Andrea Moretti

Andrea Moretti
University of Udine | UNIUD · Department of Economics and Statistics

Full Professor of Marketing and Business Strategy - Ph.D Business Economics

About

60
Publications
42,553
Reads
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334
Citations
Citations since 2017
20 Research Items
249 Citations
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20172018201920202021202220230204060
20172018201920202021202220230204060
20172018201920202021202220230204060
Additional affiliations
January 2006 - October 2017
University of Udine
Position
  • Professor
January 2005 - October 2017
University of Udine
Position
  • Professor
October 1999 - present
University of Udine
Position
  • Full Professor of Management and Marketing
Education
October 1996 - December 1996
City, University of London
Field of study
  • Managementof Cultural Organization and Policies
October 1990 - December 1993
Università Ca' Foscari Venezia
Field of study
  • Business Management & Economics

Publications

Publications (60)
Article
This paper aims to extend the current knowledge about how food neophobia and food technology neophobia can influence whether consumers choose fish farmed with insect-based flours (FFIF). The authors used an online survey questionnaire and a sample of 567 young Italian adults. The answers were analysed using fuzzy-set qualitative comparative analysi...
Article
This study applies an environmental psychology approach to understand the impact on consumer emotional reactions and shopping outcomes of store environmental perceptions, within a new luxury retail setting. Within this mass-market, highly hedonistic retail context, the study here proposes an extended stimulus-organism-response model. The study exam...
Article
Full-text available
Extreme sports are a solid international industry enjoyed by millions of people, and many brands use extreme sports as contexts for advertising in the US and EU. Interpreting extreme sports through different psychological theories, in two experiments the authors compare the effects on persuasiveness, product attraction and behavioural intention of...
Article
This paper explores the effects of environmental predisposition on purchasing intentions. The proposed model considers religiosity as a determinant of consumer environmental predisposition, adopting a multidimensional view entailing both intrinsic and extrinsic religiosity. Further, the effects of materialism are investigated, as it has been recogn...
Conference Paper
Merchandising consumption is a fundamental source of revenues in sports, yet it has been considered mostly for passive sport participation (e.g., football fans), while significantly fewer attention has been devoted to active sport participation. Nonetheless, the number of athletes-consumers involved in active participation is large and growing (e.g...
Article
Full-text available
FORTHCOMING Objectives. This paper proposes an interpretive framework addressing social network analysis in tourism-cultural organizations, helping develop a feasible solution for Social Media (SM) analysis within cultural organizations (better fitting organizations specificities, and culturally closer to their collective mindsets, generally humani...
Conference Paper
Il presente studio esamina il consumo di tatuaggio come una forma di consumo postmoderno. Facendo seguito a precedenti contributi, il presente studio applica la tassonomia di consumo proposta da Holt (1995), al fine di cogliere in maniera simultanea sia la dimensione individuale che sociale del consumo di tatuaggio, dimensioni che si suppone essere...
Conference Paper
The study analyzes the effect of three constructs as antecedents of organic food consumption: extrinsic religiosity, intrinsic religiosity, and individual attachment to a religious community. Marketing and consumer research are aware of the potential impacts of religion on consumption choices since a long time. However, few are the studies approach...
Article
Full-text available
Currently, online shopping has become a widespread phenomenon around the world and the internet has become a new outlet for the commercialisation of products usually sold through traditional channels. This paper focuses on the agro-food sector and on the European Alpine area with respect to sheep and goat production in order to develop a context-sp...
Article
Full-text available
Lipstick effect has not been widely considered by academic research. During hard economic times, people tend to buy less expensive prestige goods. The “Lipstick effect”, first observed in cosmetics, has been noticed in major downturns such as the Great Depression, and the 2008 crisis (Hill, 2012). This paper considers masstige goods as one of the m...
Article
Full-text available
The purpose of this paper is to show how corporate social responsibility (CSR) communication on social media is actually implemented and managed in business practice by a coffee company in Italy with a proved track record in CSR related activities. Consistent with the explorative aim of the study, this paper employs a case study approach and it ado...
Article
Currently, online shopping has become a widespread phenomenon around the world and the internet has become a new outlet for the commercialisation of products usually sold through traditional channels. This paper focuses on the agro-food sector and on the European Alpine area with respect to sheep and goat production in order to develop a context-sp...
Conference Paper
Full-text available
In the last twenty years, tattooing has gained in increasing social relevance. From a socially condemned practice, signaling social marginalization, rebellion, or deviance, tattooing has gained a completely new social status, driven by factors such as the increasing interest of well-known personalities, such as celebrities (Goulding et al, 2004), a...
Conference Paper
Full-text available
Religious tourism appears an increasingly important phenomenon in the contemporary tourism industry, being able to move huge amounts of people. It is a particularly complex and peculiar kind of tourism, that entails different meanings and spheres of human psychology and culture. Due to the prominent role of cultural heritages and anthropological dy...
Conference Paper
Full-text available
In the last decades, triathlon has gained globally an increased popularity. This sport is now a worldwide diffused discipline: triathletes can choose between a wide number of challenges and events, taking place in different corners of the world. The exponential growth of this sport has led to an increasingly relevant weight of triathlon in economic...
Conference Paper
Objectives. This paper investigates tattooing behavior from multiple perspectives. The analysis is developed assuming two important dimensions of tattooing behavior: a more product-related dimension (i.e., more related to the physical product-tattoo), and a more experiential dimension, related to the participation to tattoo-related events (i.e., ex...
Conference Paper
Full-text available
Festivals are gaining an increasing relevance in the tourism sector (Getz, 2008), testified by a constant development of the offering, throughout the last thirty years (e.g., Gursoy, Spangenberg, and Rutherford 2006; Yang, Gu, and Cen 2011; Mason and Paggiaro 2012; Akhoondnejad 2016). Festivals have been also long recognized as a very effective too...
Conference Paper
Full-text available
Objectives. This paper proposes an interpretive framework addressing social network analysis in tourism-cultural organizations, helping develop a feasible solution for Social Media (SM) analysis within cultural organizations (better fitting organizations specificities, and culturally closer to their collective mindsets, generally humanistic). Metho...
Article
Full-text available
Purpose of the paper: This study on consumer behaviour intends to combine two lines of investigation. First, we examine how different motivation factors in adventure tourism affect behavioural intentions. Secondly, in order to provide a better understanding of behavioural intentions we further explore the differences between the groups of individua...
Conference Paper
Full-text available
This paper extends the body of marketing research on the role of “Lipstick Effect” on consumers’ decisions, within a New Luxury context: fast fashion jewellery, as an emblematic example of New Luxury goods. Originally conceptualized by Silverstein and Fiske (2003), New Luxury (particularly, its masstige goods category) apply marketing techniques tr...
Conference Paper
Full-text available
This paper is aimed at contributing to atmospherics research, by exploring the complex relationship between the atmospheric cues (like music, temperature, and scent) and consumer behavior. Literature has provided a wealth of contributions on the topic, providing empirical evidence from several contexts, like restaurants, theme parks, and shopping m...
Article
Full-text available
Wine quality has been viewed as critical to the success of online businesses, with the growing understanding that it is one of the main aspects of customer satisfaction and loyalty. The aim of this research is to analyze the multi item web quality construct in its relationship with loyalty intention and satisfaction. The study aims to contribute to...
Conference Paper
Full-text available
The purpose of this paper is to provide evidence about the role of the Social Media Manager in the Corporate Social Responsibility communication activity. We analyze how Social Media are actually implemented and managed in business practice and more precisely how the role of the Social Media Manager inside the organization is evolving using a case...
Article
Full-text available
Purpose – The purpose of this paper is to provide a better understanding of golf tourism in a Mediterranean golf resort located in Italy. Based on a systematic literature review, this research develops and tests a context-specific “integrated model” in order to shed further light on the complex discordance in the literature with new empirical data....
Article
Full-text available
By drawing on New Institutional Theory, the aim of this paper is to provide an overview on the Social Media Manager as a new professional figure who is gaining an active role in the management and control of the firm’s reputation. Social Media have indeed increased direct interaction and dialogue across organizations and stakeholders, but, on the o...
Article
By drawing on New Institutional Theory, the aim of this paper is to provide an overview on the Social Media Manager as a new professional figure who is gaining an active role in the management and control of the firm’s reputation. Social Media have indeed increased direct interaction and dialogue across organizations and stakeholders, but, on the o...
Article
Full-text available
Purpose of the paper: the aim of this article is to provide a conceptual contribution to the industrial district literature, by highlighting the existing gap between the economic-managerial perspective and the economic-agricultural one. Several analytical similarities characterizing the evolution of both the classical districts and the primary matr...
Conference Paper
Full-text available
By drawing on New Institutional Theory, the aim of this paper is to provide an overview on the Social Media Manager as a new professional figure who is gaining an active role in the management and control of the firm’s reputation. Social Media have indeed increased direct interaction and dialogue across organizations and stakeholders, but, on the o...
Article
Full-text available
Purpose of the paper: By relying on the value creation perspective from a knowledge economy viewpoint, the aim of the paper is to verify if the introduction of Social Media may be considered as an evolution or as a revolution of Relationship Marketing. Methodology: A wide range of online databases were searched by means of keywords in order to ana...
Conference Paper
Full-text available
Purpose of the study. By relying on the value creation perspective from a knowledge economy viewpoint, the aim of the paper is to analyze if the introduction of Social Media may be considered as an evolution or as a revolution of Relationship Marketing. This paper represents the first step of a longer path aimed at analyzing the evolution of the co...
Conference Paper
Full-text available
The aim of this paper is to provide insights about how Social Media might be considered as an effective marketing tool to communicate CSR efforts and to create value for firms. After a brief review of the literature concerning CSR and Social Media Strategy from a marketing perspective, we focus on four Italian empirical case studies, two large firm...
Article
Full-text available
In this article the author presents the potential utility of performance measurement methods and mechanisms of arts and cultural organization. The aim is to highlight some important themes by stressing particularly: the requested connection between organizational preconditions of measurement in art and cultural organization (goals-resource-results)...
Chapter
Introduzione Negli ultimi anni il processo di valorizzazione e lo studio manageriale delle organizzazioni artistico-culturali ha posto al centro dell’attenzione il prodotto come categoria logica di costruzione di valore [si veda Rispoli, in questo volume, cap. I; Bonel, Moretti, Rispoli e Tamma 2005] nel quale le componenti di ricezione artistica,...
Article
Full-text available
The present paper introduces and develops an interpretation schema of the valorisation process of arts and cultural organizations in specific contexts. The model goes beyond the general limits of an exclusively economic perspective of the impact of culture organization in local contexts. The paper, starting from three main research, namely competit...
Conference Paper
Full-text available
The diffusion of managerial perspective and tools in cultural industries in Italy could be analysed as a recent process. Actually Italian cultural organisations, major public organisations, are trying to acquire new methodologies and instruments from the manager's tools box. In this process some of the managerial tools cannot be transferred directl...
Article
Full-text available
At the beginning of the 21st century, museums find themselves struggling to maintain audience in competition with an increasing number of leisure and cultural attractions. Their traditional mission is leaving room to a strategic approach in which conservation and marketing harmonize to create new cultural experiences that appeal to leisure consumer...
Article
Full-text available
At the beginning of the 21st century, museums find themselves struggling to maintain audience in competition with an increasing number of leisure and cultural attractions. Their traditional mission is leaving room to a strategic approach in which conservation and marketing harmonize to create new cultural experiences that appeal to leisure consumer...
Chapter
Full-text available
The educational mandate of museums is being transformed as marketing strategies play an increasingly crucial role in promoting cultural products. The electronic management of contents, reference communities and distribution channels represents a challenge for cultural institutions that wish to gain a competitive advantage on the global market. This...
Article
1 st Draft: English uncorrected/Please, don't quote without permission * corresponding author. This work is the result of a joint effort, and the order of authorship is alphabetical. However, 1 can be attributed to Andrea Moretti, 2 and 3 to Donata Collodi, 4 to Elena Bonel and 5 to Francesco Crisci. Each author contribute d equally to the Conclusi...

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