Andrea Lučić

• Doctor of Business Administration
• Assistant professor at University of Zagreb

The purpose of this paper is to explore how sustainable marketing orientation (SMO) should be properly implemented in an organization built on the theoretical model of market-oriented sustainability. The aim of the paper is to explore and confirm the elements of sustainable marketing orientation and to develop a measurement tool with a mixed method...

Purpose An intention-behavior gap often occurs for socially responsible consumption, where despite positive consumer attitudes, sales remain disappointing. This paper aims to test the ability of in-store priming to increase sales of local foods vis-à-vis imported, cheaper equivalents. Design/methodology/approach Laboratory and field experiments in...

Educating children to save by influencing their saving attitudes and behavior is the first step in the process of responsible financial consumption behavior among adults. Knowing that poor financial choices can have a long-lasting effect on the well-being of both individuals and the society as a whole and that saving is crucial for long-term financ...

Purpose The purpose of this paper is to investigate the effects of values of materialism on cognitive and affective impulsiveness and responsible financial behavior among young adults. Design/methodology/approach A large-scale study ( n = 483) was conducted on a sample of young adults 18 to 25 years of age in Croatia. Findings The research found...

This paper investigates the multidisciplinary theoretical context of financial capability and provides a critical examination of 14 relevant theoretical frameworks. To this end, the paper defines financial capability and develops a new theoretical framework of financial capability termed the personal financial management system. Financial capabilit...

The study aims to determine possible venues for the categorization of young adults based on their financial capabilities in order to facilitate a shift in how we define, evaluate, and shape their financial capability. A cross-sectional survey of 2,299 Croatians 16–28 years old led to the identification of four consumer types: “extreme impulsives,”...

Understanding how young people learn to manage their finances responsibly can guide interventions to improve their financial health and stability in the short and long term, yet merely increasing financial knowledge and skills is ineffective. Psychological and environmental factors appear to be important determinants of financial behavior, yet such...

Purpose Children are beginning to socialize as consumers earlier than ever, highlighting the importance of their saving behavior as an effective form of consumer protection. The paper explored the influence of parents, peers, attitudes, knowledge, past behavior, allowance and self-efficacy on saving intention. Design/methodology/approach With the...

This paper aims to investigate the influence of two types of parental norms, descriptive and injunctive, on young adults' sustainable attitudes and sustainable household capability through the application of the Knowledge-Attitude-Behaviour (KAB) theory. Empirical research was conducted by an online questionnaire on a sample of 356 young adults in...

Purpose This study aims to explore possible behavioural change venues, beyond the traditional approach to financial education, using the capability-opportunity-motivation behaviour theoretical framework of behavioural change. Design/methodology/approach The study included 45, semi-structured, in-depth interviews of young adults to explore which el...

Purpose The study aims to analyse the possibilities of positioning the anti-consumption through different communication appeals. It analyses commercial and social marketing campaigns in the global context, with the aim to recommend communication guidelines to empower anti-consumption among different industries. Design/methodology/approach The stud...

This paper examines the relationship between family stressors and subsequent financial behavior of young individuals in Croatia. Previous research indicates that family stressors are associated with increased levels of financial stress, resulting in impulsive purchases, risky financial behavior, and increased debt. More specifically, family stresso...

The paper aims to investigate in detail the strategies and efforts of children consumer protection national policies in order to conduct a comprehensive review of ongoing practices. Through content analysis, the paper investigates four dimensions of national policies: general elements of children consumer protection policies, marketing communicatio...

Obilježja ličnosti smatraju se jednim od relevantnih čimbenika koji utječu na ponašanje potrošača. Stoga, kako bi se ponašanje potrošača moglo jasnije razumjeti te predvidjeti, svrha istraživanja je ustanoviti postoji li povezanost između obilježja ličnosti i odgovornog financijskog ponašanja potrošača. Povezanost je istražena na temelju utjecaja o...

Purpose: The paper investigates and synthesizes an in-depth overview of national financial education policies and strategies aimed at the young, highlights the best practices, gives recommendations for the most efficient financial education efforts at the national level and the implementation of an efficient financial education policy in Croatia....

Purpose – The aim of this paper was to challenge the purpose of financial education in the context of financial literacy of adolescents, and to test the efficiency of the developed high-school study book and program “My money, my future”. Also, the purpose was to identify the predictors of financial knowledge before conducting the workshop, as well...

In this manuscript, we explore the implementation of sustainable marketing orientation (SMO) within the startup context. SMO is modelled as a three-dimensional formative construct comprising strategic integration, societal engagement, and ethical capabilities. In addition, in this study, we expand knowledge by extending the SMO literature and build...

Sound consumption decisions determine individuals’ well‐being; responsible financial consumption behaviour affects not only their finances but also their societal status and emotional state. The failure to manage personal finances responsibly may result in serious long‐term consequences for individuals and society overall. In order to evaluate the...

This paper focuses on the sustainable consumption patterns of generation Z in fashion industry and on the factors influencing buying of fashion garments produced in line with the notion of sustainable development. Young consumers are increasingly aware of harmful environmental effects of the fashion industry, problems of child labour, exploitation...

The fundamental objective of this paper was to identify and analyze the main antecedents of sales organization effectiveness in order to offer the guidelines for improving the standard sales practice. In addition to the customary challenges of achieving anticipated sales results, rising pressures of the contemporary business environment underscore...

The over-arching purpose of this research was to explore the issue of the fashion brands loyalty in the context of the decrease of purchasing power resulting from the current economic crisis. Furthermore, the purpose of the research was also to determine the source of the change brand loyalty and to establish the connection between the level of loy...