Andrea Lucarelli

Andrea Lucarelli
Stockholm University | SU · School of Business

Doctor of Philosophy

About

33
Publications
24,712
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1,130
Citations
Citations since 2016
23 Research Items
961 Citations
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2016201720182019202020212022050100150
2016201720182019202020212022050100150
2016201720182019202020212022050100150

Publications

Publications (33)
Preprint
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Purpose This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on the possible impact of acting and pursuing a more inclusive branding and marketing for places. Design/methodology/approach By deconstructing the main assumption, which constitutes the new inclusive paradigm in the marketing and branding of places...
Chapter
This chapter contributes to the current debate on ideology, social movements and political activities in a branded society. Adopting a sociological perspective on brands as platforms, the chapter shows how brands support grass-roots social movements to structure their political actions. Through the analysis of the Five Star Movement (M5S), a digita...
Article
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This article examines the continuities and discontinuities in the historical trajectory of the commercialisation of places. It outlines a performative approach to understanding how the process of turning cities into commercial products changes in time and space. Stockholm, the capital of Sweden, is used as an illustrative example of the spatio-temp...
Article
Full-text available
This study critically examines sustainable development (SD) within the contemporary practices of city branding, a prominent business philosophy that underpins market-led development strategies of urban areas. In pursuing uniqueness, different cities often seem to hint at the very same themes of differentiation, and this reflects the tendency to emb...
Article
Full-text available
In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context...
Article
Full-text available
Purpose Although information technology has been at the centre of attention of political branding for some time, research has traditionally focused mainly on its role in the facilitation of communication. This paper aims to unpack the role of information technology in the emergence of new cyber political brands. Design/methodology/approach This re...
Article
Full-text available
The aim of this paper is to offer an empirically grounded conceptualization of the dialogical relationship between spatial planning and place branding in the context of regionalization. The analysis displays the discursive nature of such relationship by highlighting the intertwining of spatial planning with place branding as strategic actions devot...
Article
Full-text available
In the period that has become known as late capitalism, processes of commercialization are continuously taking on new forms. These tendencies enact an influence on how people understand themselves, the social relations they engage in, and the world around them. Geographical knowledge is no exception and has become increasingly shrouded in the langu...
Article
Full-text available
The present paper assesses the usage of relational ontologies in the realm of macromarketing made available by consumer culture theorists. Our paper advances this movement by exploring the potential of relational ontologies to propel a more thorough methodological discussion and operationalization of relationality in macromarketing. To fulfill this...
Article
Full-text available
Purpose The paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices. Design/methodology/approach The approach is illustrated by using data collected in regard to the branding of Stockholm; it is based on visual representations expressing the process in which brand co-creati...
Article
Full-text available
Contrary to the traditional understanding of place branding inspired by product, service and corporation branding, the present paper adopts place branding interdisciplinary literature in order to develop a conceptual framework that focuses on the constituting features of place brands as a form of public brands. The paper suggests the way place bran...
Conference Paper
SESSION OVERVIEW Technological advancements, such as the emergence of social media networks, and new ways of life and consumption have fundamentally altered the way consumers relate to brands. Consumer- brand relationships have been found to be increasingly ephemeral (Bardhi and Eckhardt, 2017), and to be less tight then prior research suggested (A...
Article
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The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place branding, this paper offers the view of place branding as an impolitical form of urban policy that emerges as a biopolitical...
Article
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Based on an ethnographic study of a multi-sited festival, this analysis highlights the spatial aspect of mobile consumption. By operationalizing the new mobilities paradigm via a non-representational approach, this paper elaborates the concept of spacing consumption as the process whereby practices of consumption emerge as embodied, performative, a...
Book
Full-text available
Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect th...
Article
Full-text available
Traditional brand management literature largely implies that the brand regeneration process is linear, atomistic and rather harmonic, thus reducing the complexity of the process to individual parts that can be managed rationally and logically in sequence. By ontologically as well as epistemologically adopting a performative approach where brands ar...
Article
Full-text available
The present paper takes the empirical phenomenon of place branding as an appropriate point of view to understand the communicative process of brand governance in the realm of the public.The paper explores the modalities through which a brand governance emerges as a negotiated and contested mechanism reproduced through language. By drawing on the an...
Article
Full-text available
Social media provides a unique opportunity for brand analysis. The mere fact that users create content and messages through social media platforms makes the detailed monitoring of temporal variation in brand images possible. This research analyzes data collected from a specific social media platform, Twitter, about the city of Stockholm over a 3-mo...
Article
Full-text available
Brand-management philosophy has recently expanded to include public and spatial contexts producing a cacophony of logos, slogans and events all aimed at promoting and marketing places. Yet, there is still a lack of understanding about how the brand-management philosophy changes when moving into and across places and in which way places change when...
Article
Full-text available
Place branding is commonly understood as the general phenomenon of marketing, branding, promoting and regeneration of a particular city, region and/or location. Place branding has attracted an increasing number of researchers belonging to different disciplines producing a highly interdisciplinary literature. However, the complexity and problems con...
Article
Full-text available
Purpose The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain. Design/methodology/approach The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved fro...
Article
Full-text available
Purpose The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding have been studied, what cities have been chosen, and how the studies are designed. Design/methodology/approach Through...

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Projects

Projects (4)
Project
Political analysis of different marketing and consumption phenomena
Project
researching critically different typology of brand and branding in different context ( sport, building, welfare)