Anat First

Netanya Academic College | NETANYA · School of Communication

This article analyzes the significance of Jerusalem in Jewish-Israeli consciousness through the city's representations on banknotes, based on the proceedings of the Bank of Israel's Banknotes and Coinage Planning Committee since its inception in 1955. The Banknotes Committee , as an institutional body that represents the ruling hegemony, has worked...

This article analyzes the significance of Jerusalem in Jewish-Israeli consciousness through the city’s representations on banknotes, based on the proceedings of the Bank of Israel’s Banknotes and Coinage Planning Committee since its inception in 1955. The Banknotes Committee, as an institutional body that represents the ruling hegemony, has worked...

This article examines the processes of selecting human figures on banknotes since the establishment of the State of Israel in 1948. Given Israel’s relative youth, along with the permission to read all proceedings and correspondence of the Bank of Israel Banknotes and Coinage Planning Committee from its inception in 1955 to 2012, we will decipher th...

In times of geopolitical shifts, banknotes as symbolic objects are still playing a central role in the constitution and consolidation of nationhood. Using Israeli banknotes – which are means of banal nationalism and every-day nationalism – as a case study we wish to illuminate the role of the hegemonic institution of national banknotes in creating...

The authors propose a broad reading of ageism, which refers to the narrative that constructs the aged, old age, and the interactions thereof. The deconstruction of this narrative is based on a semiotic interpretive analysis, which refers to the ads' textual message as well as to their visual components. The corpus for the study has been composed fr...

Replacing a banknotes series is meaningful for politicians and the general public even today, while most transactions are executed through virtual means. The choice of images carried on banknotes represents the limits of the State's sovereign border and becomes a means of banal nationalism. Moreover, by utilising scopic regimes, the hegemony portra...

In this paper, we suggest the “Narrative Spheres of Performed National Identity” theoretical model, regarding the way ad narratives negotiate national identity in the globalization era, and use it to demonstrate how narrative is transformed. Israeli print ads serve as a test case in this qualitative study to demonstrate a transformation from the na...

The institutionalization of communication as an academic field in Israel began with the establishment of the Communication Institute of the Hebrew University of Jerusalem. From 1966 when founded by → Elihu Katz, and through the 1990s, the Communication Institute acted as a sole academic authority, a conceptual model, and a source of faculty recruit...

The study examines shifts in the concept of “home” by analyzing the discourse in ads for third-age housing. These ads offer an opportunity to examine the ways in which alternative perceptions of the “sense of place” are presented. The ads were mapped and categorized according to their position on an axis representing changes in the attitude of the...

Globalization processes have been accelerating since the early 1990s, and Israeli society is undergoing significant changes. Within these changes, symbols, beliefs, and new values are adopted to replace the old ones. Evidence of the Americanization of Israeli society can also be found in advertising, where the dominance of the American narrative ha...

This article examines the portrayal of Israel’s Arab population in the Hebrew media, with particular attention to coverage by the national television channels of two violent incidents: events surrounding the first Land Day (30 March 1976) and events of the protests in October 2000, at the start of the Al-Aqsa Intifada. Our purpose is twofold: first...

Studies show that coverage of minority and marginal groups in the central-national media is problematic. As a result, in the last decade, regulators—mainly in Europe—encouraged more proper media representation of minority groups and fair reflection of the cultural diversity. Analyzing the Israeli case study, this article examines whether the Israel...

This article identifies several theoretical approaches to the role of culture in the construction of national identity. Embedded in the presently emerging approach, which emphasises the relations between popular culture/consumerism and national identity, this study focuses on a specific consumer good manufactured in Israel in the early 2000s, the h...

The study examines, through textual analysis, the narrative of verdicts in violent crimes of men against their female spouses in Israel, and compares them with vehicle-related crimes through an examination of human rights discourse. The comparison with vehicle-related crimes, taken from other legal discourse of property crimes, was selected in orde...

The institutionalization of communication as an academic field in Israel began with the establishment of the Communication Institute of the Hebrew University of Jerusalem. From 1966 when founded by → Elihu Katz, and through the 1990s, the Communication Institute acted as a sole academic authority, a conceptual model, and a source of faculty recruit...

This article aims to broaden the discourse on national identity as a social and cultural construct by revealing the fluidity of its most fundamental symbol—the land. This discussion is extremely relevant in the cases of small countries living under the custody of globalization, primarily Americanization. While most noticeable scholars who write abo...

This article examines the idiosyncratic development of Israel's communication field against the backdrop of the field's main structural dilemmas: (a) emphasis on research orientation versus on professional journalistic training and (b) firm boundaries for the field based on its mother disciplines (humanities or social sciences) versus open boundari...

American values, symbols, landscapes, and lifestyles have been widely used in Israeli advertisements to market a vast array of consumer goods. An analysis of advertisements that appeared in Israeli newspapers during the 1990s reveals that American symbols were invoked to promote products produced in the United States, Israel, or even a third countr...

The article examines the representation patterns of the Israeli geographic periphery in the national media over a period of four decades. Its main goal is to analyse the role that the national press plays in constructing the periphery as the 'other' in public consciousness. Our analysis demonstrates bow the press makes use of diverse strategies, al...

Analysis of advertisements in Israeli newspapers over the past decade has shown that American symbols have been widely used to market an array of consumer goods. Products made in America, Israel, or other countries are marketed with some sort of American angle by invoking America's values, symbols, landscapes, or lifestyle. Using both qualitative a...

This study compares the representation of Arabs in Israeli television news in 1988 (the beginning of the first Intifada, a year of intense conflict between Israelis and Palestinians) and in 1998 (five years after the Oslo Agreement, a year of relative calm in which ongoing negotiations were held). Its purpose was to determine (1) whether a change c...

This study examined the representation of women in the world press, through the coverage of two very different events during 1995: The 50th anniversary of the surrender of Nazi Germany and the end of World War II, and the 4th Conference on Women in Beijing. Using the first level of the agenda-setting approach (the frequency of the representation of...

The changing role of women in society has created a challenging task for advertisers — how to portray women in advertisements. The subject of this article is a comparison of two studies undertaken in 1979 and 1994 of the portrayal of women and men in printed Israeli advertisements. These studies respond, in part, to the need articulated by Durkin (...

This study focuses on the portrayal of Arabs in Israeli news during the beginning of the Palestinian Intifada. At that time, there was only one news television programme in Hebrew - Mabat - which was (and still is) owned by the state. This was the only source of information and images which constructed and represented Israel-Arab relations and legi...