
Andrea De MauroUniversity of Rome Tor Vergata | UNIROMA2 · Dipartimento di Ingegneria dell'Impresa
Andrea De Mauro
PhD in Business Management and Data Analytics
About
24
Publications
97,114
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1,668
Citations
Citations since 2017
Introduction
Andrea De Mauro is both a passionate practitioner and a curious researcher in the field of Data Analytics. He has more than 15 years of international experience managing Data Analytics and Data Science organizations at Vodafone and Procter & Gamble. He has pursued his Ph.D. in Management Engineering at Rome Tor Vergata University, studying the essential components of Big Data Analytics and its organizational implications to companies. He teaches Marketing Analytics and Applied Machine Learning.
Additional affiliations
October 2021 - July 2022
July 2006 - September 2021
August 2005 - May 2006
Education
January 2014 - March 2017
September 2004 - May 2006
September 2001 - September 2006
Publications
Publications (24)
Purpose – The purpose of this paper is to identify and describe the most prominent research areas
connected with “Big Data” and propose a thorough definition of the term.
Design/methodology/approach – The authors have analysed a conspicuous corpus of industry and
academia articles linked with Big Data to find commonalities among the topics they tr...
Despite the growing interest, Open Innovation (OI) in Intangible Assets (IAs) research is still fragmented and displays a limited contextual focus. This paper aims to provide a clearer view of these issues and represents a first step toward filling such research gap. A systematic literature review and a synthesis of high-quality contributions with...
The rapid expansion of Big Data Analytics is forcing companies to rethink their Human Resource (HR) needs. However, at the same time, it is unclear which types of job roles and skills constitute this area. To this end, this study pursues to drive clarity across the heterogeneous nature of skills required in Big Data professions, by analyzing a larg...
The concept of Big Data in academic and professional literature has developed in a euphoric, chaotic, and unstructured manner. Decision-making is increasingly relying on Big Data, resorting to novel analytic methodologies that are applied in many different industries. This study aims to provide clarity over the Big Data phenomenon by means of a com...
The concept of Artificial Intelligence (AI) as a business-disruptive technology has developed in academic and professional literature in a chaotic and unstructured manner. This study aims to provide clarity over the phenomenon of business activation of AI by means of a comprehensive and systematic literature review, aimed at suggesting a clear desc...
‘Big Data’ has shown to be a trending catchphrase in modern Information Technology. However, it is hard to define a sharp cut between the classic notion of data and the novelties introduced by the arrival of Big Data. This short paper defines the seven structural elements underlying the concept of Big Data, highlighting the features that make it tr...
The emergence of consumer-generated data and the growing availability of Machine Learning (ML) techniques are revolutionizing marketing practices. Marketers and researchers are far from having a thorough understanding of the broad range of opportunities ML applications offer in creating and maintaining a competitive business advantage. In this pape...
This paper presents the Consensual Big Data Maturity Assessment System (CBDAS) implementation in a multinational company leader in the Consumer Goods sector. The business case illustrates the objective and the approach which has been taken with the CBDAS initiative. The paper aims to justify the assessment system as a dynamic and flexible system fo...
Data analytics’ growing importance in modern business has left many organizations unprepared in terms of human talent. This study sheds light on the intersection between the analytics job skills currently in demand and the offer of massive online open courses for developing them. We have scraped from the web the description of more than 14,000 job...
Data Analytics Made Easy is an accessible guide for anyone new to working with data. It focuses on how to generate insights from your data at a click of a button using popular tools, without having to write a line of code! The book helps you start analyzing data and quickly apply these skills to your work.
Data analytics has become a necessity in...
This paper investigates how board members perceive the reliability of Big Data (BD) as a new source of information for their decision-making. To understand the dilemma "real-time and effective vs reliable and compliant information", we analyse a real case, addressing this problem to reflect on the decision making of a board of directors. In detail,...
Call for paper. Knowledge in Digital Age IFKAD 2020 Special Track no. 25: Accounting, Big Data & Neuroscience
Purpose – This paper promises to shed light on the heterogeneous nature of the skills required to ‘win’ with Big Data by analysing a large amount of job posts published online. More specifically we: 1) identify the most important ‘job families’ related to Big Data; 2) recognize homogeneous groups of skills (skillsets) that are most sought after by...
Purpose – The goal of this paper is to provide a survey of the scientific works existing in literature about the role of Intangible Assets in Open Innovation (OI) processes. This study aims at identifying: 1) the most significant issues addressed by researchers in the field of OI, giving specific reference to Intangible Assets; 2) the main results...
Although Big Data is a trending buzzword in both academia and the industry, its meaning is still shrouded by much conceptual vagueness. The term is used to describe a wide range of concepts: from the technological ability to store, aggregate, and process data, to the cultural shift that is pervasively invading business and society, both drowning in...
Although Big Data is a trending buzzword in both academia and the industry, its meaning is still shrouded by much conceptual vagueness. The term is used to describe a wide range of concepts: from the technological ability to store, aggregate, and process data, to the cultural shift that is pervasively invading business and society, both drowning in...
This paper proposes a method for securing a real-time video communication based on the contemporary usage of multiple paths. An initial RSA session aims to the exchange of what we call the call keys. Then the video content is sent through different paths: each bitstream will be deciphered at the receiver, by using some information contained in the...
This paper presents a peer-to-peer (P2P) service for the transmission of real-time video content, exploiting the contemporary usage of multiple network paths over the current Internet. Before starting the transmission, the sender probes the available paths for their round trip time and other parameters using simple ICMP packets. Then it chooses the...
Thesis (M.S. in Electrical and Computer Engineering)--University of Illinois at Chicago, 2006. Vita. Includes bibliographical references (leaves 56-58).
Questions
Questions (2)
I am looking for a quantitative estimate of the gain that better Data Visualization can have to Business Decision making in the "Big Data" world.
Recent studies have shown that between 30% and 40% of business decisions are solely driven by data (the remainder is coming from decision maker's own knowledge and gut feeling plus advice from collaborators). We also know that the way data is visualized affects the viewer's ability to make good decisions (extensive literature on information visualization).
I'm looking for a general estimate of how much decisions can improve solely due to better data visualization. Do you know about any specific study on this?
I'm looking for an implementation in R of Hierarchical Topic Modeling processes. I've found an implementation in C of hLDA (https://github.com/Blei-Lab/hlda) but I was looking for its version in R so that I could embed it in the rest of my scripts. Any idea? Thanks in advance!
Projects
Projects (2)
Big Data offer new research avenues concerning:
• the collection and analysis of behavioral data as antecedent information to accounting data
(e.g. may customer sentiment captured via social media precede sales? Or abnormal bank
accounts movements, can capture in advance the risk of fraud?)
• the evaluation of the effectiveness of the use of information of various kinds, images,
videos, 3D digital environments, as well as of new channels (social media, apps) and devises
(i.e. paper, PC, mobile phone, etc.) for decision-making purposes .
• How big data analytics and advanced tools and techniques can help in analyzing financial
data (Dameri et al. 2017) and, conversely,
• -What is the actual impact of Big Data initiatives in terms of corporate financial KPI's? What
accounting practices can assess the actual book value of informational assets? (Grover et al,
2018, De Mauro et al, 2019)
• Establishment of Big Data market: How can data be priced, exchanged, and protected in
order to enable a suistainable and fair data market? (Liang et al, 2018, De Mauro et al,
2019).
Possible topics for contributions include, but are not limited to, the following:
• relationships between big data, business reporting and disclosure;
• financial evaluation and KPI’s for Big Data flow and stock
• impact of big data on managerial reporting and the managerial decision-making process;
• the impact of new media (e.g., company website, social networks) on accounting and
• the contribution of neuroscience to big data analytics for business reporting.
Please consider submitting a paper to the special issue of the journal "Information Processing & Management" (http://www.journals.elsevier.com/information-processing-and-management/news/call-for-papers-in-big-data-we-trust-value-creation-in-knowl).
In (Big) Data we trust: Value Creation in Knowledge Organizations
Marco Greco, Michele Grimaldi, Andrea De Mauro, Paavo Ritala
Companies are being forced to reconsider the role of data and analytical capabilities in decision making, innovation management, market research, operations management and many more vital aspects (McAfee, Brynjolfsson, Davenport, Patil, & Barton, 2012; Wamba et al. 2015). Those who have been more intentional in the use of Big Data, have shown to be more productive than their industry peers (Bughin, 2016). The tumultuous development of Big Data Analytics is not always accompanied by a controlled evolution of business processes and organizational structure and this prevents from leveraging the full potential of the advances (Pearson & Wegener, 2013). In other words, technology is making society change at a speed that companies struggle to follow and there is still lack of clarity on the complex set of drivers and inhibitors of effective value creation through Big Data utilization in contemporary firms (Davenport, 2014).
The contributions we would like to collect as part of this special issue will form a coherent set of stimuli for both scholars and professionals who want to crystallize the multiple ways Big Data is impacting the way business is done, and how value is created and captured.
The expected contributions should address the topics indicated in the following non-exhaustive list:
Big Data Analytics as Value Driver: Which specific aspects within data management, data transformation and data utilization drive (or drain) value for companies? Can the value of data be monetized, tracked and considered for financial accounting?
Human Resources Management Implications: How can firms develop and retain professional expertise in the domain of Big Data and what is the definition of “analytical excellence” companies should aim at? How should the organizational structure be transformed due to the new paradigms of data-based decision making?
Evolution of Leadership: What do leaders need now more than in the past as data acquires a central role in the way decisions are made? How can the presence of Big Data steer strategic choices? How is the definition of “power” changing within organizations?
Strategic implications: Which types of business and revenue models are needed to create and capture value from Big Data in companies? What types of inter-organizational networks, platforms, and ecosystems become important?
Big Data Controversies: What is the real balance of benefits versus risks when adopting highly data-reliant business models? How to respond to the worrying aspects of Big Data for employees, customers, suppliers and stakeholder, such as privacy and extreme de-humanization of business?
The critical questions above have attracted strong interest over the last few months and a special issue on this topic published over the next 18 months will pave the way to a more rigorous development of Big Data strategies in companies and a more robust and organized stream of future business research within this domain.
Selected Literature
Bughin, J. (2016). Big data, Big bang? Journal of Big Data, 3(1), 2. doi:10.1186/s40537-015-0014-3
Davenport, T. H. (2014). Big Data at Work: Dispelling the Myths, Uncovering the Opportunities. Harvard Business Review Press.
De Mauro, A., Greco, M., & Grimaldi, M. (2016). A formal definition of Big Data based on its essential features. Library Review, 65(3). doi:http://dx.doi.org/10.1108/LR-06-2015-0061
McAfee, A., Brynjolfsson, E., Davenport, T. H., Patil, D., & Barton, D. (2012). Big data: the management revolution. Harvard Business Review, 90(10), 1–9. doi:10.1007/s12599-013-0249-5
Pearson, T., & Wegener, R. (2013). Big Data: The organizational challenge. Retrieved from http://www.bain.com/Images/BAIN_BRIEF_Big_Data_The_organizational_challenge.pdf
Wamba, S. F., Akter, S., Edwards, A., Chopin, G., & Gnanzou, D. (2015). How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study. International Journal of Production Economics, 165, 234-246.