Ana Cristina Vivas Peraza

Ana Cristina Vivas Peraza
University of Zaragoza | UNIZAR · Center of Modern Languages

Research Assistant on Genre Theory Rhetoric and Communication

About

4
Publications
1,276
Reads
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1
Citation
Citations since 2016
4 Research Items
1 Citation
20162017201820192020202120220.00.51.01.52.02.53.0
20162017201820192020202120220.00.51.01.52.02.53.0
20162017201820192020202120220.00.51.01.52.02.53.0
20162017201820192020202120220.00.51.01.52.02.53.0
Introduction
I am a Research Assistant working on Multimodal Discourse Analysis of crowdfunding video pitches from a genre-approach perspective by employing qualitative data software

Publications

Publications (4)
Article
Full-text available
Crowdfunding is a collaborative funding strategy increasingly used by scientists to finance their research projects. It involves raising small donations from the online public, which challenges scientists to create engaging crowdfunding proposals in digital platforms. These proposals become more persuasive with a short video promoting the project a...
Article
Full-text available
The gender gap in Science, Technology, Engineering and Mathematics (STEM) is a matter of growing social concern: although the female presence in these disciplines has grown during the last decades, men still outnumber women (Corbett & Hill, 2015). It has been shown that this is partly because of the lack of visibility that the work of women scienti...
Technical Report
Full-text available
DIGITAL SCIENCE ACTION GROUP (D_SCI) is a multidisciplinary research group of researchers in the fields of computation and physics of complex systems, biomedic al and health sciences, data science, applied linguists, and specialists in languages for specific purposes, academic writing, digital literacy development and science journalism. It s aim i...
Article
Full-text available
During the last decades, English has become an international language in all kinds of contexts, including business and tourism, and Asian linguistic landscapes are a good reflection of this phenomenon. This paper focuses on Thailand and the city of Hat Yai, where a corpus of 165 public signs were collected. These were analysed quantitatively to dis...

Network

Projects

Project (1)
Project
Web 2.0 has brought about dramatic changes in the transmission and dissemination of science, facilitating the communication between scientists and also with non-specialized audiences. Digital affordances facilitate the emergence of hybrid genres and the combination of genres to form complex generic assemblages (genre sets, genre systems and genre ecologies) to communicate science to diversified audiences. In this context, this project seeks to respond to the problematization of the traditional concept of genre and explore the use of genre repertoires to communicate science openly on the Internet. Our purpose is to identify the intertextual relationships in the new combinations of genres afforded by the digital environments, paying special attention to processes of generic innovation through the use of multimodal elements, and processes of generic hybridization, and appropriation of non-scientific discourses. You can visit our website for more information: http://genci.unizar.es/