Anand BethapudiThe ICFAI University, Raipur · Faculty of Management Studies (FMS)
Doctor of Philosophy(Marketing)
Professor, The ICFAI University, Raipur. Former Dean ICFAI Business School, Dehradun
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Citations since 2017
14 Research Items
Dr.Anand Bethapudi is a highly accomplished Professor in Marketing Management, Dean IBS, Dr.Anand Worked in Prestigious Institutes, Universities and Colleges, ICFAI, National Institute of Tourism & Hospitality Management, Hyderabad, Jain University, Christ University, Pune, and GITAM University, Hyderabad. Dr.Anand selected for Japanese Fellowship, qualified for Postdoctoral in University of South Carolina, USA, selected for UGC-NET/ Junior Research Fellowship.published 66 research papers
The Tourism Sector is the major sector provides major employment to the Skilled, UnSkilled and SemiSkilled youth in India. Tourism sector also contributes to the GDP. There are many forms of Tourism. Tourism is critical in cultivating cross Cultural image among the people and as a result, the country's Socio-economic growth. The Major service Secto...
The concept of "Financial Inclusion" is inbuilt in the structure of Urban Cooperative Bank. As Urban Cooperative Banks are mostly working in the rural and semi-urban areas .They are the back bone of banking system and contribute for growth of the nation .The researcher aims to investigate the financial performance of Dharmavaram Urban Cooperative b...
Tourism has tremendous potential due to people"s interest in travel and desire to explore nature and new destinations. Tourism in India is expected to play a key role in the country"s economic growth, human resource, culture, wealth of the country interms of foreign exchange earnings etc., This present study attempts to determine the experiences of...
Customer Satisfaction measurement is essential to determine service quality in Public Sector Banks in the era of intense competition.Customers are well informed by emergence of Information and communication technology. Customers have wide variety of choices to select public, private and foreign banks. The strategic way to retain the customer is to...
In the context of IT industry, employing more number of women and providing opportunities for their growth would be interesting to explore the status ofGender mainstreaming in Information Technology sector in India. This is an industry where women are supposed to stand shoulder to shoulder with the men. What is it that keeps women from making it to...
PURPOSE: To understand consumer's perceptions on 4 Cs of marketing (Customer solution, Customer Cost, Convenience, and Communication) and their impact on retail format choice decisions in buying jeans. This study found evidence on rarely explored research question i.e. 'Which 4 Cs of Marketing differs among customer's retail format choice decisions...
The tourism & hospitality industry is one of the fastest growing sector in India. Tourism sector is first industry implemented social media as a marketing channel. The research paper describes the role of social media in promoting tourism destinations and hospitality services. The data collected from both primary and secondary sources. The research...
The Paper focuses on Learner's perception on on Massive Open Onlines Courses
The Paper focuses on Innovative Practices in Tourism & Hospitality Sector
The Paper Focuses on Customer Satisfaction in Public Sector Banks
The paper focus on Responsible Tourism with special reference to Telangana Tourism
Tehe Paper focuses on Medical Tourism in India
The Paper focuses on Issues and Challenges in Banking industry in India
The Paper focuses on Medical Tourism in India
The Paper focuses on Medical Tourism Opportunities in Hyderabad, India
The Paper focuses on Entrepreneurial Opportunities through SHGs
Tourism is an engine for economic growth and development. It is an important source of revenue earning foreign exchange and creating employment Opportunities. Medical Tourism is a fast emergent segment of tourism industry in Telangana. The highly skilled doctors and latest technology made Telangana as an important destination. The paper describes t...
The paper focuses on the Role of Social Media on Marketing Tourism Product
The paper focuses on the issues and challenges faced by farmers in Sangareddy, Medak District, Telangana State, India
The Paper focuses on The contribution of Tourism sector in Indian Economy
The paper focuses on New Approaches in Enhancing Sales in Hospitality sector
The Paper focussed on Innovations in Indian Hospitality Industry
The The paper focuses on CRM Challenges in Tourism & Hospitality Industry
The paper focuses on The Role of ICT in Tourism Industry
The paper focuses on the role of ICT in Tourism Industry
The paper focuses on the Significance of Human Resources in Tourism, Travel and Hospitality Industry
The Paper focuses on Entrepreneurial Opportunities in Tourism and Hospitality Sectors in India
The Paper Focuses on The Role of Customer Relationship Management in banks
to develop a best curriculum development at Under graduate level to meet the Human needs of the tourism sector