to set unattainable goals, to overchallenged entrepreneurs being deterred by complex opportunities. We propose that entrepreneurs' social identity, which is related to the type of opportunity...

Entering status dominated environments as new entrant is a difficult endeavor. Accumulated advantages go along with the tendency of incumbents to succeed, whereas entrants are likely to lose (Matthew effect). This study examines what combination of deal resources accumulated by venture capital partners lead to high deal performance in order to anal...

Corporate venture capital (CVC) investors are regularly painted with the same brush, a fact underscored by the often observed belief in the extant literature that corporate venture capitalists (CVCs) form a homogeneous group. In contrast to this simplifying perspective, this paper categorizes CVCs into subgroups by examining their levels of strateg...

Taking stock of what has been achieved in a particular research field, where a field currently stands, and where it might move to in the near future is an important undertaking. In this research brief, we present the results of a survey of 225 experienced entrepreneurship researchers who shared their insights on a) what topical areas are currently...

Unternehmen finden sich heute in einer Situation wieder, in welcher das alleinige Ausnutzen bestehender Ressourcen nicht mehr ausreichend ist, um erfolgreich am Markt agieren zu können – vielmehr ist heute das Hervorbringen neuer Ressourcen und Ressourcenkombinationen – sprich Innovationen – gefordert. Als Reaktion auf diese Herausforderung ist in...

Markets of Biobased Resources and Products: This chapter takes a closer look at the global market for biobased products and resources and its interactions with agricultural and food markets. In particular, it describes the effect of increasing demand for biobased products on market prices and thus the quantity of agricultural resources demanded and...

Entrepreneurship is based on entrepreneurial opportunities and the bioeconomy offers a plethora of such opportunities. As the bioeconomy — at least partially — addresses humanity’s greatest challenges, it consequently offers the greatest entrepreneurial opportunities as well. One useful tool to break down the idea generation process and manage the...

dass Unternehmertum auch in etablierten Organisationen möglich und notwendig ist

wie Kooperationen mit jungen Unternehmen grundsätzlich gestaltet werden können

was genau ein Intrapreneur ist

Deutschland zählt im internationalen Vergleich zu den Volkswirtschaften, die auf eine bestens ausgebaute Förderinfrastruktur verweisen können. Dennoch verbleibt die Gründungsrate auf einem nicht akzeptablen, niedrigen Niveau. Wir befragen daher rund 200 Startup- Unternehmer aus Baden-Württemberg zu ihren Unterstützungserwartungen gegenüber der Poli...

Im bekanntesten Startup Ökosystem der Welt, dem Silicon Valley, steht die Stanford University im Zentrum. Wie sieht es demgegenüber im Stuttgarter Startup Ökosystem aus? Mittels einer Netzwerkanalyse kartieren wir die zentralen Akteure dieses Ökosystems und ihre Beziehungen zueinander. Dabei zeigt sich: Das Stuttgarter Ökosystem zerfällt in drei se...

Purpose Opportunity recognition and opportunity exploitation are two central concepts in the entrepreneurial process. However, there is a lack of both a clear specification of the content domains of the constructs and valid and reliable multi-item scales for their measurement. The paper aims to discuss these issues. Design/methodology/approach Thi...

Der Zusammenarbeit von etablierten Großunternehmen mit Startups wird in Deutschland und insbesondere in Baden-Württemberg große Bedeutung eingeräumt, um im globalen Innovationswettbewerb weiter erfolgreich sein zu können. Wir zeigen, basierend auf aktuellen Umfragedaten, wie Startup-Unternehmer aus Baden-Württemberg das Kooperationsverhalten von Gr...

In this chapter we introduce the fundamentals of entrepreneurship. We then critically discuss the psychological traits usually ascribed to entrepreneurial individuals and suggest that the concept of individual entrepreneurial orientation is a more suitable approach to get hold of these entrepreneurial individuals. Finally, we focus on entrepreneuri...

This chapter provides an introduction to entrepreneurial opportunities, which individuals might identify and exploit by becoming entrepreneurially active. It requires us to look into the question of how opportunities can be discovered or created in established markets or how they might enable creating new markets. The emphasis on opportunities is n...

Dieses Lehrbuch zeigt, wie etablierte Unternehmen eine unternehmerische und innovative Organisation schaffen und erhalten können, um langfristig ihre Wettbewerbsfähigkeit zu sichern. Dies wird erreicht über eine unternehmerische Strategie, flexible Organisationsstrukturen und eine passende Organisationskultur. Etliche Instrumente ermöglichen sowohl...

Taking account of prior entrepreneurial experience, this study explores how the perceived cause of business failure influences an entrepreneur’s decision to start another business or to abandon entrepreneurship. Using Qualitative Comparative Analysis, we find that the attributional dimensions of locus of causality, controllability, and stability ex...

Bislang wurde Open Innovation überwiegend als alleinstehender Innovationsansatz behandelt – er ist im Kern jedoch stark mit dem Forschungsfeld Corporate Entrepreneurship verwandt. Wir zeigen mit Hilfe eines strukturierten Literaturüberblicks, auf welche Art sich beide Konzepte überlappen und gegenseitig befruchten. Die Ergebnisse geben Raum für wei...

Mittelständische Unternehmen, die sich mit dem Thema der Post-Merger-Integration befassen wollen oder müssen, stehen vor etlichen Herausforderungen. Dieser Ausblick fasst die zentralen Punkte des vorliegenden Sammelbands zusammen und identifiziert die entscheidenden und erfolgsrelevanten Faktoren einer Post-Merger-Integration. Sieben praktische Emp...

Startup ecosystems have a positive impact on the creation of new businesses and the entire economy and accordingly receive attention from both academics and politicians. However, while entrepreneurial ecosystems reflect a high level of entrepreneurial activity, they differ significantly in terms of the proportion of female founders, which means som...

Jedes Thema einer wissenschaftlichen Arbeit steht in einem Kontext, den man sich zu Beginn erarbeiten muss. Dazu gilt es, sich zunächst einen Überblick zum Thema verschaffen, um wahrzunehmen, was bereits alles zu diesem Thema gesagt beziehungsweise geschrieben wurde. Es kommt in der Regel aber nicht darauf an, jegliches Material zu finden und zu si...

Das Lesen wissenschaftlicher Literatur unterscheidet sich selbstredend dramatisch vom belletristischen Lesen. Während es bei der Freizeitlektüre beispielsweise eines Romans nicht darauf ankommt, wie schnell gelesen wird und ob dieser wirklich verstanden wurde, sondern nur der Genuss wirklich zählt, gilt es beim Lesen wissenschaftlicher Literatur (u...