Anahit Armenakyan

Nipissing University · School of Business

The purpose of this paper is to explore the images of the Olympic Games and their host countries, as a country and as a tourism destination, before and after the 2008 Beijing Olympic Games (BOG) and 2010 Vancouver Olympic Games (VOG). The attitude changes towards the three image objects and relationships among them are examined in a combined 'count...

This is an empirical, descriptive study of tourists at sport mega-events. Its purpose is to describe tourists who attend sport mega-events. As an empirical study, it surveys tourists at two major sport mega-events in two different countries: the 2008 Olympic Games in China and the 2010 FIFA World Cup in South Africa. Building on a growing body of l...

The hosting of a mega sport event has a number of implications for a host country, some positive and some negative. This research explores the influence of the on-field performance of the host country’s National Team, in this case for the Olympic Games, on the decision to bid for and potentially host such a mega sport event. Previous studies have n...

Purpose The purpose of this paper is to examine the direct and interaction effects of brand name (BN) of wine and country‐of‐origin (COO) on perceptions of the personality image of the wine, expected price, and willingness to engage with the wine. Design/methodology/approach A field experiment in which label information for a fictitious wine was p...

The authors use meta-analysis to identify organizational mechanisms within the market orientation-performance relationship and to assess the implications of correlations between market orientation and complementary organizational orientations for that relationship. The meta-analysis is based on an integration of extant research of the relationships...

This paper examines business philosophies, sustainable practices, and attitudes towards eco-certification of pio-neering tourism operators engaged in ecotourism in the mature ‘sun and beach’ destination of Jamaica. We conducted a thematic analysis of the data collected from semi-structured interviews with managers and owners, and observations from...

The Youth Olympic Games (YOG) are the International Olympic Committee’s (IOC) initiative to combat the epidemic of obesity and dropping youth sport participation rates. With the introduction of the YOG, the OG research domain has extended its frontiers. While the issue of youth sport participation is becoming an essential part of the Olympic moveme...

Sport has the ability to both produce and counter racism, and should therefore be studied and understood more fully (Carrington and McDonald 2001). Previous studies have demonstrated the role that sport and recreation can play in the settlement and social inclusion of immigrants (e.g., Lee and Funk 2011; Kim et al. 2016; Taylor 2004; Vancouver Foun...

Active and experiential learning has become an integrated part of modern teaching style. Changing classroom environment and increasing expectations demand proactive and engaging styles of teaching. Active and experiential learning are found to be facilitating and improving students’ learning process, and improving retention rates (Allery 2004; Dixo...

Ivey Case Study: Product Number: 9B20A028 A young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the p...

The Settlement Program of the Department of Citizenship and Immigration Canada identifies newcomers’ integration into Canadian society as key to the successful realization of the economic, social, and cultural benefits of immigration (IRCC, 2019). The Rural and Northern Immigration Pilot is a community-driven program that is specifically designed t...

Nature-, adventure-, and ecotourism (NEAT), often referred to as any kind of nature-related tourism, is recognized by the Government of the Republic of Armenia (Armenia) as a promising niche for tourism development. In light of the growing importance of the NEAT industry in Armenia, it is important to understand factors behind domestic and foreign...

The Olympic Games (OG) is a mega-event on many dimensions, including participants, audience, expenditures, and national rivalries. As such, it creates branding opportunities for the Games themselves, host countries, athletes, and corporate sponsors. This study explores the impact of expectations and involvement levels on attitudes and evaluations o...

The Olympic Games (OG) are unique activities that attract a large number of visitors to a country and generate intensive media-coverage and international broadcasting, providing a host country with a powerful tool to communicate desirable country-image messages broadly to the international community. Pairing a mega-event with a destination engender...

In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing decisions. However, their influence varies depending on the products and cultures, and many particularities of this phenomenon remain under-researched. This is especially true in regard to the countries that are categorized as “emerg...

Since the publication of the seminal scholarly piece by Schooler (1965) on product bias in the Central American Common Market, the field of consumer behaviour had been flourishing with the studies investigating the effects of product place origin, or country-of-origin (COO), on consumer decision making process. The studies have shown that consumers...

The Olympic Games (OG) is a mega-event on many dimensions, including participants, audience, expenditures, and national rivalries. As such, it creates branding opportunities for the Games themselves, host countries, athletes, and corporate sponsors. This study explores the impact of expectations and their confirmation on attitudes and evaluations o...

Corporate reputation research has given limited attention to reputational transfers under conditions of co-branding and no attention to the context of mega-events – host country co-branding. This research positions itself as a novel exploration of the reputational image transfers of mega-events and the places where they are held. Two Olympic events...

Corporate reputation research has given limited attention to reputational transfers under conditions of co-branding and no attention to the context of mega-events – host country co-branding. This research positions itself as a novel exploration of the reputational image transfers of mega-events and the places where they are held. Two Olympic events...

The term ‘fundraising methods’ refers to the tactics used by charities to generate current or future monies and gifts in kind to provide services to clients, fund research, and cover administrative costs. Under conditions of reduced financial support from government, fundraising is an important, even critical, source of revenue for charities. Equal...

This research project is an examination of change in the fundraising activities employed by small Canadian registered charities (defined as registered charities with total annual revenues under $100,000) over the ten year period from 2000 to 2009. Utilizing data from the Registered Charity Information Returns (T3010) filed by charities with the Can...

Purpose The purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework and assess prominence of balanced versus unbalanced resource‐based or compensatory approaches for the management of consumer trust beliefs and the facilitation of positive t...

A cross-national, longitudinal study of Canadian and US respondents examined impacts of the Vancouver Olympic Games (VOG) on images of the host country, Canada, and the Olympic Games (OG) itself. Questionnaires were completed before and after the VOG on four distinct attitude objects: Canada as a vacation destination, the country/people of Canada,...

Pervasive globalization and international interdependence has increased cross-border collaboration in businesses. This paper studies the effect of country of origin on the perceptions of trustworthiness of a partner in international business collaboration. A framework to analyze the impact of these attitudes is proposed. The paper adds value for bo...

Major changes in the markets for wine have shifted the dominance of old world over new world wines. Wine brand names and country-of-origin were manipulated in an experiment of consumer perceptions of wine personality, price expectations, and various response variables. Findings indicate some effects of both brand name and country on personality pri...